AR Insider

JANUARY 1, 2025

Apple recently stripped away some of the friction in visual search. This post appeared first on AR Insider. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption curve?

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AR Insider

OCTOBER 31, 2024

This week on Reality Bytes, we explore OpenAI's journalism grants, Apple's overdue safeguards and Grubhubs evolution into an ad platform. This post appeared first on AR Insider.

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Road to VR

MARCH 17, 2025

Snap, the company behind Snapchat, introduced its fifth-gen Spectacles AR glasses six months ago, and now the company is releasing a number of new features that aim to improve geo-located AR experiences. Geo-location data also helped Niantic bring multiplayer to Peridot Beyond , its AR pet simulator exclusively for Spectacles.

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Upload VR

JANUARY 27, 2025

Apple still has a team at a "secretive facility" developing microLED displays intended for AR glasses, Bloomberg's Mark Gurman reports. The facility is in Santa Clara, 15 minutes away from Apple's headquarters in Cupertino. Most major technology companies are researching and developing microLED.

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AR Insider

APRIL 10, 2025

What's the trajectory of Apple Vision Pro and the rest of its spatial road map? We pan back in the latest episode of ARtillery Briefs to triangulate likely directions based on Apple's motivations. This post appeared first on AR Insider. And that's all about following the money.

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AR Insider

OCTOBER 24, 2024

This week on Reality Bytes, we explore Google's AI-powered shopping, Apple's integration of BNPL services into Apple Pay, and Instagram's new Social Library. This post appeared first on AR Insider.

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AR Insider

OCTOBER 29, 2024

Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey. And both were/are… Continue reading → How Many Vision Pros Will Apple Sell This Year? This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 25, 2024

Apple recently stripped away some of the friction in visual search. This post appeared first on AR Insider. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption curve?

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Road to VR

SEPTEMBER 30, 2024

Despite Vision Pro’s $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S , Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. Heat management, whether it would be tethered or wireless, and what devices it could support are all up for speculation.

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AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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XR Today - Virtual Reality

JANUARY 22, 2025

Technology adoption can start at home for many business leaders, and seeing NVIDIA GeForce NOW appear on PICO headsets only fuels support for such XR-parallel technologies in the workplace, therefore driving AR/VR/MR adoption. Additionally, Innoactive introduced hybrid rendering, combining local and remote rendering.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. I was thinking about this topic this morning, and I want to share with you my stream of thoughts about Apple making VR mainstream, especially highlighting my doubts about it. Is now everyone already using an XR headset?

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AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

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AR Insider

MARCH 13, 2025

At SXSW, Apple debuted its immersive Metallica experience. AR Insider Editor at Large Emily Olman was on site to get a demo from Apple. She breaks down her observations on Apple's latest, and the broader return of cinematic VR. This post appeared first on AR Insider.

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AR Insider

DECEMBER 5, 2024

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. Will this inspire others (ahem, Apple) to move in the same direction? This post appeared first on AR Insider.

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AR Insider

JUNE 20, 2024

This week on Reality Bytes, we explore TikTok Shop's beauty e-comm dominance, Disney's "advergame" and shoppable ads, and WebXR's integration with Apple's visionOS 2. This post appeared first on AR Insider.

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AR Insider

APRIL 18, 2024

Among all of the things that Apple Vision Pro is doing and demonstrating, a seldom-discussed matter of its customer support was revealed by AR Insider Editor-at-Large, Emily Olman. This post appeared first on AR Insider. She unravels the tale.

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AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. And this is very good.

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Road to VR

OCTOBER 16, 2024

Meta reorganized Reality Labs earlier this year to better focus on wearables, such as Ray-Ban Meta Smart Glasses and AI-driven wearable tech, like the newer version of its wrist-worn controller revealed last month alongside Meta’s Orion AR glasses prototype.

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AR Insider

APRIL 4, 2024

This week on Reality Bytes, we clone our voice with OpenAI, test out advertising on Discord, and get spatial with the MLB on Apple Vision Pro. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. This post appeared first on AR Insider. We have these and other items from XR and AI realms through the eyes of Charlie Fink.

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Road to VR

FEBRUARY 27, 2025

This comes as Meta continues its push to release its first commercial AR device, which not only needs all of those systems highlighted in Aria, but also the ability to display stereo-correct information in a slim, all-day wearable package.

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AR Insider

FEBRUARY 13, 2024

One theme Vision Pro coverage isn't so much about specs and gadgetry but Apple's broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy's podcast. This post appeared first on AR Insider. We have audio and show notes.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

This week, XREAL is closing the year by announcing a new AR smart glasses product, just as the market is set to skyrocket in the new year. The firm is cementing its modern legacy in the AR smart glasses market by unveiling the XREAL One Series, an XR wearable that the company calls the “biggest leap forward for the consumer AR industry.”

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VRScout

JUNE 26, 2023

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. You can preview and prepare your content for Apple Vision Pro similar to how you would for iPhone and iPad.

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XR Today - Augmented Reality tag

NOVEMBER 7, 2024

As 2024 wraps up, the leading XR device vendors, such as Meta, HTC VIVE, XREAL, Apple, and others, are attempting to lead the marketplace into the holiday period, with early AR smart glasses and emerging MR headsets reaching more consumers and, therefore, businesses. – Ray-Ban Meta glasses are the prime example here.

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Upload VR

APRIL 13, 2025

Apple Vision Pro 2 will be cheaper and lighter, not just a chip upgrade, and the company is working on a Mac-tethered headset too, Bloomberg's Mark Gurman reports. In the latest edition of his weekly newsletter, Gurman claims that Apple is "readying" two new headsets, a Vision Pro successor and an entirely new Mac-tethered headset.

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AR Insider

NOVEMBER 26, 2024

One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? This post appeared first on AR Insider. Use cases will expand but it's strategically starting with the most relatable one: immersive entertainment.

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AR Insider

SEPTEMBER 11, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple and Google's AI moves, and Nintendo VR rumors. This post appeared first on AR Insider.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. The site can provide great value if you are an XR vendor, user, or just interested in dipping your toes in the water.

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VRScout

FEBRUARY 9, 2023

Finally, a functional AR device that’s perfect for the opera. The augmented reality (AR) market is poised to explode over the next decade with companies such as Apple and Meta supposedly working on their own respective AR glasses for consumers.

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AR Insider

JUNE 6, 2024

This week on Reality Bytes, we explore Apple partnering with OpenAI, TikTok's new Symphony AI suite, and a shoppable kitchen makeover series by Tastemade and Shopsense AI. This post appeared first on AR Insider.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

This week, Bloomberg reported that Apple is dropping the development of Mac-ready AR smart glasses. Seemingly, the Apple AR smart glasses device would work alongside and tether to Mac hardware, indicating that computing power would be shared between devices, unlike the Vision Pro’s standalone design.

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VRScout

MAY 31, 2023

We’re just a few days away from Apple’s 2023 Worldwide Developers Conference, during which the company is expected to reveal its long-rumored VR/AR headset. If this is a nod to Apple, it’s possible Murray is teasing an upcoming 2D port for Mac platforms. appeared first on VRScout.

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VRScout

SEPTEMBER 28, 2022

Augmented reality (AR) company Nreal today announced that its Nreal Air AR glasses are now available in the United States alongside a new adapter that introduces limited support to iPhone devices. The company also revealed major updates to its Nebula AR operating system as well as new games and apps coming soon to the platform.

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