VRScout

MAY 26, 2022

Tokyo, Japan is just the latest major city to receive official support for AR walking guidance. It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. Image Credit: Alta Distance.

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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AR Insider

SEPTEMBER 25, 2024

Apple recently stripped away some of the friction in visual search. This post appeared first on AR Insider. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption curve?

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VRScout

JANUARY 4, 2021

According to TF International Securities analyst and respected Apple researcher Ming-Chi Kuo, Apple is set to debut a wide range of new projects this year, including the long-rumored “Apple Glass” AR headset and AirTag tracking device. AirTag represents Apple’s long-rumored consumer tracking solution.

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AR Insider

JANUARY 10, 2023

All eyes are on Apple's potential XR market entrance. In the near term, that could involve a VR-like entertainment device with passthrough AR. Later comes the real endgame: AR glasses, propelled by Apple's signature elegance. This post appeared first on AR Insider.

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AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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The Ghost Howls

APRIL 1, 2021

Some days ago, all the community got excited because on the invitation to WWDC 2021, Apple has drawn an Animoji with some applications reflected on her glasses. Everyone started wondering if Apple could announce its AR glasses at WWDC or not. Forget all the other AR and VR devices you have tried.

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VRScout

MARCH 8, 2021

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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AR Insider

AUGUST 19, 2022

The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we're summarizing and synthesizing the top AR updates for our XR Talks series. starting with Apple. This post appeared first on AR Insider.

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AR Insider

MARCH 24, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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VRScout

APRIL 6, 2021

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030.

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VRScout

JUNE 1, 2022

WWDC 2022 is just around the corner, much to the excitement of Apple fanatics everywhere. This includes a potential new Macbook Air as well as a slew of major software updates for its ever-growing lineup of iOS devices, from the iPhone to the Apple Watch. There are 9 cards in total. Image Credit: Apple.

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AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. This post appeared first on AR Insider. We have these and other items from XR and AI realms through the eyes of Charlie Fink.

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VRScout

FEBRUARY 12, 2021

Apple’s alternate history series receives its own augmented reality tie-in ahead of Season two. Image Credit: Apple. “I Season 2 is expected to arrive on February 19th on Apple TV+. Feature Image Credit: Apple. For All Mankind: Time Capsule is available free via the App Store.

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. I have watched all the event for you, so let me report all the most important moments involving AR/MR that have happened there. AR glasses confirmed!! iPad Mini AR + 5G.

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VRScout

MAY 20, 2020

New leaks may reveal additional information regarding Apple’s long-rumored AR device. According to Powell, who claims to have seen a prototype of the headset, the “Apple Glass” will feature an all-plastic design, though the final product may feature a metal option as well. Image Credit: Front Page Tech.

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AR Insider

JUNE 20, 2024

This week on Reality Bytes, we explore TikTok Shop's beauty e-comm dominance, Disney's "advergame" and shoppable ads, and WebXR's integration with Apple's visionOS 2. This post appeared first on AR Insider.

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AR Insider

OCTOBER 24, 2024

Army dealings, while rumors swirl about Apple's Vision Pro scale-back. This post appeared first on AR Insider. Microsoft faces more turbulence in its IVAS U.S. We have these and other items from XR and AI realms through the eyes of Charlie Fink.

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AR Insider

APRIL 13, 2021

Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. In other words, Apple won’t launch AR glasses — at least in V1 — that employ “heavy AR.”

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Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. mm, Width: 48 mm, Height: 161.5

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AR Insider

APRIL 18, 2024

Among all of the things that Apple Vision Pro is doing and demonstrating, a seldom-discussed matter of its customer support was revealed by AR Insider Editor-at-Large, Emily Olman. This post appeared first on AR Insider. She unravels the tale.

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Apple AR 411

Road to VR

JANUARY 30, 2024

Xreal, the China-based AR headset creator, announced it’s secured $60 million in its latest funding round which it hopes to use for product development and an expansion of production facilities. Developer, partner and retailer conversations are underway now to make Xreal Air 2 Ultra’s first year the biggest in AR history.”

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AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

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AR Insider

APRIL 4, 2024

This week on Reality Bytes, we clone our voice with OpenAI, test out advertising on Discord, and get spatial with the MLB on Apple Vision Pro. This post appeared first on AR Insider.

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Apple AR 359

AR Insider

APRIL 5, 2022

The biggest question on everyone's mind in the AR world is what will Apple do? AR proponents eagerly await as clues continue to trickle out of Cupertino. This post appeared first on AR Insider. We examine the latest evidence in this week's report excerpt.

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Apple AR Trends 323

Road to VR

JUNE 22, 2022

Apple has barely mentioned augmented or virtual reality in its big keynotes lately, however at WWDC 2022 earlier this month, the company quietly released probably one of the best 3D room-mapping tools for mobile AR yet. The results are pretty surprising. WWDC22 #AR #ARKit #AI @Scobleizer pic.twitter.com/R4hJbO57Km.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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AR Insider

AUGUST 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. O ne subsector of AR we continue to bet on is 3D navigation. But the latest company to signal possible moves in this direction is Apple. Is Visual Mapping Apple & Google’s Next Battleground?

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VRScout

OCTOBER 9, 2019

Will Apple be the first to kick-start the AR headset market? According to research conducted by TF International Securities analyst Ming-Chi Kuo, Apple will begin mass production of its long-rumored AR headset before the end of the year and will launch the device as early as the second quarter of 2020. .

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Road to VR

MAY 30, 2022

Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? It appears that the long-awaited AR glasses won’t be hitting the shelves any time soon. A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back.

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AR Insider

FEBRUARY 13, 2024

One theme Vision Pro coverage isn't so much about specs and gadgetry but Apple's broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy's podcast. This post appeared first on AR Insider. We have audio and show notes.

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Apple AR Trends 361

Road to VR

JULY 13, 2020

According to a report by The Information , Apple is gearing up to enter a new phase in production on its fabled AR headset. Together with Foxconn Technology, the Taiwan-based contract manufacturer behind many of Apple’s mobile devices, the company is said to have entered the trial production on the AR lens portion of the device.

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AR Insider

OCTOBER 3, 2024

Meta Orion makes Apple think twice about its passthrough AR approach with Vision Pro. This post appeared first on AR Insider. And Microsoft says adios to the ill-fated HoloLens. We have these and other items from XR and AI realms through the eyes of Charlie Fink.

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AR Insider

JUNE 6, 2024

This week on Reality Bytes, we explore Apple partnering with OpenAI, TikTok's new Symphony AI suite, and a shoppable kitchen makeover series by Tastemade and Shopsense AI. This post appeared first on AR Insider.

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