AR Insider

DECEMBER 8, 2020

Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. We’re talking mobile AR engagement & monetization; AR cloud development; enterprise AR and the gradual march of VR. Prediction 1: AR Glasses Inch Forward.

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VRScout

JULY 6, 2023

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Credit: Apple Upon completion, your virtual plants are uploaded to a global database alongside various others created by artists from across the globe.

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VRScout

JANUARY 10, 2022

Last year rumors began circulating that Apple is in development of its own combination VR/AR headset. As for when we can expect to get our hands on this long-rumored mixed reality device, some sources are reporting a potential 2022 release date, though the company has yet to comment. Image Credit: The Information.

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VRScout

SEPTEMBER 7, 2021

Apple’s latest iPhone event may still be a week away, but you can play with this new AR effect right now. Apple today confirmed the official date for its upcoming September event. Image Credit: Apple Image Credit: Apple. Tune in on September 14th at 10AM to learn more about Apple’s latest happenings.

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AR Insider

DECEMBER 5, 2024

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. Will this inspire others (ahem, Apple) to move in the same direction? This post appeared first on AR Insider.

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AR Insider

OCTOBER 31, 2024

This week on Reality Bytes, we explore OpenAI's journalism grants, Apple's overdue safeguards and Grubhubs evolution into an ad platform. This post appeared first on AR Insider.

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AR Insider

APRIL 18, 2024

Among all of the things that Apple Vision Pro is doing and demonstrating, a seldom-discussed matter of its customer support was revealed by AR Insider Editor-at-Large, Emily Olman. This post appeared first on AR Insider. She unravels the tale.

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AR Insider

OCTOBER 24, 2024

This week on Reality Bytes, we explore Google's AI-powered shopping, Apple's integration of BNPL services into Apple Pay, and Instagram's new Social Library. This post appeared first on AR Insider.

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Road to VR

SEPTEMBER 30, 2024

Despite Vision Pro’s $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S , Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. Heat management, whether it would be tethered or wireless, and what devices it could support are all up for speculation.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. I was thinking about this topic this morning, and I want to share with you my stream of thoughts about Apple making VR mainstream, especially highlighting my doubts about it. Is now everyone already using an XR headset?

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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AR Insider

SEPTEMBER 25, 2024

Apple recently stripped away some of the friction in visual search. This post appeared first on AR Insider. The iPhone 16's new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search's adoption curve?

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AR Insider

JUNE 20, 2022

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta's "World Beyond" Apple's XR snub and Netflix's Squid Game competition. This post appeared first on AR Insider.

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AR Insider

OCTOBER 29, 2024

Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey. And both were/are… Continue reading → How Many Vision Pros Will Apple Sell This Year? This post appeared first on AR Insider.

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AR Insider

APRIL 4, 2024

This week on Reality Bytes, we clone our voice with OpenAI, test out advertising on Discord, and get spatial with the MLB on Apple Vision Pro. This post appeared first on AR Insider.

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AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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AR Insider

FEBRUARY 13, 2024

One theme Vision Pro coverage isn't so much about specs and gadgetry but Apple's broader positioning and master plan. To add some color, AR Insider Editor in Chief, Mike Boland was recently on Localogy's podcast. This post appeared first on AR Insider. We have audio and show notes.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. For more information visit here.

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ARPost

JANUARY 7, 2021

AR terms are no longer restricted to specialized publications. You will find them in consumer electronics magazines, on game forums, and in specifications for AR glasses. See Also: Mojo Vision to Conduct Feasibility Testing With Menicon on AR Technology Contact Lenses. AR Advertising. AR Overlay.

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VRScout

JUNE 26, 2023

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. You can preview and prepare your content for Apple Vision Pro similar to how you would for iPhone and iPad.

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AR Insider

JUNE 20, 2024

This week on Reality Bytes, we explore TikTok Shop's beauty e-comm dominance, Disney's "advergame" and shoppable ads, and WebXR's integration with Apple's visionOS 2. This post appeared first on AR Insider.

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AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

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AR Insider

JANUARY 18, 2023

All eyes seem to be on Apple for its rumored AR hardware plans. But another bit of Apple AR news was overshadowed by all that excitement: the incorporation of AR shopping in Apple stores. This post appeared first on AR Insider.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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VRScout

JUNE 28, 2021

A new video offers a closer look at the 2021 Cadillac Escalade’s AR-powered GPS navigation system. With the recent developments in immersive technology over the past few years, AR navigation has been somewhat of a hot-button topic within the automobile industry. Image Credit: Cadillac. ” “It’s beautiful.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung. respectively.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. And this is very good.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. This post appeared first on AR Insider. We have these and other items from XR and AI realms through the eyes of Charlie Fink.

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VRScout

FEBRUARY 9, 2023

Finally, a functional AR device that’s perfect for the opera. The augmented reality (AR) market is poised to explode over the next decade with companies such as Apple and Meta supposedly working on their own respective AR glasses for consumers.

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VRScout

MAY 31, 2023

We’re just a few days away from Apple’s 2023 Worldwide Developers Conference, during which the company is expected to reveal its long-rumored VR/AR headset. If this is a nod to Apple, it’s possible Murray is teasing an upcoming 2D port for Mac platforms. appeared first on VRScout.

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VRScout

SEPTEMBER 30, 2021

The Nreal Air AR smart glasses are capable of simulating a massive 201-inch with a refresh rate of 90Hz. Hot off the heels of a successful Series C funding round, Nreal—the company behind the Nreal Light AR glasses—has announced a new set of consumer AR sunglasses. ” Image Credit: Nreal.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?

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VRScout

SEPTEMBER 28, 2022

Augmented reality (AR) company Nreal today announced that its Nreal Air AR glasses are now available in the United States alongside a new adapter that introduces limited support to iPhone devices. The company also revealed major updates to its Nebula AR operating system as well as new games and apps coming soon to the platform.

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AR Insider

NOVEMBER 26, 2024

One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? This post appeared first on AR Insider. Use cases will expand but it's strategically starting with the most relatable one: immersive entertainment.

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AR Insider

SEPTEMBER 11, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple and Google's AI moves, and Nintendo VR rumors. This post appeared first on AR Insider.

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