AR Insider

AUGUST 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. O ne subsector of AR we continue to bet on is 3D navigation. Internet of Places.

Apple 370

Apple AR Google Data 370

AR Insider

AUGUST 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. P roof points for AR’s role as a shopping tool continue to emerge. That brings us back to AR.

AR 545

AR Retail Survey Trends 545

Road to VR

MAY 19, 2020

We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 The report maintains that Apple is set to deliver a stereoscopic AR headset (dual displays) in a glasses form-factor which is said to rely on an iPhone for all data processing.

Apple 363

Apple AR Augmented Reality Data 363

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

Apple 545

Apple Oculus China Magic Leap 545

VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

Apple 353

Apple AR Eye Tracking Data 353

Road to VR

OCTOBER 13, 2020

Apple today introduced its latest lineup of smartphones, including the iPhone 12 Pro and iPhone 12 Pro Max, both of which are equipped with a LiDAR scanner which will bolster AR capabilities. Image courtesy Apple. Image courtesy Apple. With precise timing, the information is used to judge the depth of each point.

Apple 363

Apple AR Augmented Reality Data 363

The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. And this is very good.

Unity 531

Unity Apple Eye Tracking Simulation 531

AR Insider

JANUARY 25, 2021

This is indirectly but importantly relevant to AR. As we continue to examine , wearables are AR’s forbear, in that they will condition consumers to wear sensors on their bodies. That could eventually ease the cultural and stylistic acclimation to AR glasses, which will be an uphill battle. Trending Up in a Downturn.

Wearables 356

Wearables Data Apple Trends 356

AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 ARtillery Intelligence publishes its five-year outlook for headworn AR revenues. –. SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 Billion by 2025. billion in 2020 to $17.7

AR 450

AR San Francisco Wearables Apple 450

AR Insider

JUNE 22, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. This similarly oft-cited AR advantage has data points that are likewise scattered.

AR 419

AR Data Exercises Case Study 419

The Ghost Howls

DECEMBER 9, 2024

Usually, this is used to let users interact with persistent AR content “ If you want a more technical definition, Immersal has a good one for you: “A Visual Positioning System (VPS) utilizes sophisticated computer vision methods to determine a device’s position and orientation within an environment in real time.

Immersion 415

Immersion Augmented Reality Google AR 415

Road to VR

FEBRUARY 26, 2025

Valve’s rumored standalone XR headset, codenamed ‘Deckard’, is practically the stuff of legend at this point, with speculation brewing since data miners first discovered mention of the alleged device in January 2021.

Eye Tracking 360

Eye Tracking Virtual Environment Data Controllers 360

VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung. respectively.

Samsung 454

Samsung AR Apple California 454

The Ghost Howls

JULY 29, 2020

One of the most mind-blowing interviews I had in recent months has been the one with Mojo Vision, the company producing AR contact lenses that got famous during CES 2020. I thought it was an ultra-experimental company needing 20 years to release a product, and instead, they are far ahead from where we all imagined they were.

AR 545

AR Eye Tracking Data Technology 545

AR Insider

JUNE 21, 2021

A s you may have heard, Apple recently launched 3D urban navigation — its answer to Google Live view. Naturally, our ears perked up in the eternal quest for AR usage data. The AR Space Race, Part I: Google. Most of the above players are starting with pets & flowers as noted. ” . .

Data 321

Data Google Apple AR 321

AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are just a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

Google 445

Google AR Real Estate Data 445

AR Insider

AUGUST 9, 2021

Amidst all the noise and political vitriol (depending on whom you follow), there can be real moments of AR discovery. Combine that with the fact that the AR developer community is highly active on Twitter, and you can encounter some real gems. As such, we’re spotlighting it for this week’s Data Dive.

AR 369

AR Data Apple Google 369

AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

AR 370

AR Google Apple Data 370

AR Insider

MAY 11, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. One example is Google’s efforts to ease us into AR by incubating it in search.

AR 364

AR Apple Google Trends 364

AR Insider

APRIL 7, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

AR 398

AR Real Estate Data Google 398

AR Insider

JANUARY 12, 2021

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, estimated to reach $1.41

Case Study 448

Case Study Study AR Data 448

The Ghost Howls

AUGUST 21, 2020

Today I host a guest post by Ryan, Senior Writer at AR/VR Tips , an online company that showcases the latest augmented reality apps and virtual reality products. They can be bought today to improve your experience and provide you with real-time data that was never possible in the past. What Are AR Glasses?

Examples 457

Examples AR Augmented Reality Tips 457

Road to VR

JUNE 27, 2022

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS devices. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple. Better Motion Capture.

Apple 363

Apple AR New Zealand Israel 363

Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

Apple 364

Apple AR Hand tracking Strategy 364

XR Today - Augmented Reality tag

FEBRUARY 3, 2025

This week, Bloomberg reported that Apple is dropping the development of Mac-ready AR smart glasses. Seemingly, the Apple AR smart glasses device would work alongside and tether to Mac hardware, indicating that computing power would be shared between devices, unlike the Vision Pro’s standalone design.

Apple 99

Apple AR Immersion Data 99

XR Today - Virtual Reality

JANUARY 31, 2025

Ahead of the usual surge of CES-fuelled interest in XR, innovation was increasing in the AR/VR/MR landscape and beyond, according to a new report from Anaqua. The innovation and IP management technology solutions provider recently debuted its report analyzing USPTO data and which firms are leading in general technology innovation.

Samsung 191

Samsung Virtual Reality Apple Wearables 191

ARVR

APRIL 21, 2022

It turns out that AR isn’t the world-shifting technology it was trumpeted to be in its circa-2017 hype cycle. This list will grow, but these are the early leaders where AR is producing real results today (read: revenue). But one question looms over all this: how do you measure AR campaign performance? And the results?

Data 246

Data AR Apple Strategy 246

AR Insider

MARCH 10, 2020

It includes some of its data and takeaways. At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes.

AR 372

AR Apple China Survey 372

AR Insider

OCTOBER 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. T he augmented reality subsector known as audio AR has a new player: Foursquare.

AR 399

AR Gaming Los Angeles San Francisco 399

Road to VR

MARCH 20, 2020

Now, Apple announced that its latest iPad Pro includes LiDAR hardware, making it what the company calls “the world’s best device for augmented reality.” To that effect, Apple’s new custom-designed LiDAR scanner is said to operate at “nano-second speeds,” and work up to five meters away (~16.5

AR 355

AR Motion Capture Apple Augmented Reality 355

AR Insider

SEPTEMBER 29, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. It includes some of its data and takeaways. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. Can AR break that cycle?

AR 387

AR Data Google Industry 387

AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

AR 393

AR Data Google Amazon 393

AR Insider

JULY 22, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. A R continues to hold lots of potential as a new visual front end to our computing lives.

AR 318

AR Retail Apple Data 318

AR Insider

DECEMBER 21, 2020

“Relatively” is the key term, as it continues to make progress in AR search results and other areas (more on that in a bit). This refers to the Google Play Services for AR app in Google’s Play Store. To experience ARCore apps on an Android device, you must first have the Google Play Services for AR app.

Data 306

Data Google AR Exercises 306

AR Insider

JULY 24, 2019

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from ARtillry Intelligence data. One of the biggest precursors for AR’s opportunity is hardware installed base. Today much of that comes from smartphones, as mobile AR is the near-term play. Those that are AR-compatibile include web AR (2.97

AR 323

AR China Data Google 323

AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. 11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Billion by 2024.

AR 375

AR San Francisco Survey Study 375

AR Insider

JUNE 7, 2021

This is one of many pieces in Facebook’s spatial computing puzzle , which also includes AR-cloud development and, of course, VR. The endgame is ubiquitous VR and AR glasses, but like many other tech giants driving towards that future, mobile AR is a key stop along that journey. Neck-and-Neck.

AR 374

AR Apple Data Strategy 374