XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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XR Today - Augmented Reality tag

OCTOBER 23, 2023

Earlier this year, Apple debuted its Vision Pro XR headset to provide an immersive productivity tool to act as a technology leap forward following the firm’s Mac laptop and desktop portfolio. Users can then view their iPhone-captured 3D spatial recordings via Apple’s Vision Pro MR headset as an AR visualisation.

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XR Today - Mixed Reality tag

FEBRUARY 20, 2024

More than 1,000 apps are now available in the App Store for the Apple Vision Pro, an Apple exec has revealed. The announcement comes just over two weeks after the headset launched, at which point Apple said there were 600 apps in the store. million compatible apps. “We’re

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The Ghost Howls

NOVEMBER 7, 2022

Image by Sony Interactive Entertainment). Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project.

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VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. Photo of Samsung Odyssey.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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The Ghost Howls

APRIL 5, 2021

Today in Italy it should be the day when we go pic-nicking… but given the fact that we are in lockdown, I’ll just eat a lot at home While I send you a lot of good vibes, let’s see together what have been the best pieces of AR/VR news of this week, that has been incredibly interesting! (My Top news of the week.

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VRScout

FEBRUARY 16, 2019

These AR holograms look good enough to eat. Upon such experiences many evenings are ruined. They optimize the content for augmented reality, then manage and distribute it agnostically to all AR-supported platforms for their clients, which now include Dominos, Grubhub, Subway and Dunkin. Image Credit: Kabaq. Image Credit: Kabaq.

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AR Insider

JANUARY 8, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Retail is changing and Augmented Reality(AR) is playing a critical role in its evolution. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch.

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VRScout

APRIL 18, 2019

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos.

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AR Insider

JANUARY 24, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. McDowall’s insights are prefaced by a few burning questions: Why are AR glasses inevitable? Who are the top players?

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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AR Insider

OCTOBER 22, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Charting a Path to Viable Consumer AR Glasses, Part I. W elcome to our series on the path to viable consumer AR. Starting Point: Why Is AR Stuck in Neutral? What’s Holding Wearable Displays Back?

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XR Today - Augmented Reality tag

AUGUST 20, 2024

Following the landmark VR headset adoption trend kicked off by accessible Meta Quest 2 headsets, interest is shifting to the next big trend in XR: AR smart glasses and mixed reality headsets. Interestingly, the report shows how the market has a fairly even split of AR/VR software and hardware vendors contributing to overall growth.

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AR Insider

APRIL 6, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.)

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VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds. Magic Leap is tackling this as a humble start up with $2.3B.

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XR Today - Virtual Reality

JUNE 6, 2024

In past events, Connect events have featured the company’s rebrand, Meta Quest 3, and RayBan AR glasses. This year has been significant for XR devices, with Apple shifting interest in the sector, which has led to interest from other substantial and exciting headset vendors in the space.

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XR Today - Augmented Reality tag

FEBRUARY 23, 2024

Vodafone Shifts Paradigm from XR Headsets to AR Glasses Vodafone brought its computing connectivity capabilities to the Snapdragon-powered HyperRealityHub, shifting the paradigm from heavier XR headsets to more lightweight and affordable AR glasses. Vidhance reported around 850 million smartphones using its software last year.

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The Ghost Howls

SEPTEMBER 23, 2024

Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. There are also some drawbacks, like that the headset is bulkier and heavier than the previous one, but this is the price to pay to have so many good features.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

JUNE 7, 2023

After approximately seven years of development, the Apple Vision Pro headset is finally here. For some time now, consumers have been on the edge of their seats waiting for an official Apple AR/VR announcement. Of course, some investors are still concerned. What is the Apple Vision Pro Headset?

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XR Today - Augmented Reality tag

JUNE 7, 2023

Apple Inc has reportedly bought out US headset manufacturer Mira following its Vision Quest headset debut on Monday, a Verge report revealed on Tuesday. According to the Verge report, Apple acquired roughly 11 Mira employees. In the post, Taft said: “Excited for Mira’s next chapter, at Apple :).

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VRScout

JANUARY 4, 2019

Step into the role of Crow with this Facebook Karaoke AR filter. have launched a new Facebook AR face filter that lets you wear the colorful feathered face of the hero from their most recent VR film, Crow: The Legend. The face filter resembles an experience similar to that of Apple’s Animoji app. and Asteroids!

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The Ghost Howls

MAY 7, 2022

Let me show you what are some of them. Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Sony Interactive Entertainment is not aiming to compete directly with Quest, and so it is pointing all its chips on graphical quality , which is exactly the Achille’s heel of the Quest.

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ARPost

JULY 16, 2019

Are you attending XRDC’s AR and VR conference in San Francisco on October 14-15? The XRDC AR/VR Healthcare Report is out now and is a must-read. The report covers the latest advancements in AR and VR with interviews from 5 leaders using this tech in healthcare. The Healthcare Industry, VR, and AR.

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Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. While Meta was releasing Quest, Quest 2, Quest Pro and its latest, the Quest 3 mixed reality headset, Google was working on AR glasses, which, you guessed it, they also canned amid layoffs, reshuffles, and the departure of Clay Bavor from the company, Google’s then-head of AR and VR.

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ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. If you’re interested in AR, keep reading! In this article I’ll describe the 6 most important AR trends to watch in 2020. However, AR is so much more than the gaming and entertainment industry. A major competitive advantage.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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ARVR

JULY 9, 2020

Source AR 101?—?A What are its features basic? What are some of Augmented Reality problems and challenges? In this article, you will find: AR definition, Basic features, and AR problems and challenges. Some AR Types Augmented Reality can be applied mainly on markers, 3d objects, flat surfaces, and faces.

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Peter Graham

JANUARY 21, 2020

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. You can use AR,” he mentions. million USD investment which was going towards a location-based AR experience.

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