AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. This post appeared first on AR Insider. We have these and other items from XR and AI realms through the eyes of Charlie Fink.

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VRScout

MAY 26, 2022

Tokyo, Japan is just the latest major city to receive official support for AR walking guidance. It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. Image Credit: Alta Distance.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple .

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Next Reality AR

JUNE 7, 2021

Mobile augmented reality for iOS via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. Don't Miss: Apple's AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers Live Text will enable iPhone users to point their capture.

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AR Insider

JANUARY 24, 2022

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Microoft's big deal, Apple's Metaverse shun and Google jumps back into AR. This post appeared first on AR Insider.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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AR Insider

JUNE 13, 2024

This week on Reality Bytes, we dive into Apple’s new AI Intelligence, Netflix’s reality TV games, and Google’s upcoming antitrust trial. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 12, 2024

This week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.

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AR Insider

AUGUST 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. O ne subsector of AR we continue to bet on is 3D navigation. Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. Internet of Places.

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Road to VR

JULY 20, 2022

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.”

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Next Reality AR

JUNE 11, 2021

This week, Apple unveiled its own version of Google Lens in the form of Live Text. Don't Miss: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging Places for Google Lens, which is available now worldwide, uses image recognition and Google Earth's 3D map assets to identify locations.

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Road to VR

OCTOBER 18, 2024

I was asked recently for my thoughts on Meta’s Orion AR glasses, specifically whether or not such glasses stand a chance of becoming as big as (or replacing) the smartphones in the future. I was asked for my thoughts recently for a Lifewire article about Meta’s Orion AR glasses and the future they may or may not point at.

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AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. I have watched all the event for you, so let me report all the most important moments involving AR/MR that have happened there. AR glasses confirmed!! iPad Mini AR + 5G.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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AR Insider

OCTOBER 23, 2020

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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Next Reality AR

FEBRUARY 12, 2021

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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AR Insider

JANUARY 25, 2021

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Not a good sign.

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AR Insider

JULY 24, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider. This week, we look at the latest points of convergence between AI & XR.

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Road to VR

JANUARY 11, 2024

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google , Google’s first-party AR hardware team is taking the brunt of the blow.

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The Ghost Howls

NOVEMBER 5, 2024

Top news of the week (Image by Android Authority) Google is adding XR support to Play Store in preparation for the launch of the Samsung headset A report from Android Authority highlights that XR support is being added to the Google Play Store. Ming-Chi Kuo is considered a very reliable Apple analyst.

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AR Insider

MAY 3, 2023

Apple's App Clips – along with Google's counterpart Instant Apps – lets users launch app-like experiences without the download. This is broader than AR, but could it emerge as a go-to AR delivery system? This post appeared first on AR Insider.

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Upload VR

NOVEMBER 5, 2024

Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027. Bloomberg's Mark Gurman reports that Apple sent an email to "select employees" asking them to participate in a user study with "current market smart glasses", which likely includes the Ray-Ban Meta glasses.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Next Reality AR

MAY 19, 2021

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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Road to VR

MARCH 1, 2024

According to a report from The Information , Google and Meta held a meeting late last year wherein the two companies discussed the possibility of bringing Android XR to Meta headsets. The post Meta Reportedly Rejected Google Partnership to Bring Android XR to Quest appeared first on Road to VR.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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XR Today - Augmented Reality tag

SEPTEMBER 6, 2024

Cristiano Amon, CEO of Qualcomm has announced it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone. Qualcomm partnered with Google and Samsung at the beginning of the year to strengthen XR use cases for headset and smart glasses with the help of its XR2+ Gen 2 chipset.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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AR Insider

DECEMBER 8, 2020

Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. We’re talking mobile AR engagement & monetization; AR cloud development; enterprise AR and the gradual march of VR. Prediction 1: AR Glasses Inch Forward.

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