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This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad.
A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. The company has demonstrated its eye-tracking solution in the HTC Vive, Oculus Rift, Gear VR, and other head-mounteddisplays.
Although the company lacks a solid foundation in the XR market, its interest in AR, VR, and MR hardware has garnered attention from market observers. This showcase begins a strategic partnership between ThinkAR and MeetKai to scale AI software platforms for wearable devices, including AR smart glasses.
Live experiences are quickly becoming the number one method for generating publicity and building fandom around a brand. Projects are getting longer, and many can only handle one or two people at a time. In the consumer context, the HMDs (head-mounteddisplays) we have today are already outdated.
In a patent filed in 2017 and issued today by the United States Patent Office, Apple describes a VR headset designed to be compact and comfortable. “If care is not taken, a head-mounteddisplay may be cumbersome and tiring to wear. . A diagram of Apple’s catadioptric optical system | Image courtesy USPTO.
Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounteddisplays. Depth mapping with a headmounteddisplay using stereo cameras and structured light. Headmounteddisplay including pancake lens block.
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.
That is according to the Korean news publication Yonhap News Agency, which believes the AR glasses will be showcased alongside its Samsung Galaxy S25 launch event Galaxy Unpacked. We do know that Qualcomm announced last month that it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone.
A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.
If you think about AR and VR accessories, you might think about dedicated accessories manufacturers like bHaptics. Here, we’re going to look at AR and VR accessories made by headset manufacturers, as well as how the demand for more personalized experiences may shape the future of these technologies. Modular” AR Glasses.
The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.
In the year 2022 is expected that Apple, Sony, and Meta will launch significant HMD devices. This is a head-mounteddisplay (HMD), and there’s a decent chance it’ll be the next sort of device that’ll be above-and-beyond desirable by the average consumer.
But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.
The LinkedIn job XR Director listing notes how the role will help to lead Samsung’s framework, runtime, and SDK for augmented, virtual, and mixed reality technologies in an effort to develop next-generation head-mounteddisplays and “intelligent glasses.”
At this point Apple’s interest in AR is well-documented; the company’s upcoming ARKit platform, due to arrive with iOS 11, is likely a precursor to something much bigger. The patent discloses a method of displaying points of interest in the real world using AR.
Thanks to NVIDIA CloudXR SDK kit, users will be able to enjoy VR, AR, and MR experiences at the highest definition of graphics and sound on head-mounted devices or mobile devices. See Also: Holo-Light Launches ARESAR Workspace for Engineering and Industrial Design. How Can Companies Access NVIDIA CloudXR?
Apple’s long-awaited mixed reality (MR) headset may “likely release in January 2023,” veteran analyst Ming-Chi Kuo said in a note as quoted by tech media 9 to 5 Mac. He called Apple “a game-changer for the headset industry.”. He called Apple “a game-changer for the headset industry.”.
Apple has cooked up a new head-mounteddisplay design that could dramatically shrink the size of a virtual reality or augmented reality headset, a newly-published patent application reveals.
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.
Apple Vision Pro will have access to over 150 3D movies at launch. One of the key use cases Apple is pitching Vision Pro for is watching traditional media like movies and TV shows on a giant virtual screen, with a choice of background between your real room (optionally darkened), a fully virtual environment, or a blend of both.
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. AR Insider readers know that one of our favorite pastimes is to follow the money. AR industry directions can be extrapolated from the motivations, and outright investments, of influential tech giants.
I have had the pleasure of being invited by Swiss company CREAL to try its revolutionary lightfield technology that is able to make the immersive reality offered AR and VR headsets more believable. Here you are my experience with it! CREAL AR headset prototype hands-on. Let me tell you the experience I had with this technology.
This article is the latest in AR Insider’s editorial contributor program. It originally appeared in WIRED , including commentary from AR Insider’s research arm, ARtillery Intelligence. . Apple’s AR Glasses are Hiding in Plain Sight. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.
Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounteddisplays (HMDs).
Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.
Apple will likely announce its anticipated mixed reality (MR) device in the spring of this year, ahead of the Worldwide Developers Conference (WWDC) in June, reports show. Power On: Apple is planning to debut the Reality Pro mixed-reality headset this spring, ahead of WWDC, and ship it later in the year. Apple’s Augmented Retail.
Increasingly, AR smart glasses are taking centre stage, and as that shift happens, new companies bringing a wealth of industry knowledge are joining the XR market and placing their flags. XREAL One Series AR Smart Glasses Debuts XREAL recently launched two new AR smart glasses models: the XREAL One Series and a Pro variant.
In September, Shopify, one of the world’s largest eCommerce platforms, unveiled its latest integration—Apple’s iOS 17 Object Capture—for creating augmented reality (AR) 3D digital assets on-the-fly. Images from Shopify’s Apple iOS-based AR object-capturing application.
Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. With the Meta Quest 3, the seamless, enveloping audiovisual experience is further enhanced with the Menlo Park-based firm’s next-generational head-mounteddisplay (HMD).
Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn’t have any announcements on the AR/VR front, it’s clear that it’s only a matter of time before they enter the fray. It’s too early for Apple to jump into the AR/VR game. Acquisitions.
Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With it, the company could use its digital crown feature to display notifications and images, listen to music, and others.
Microsoft has recently been awarded a patent to install hot-swappable battery functionality into a future pair of augmented reality (AR) smart glasses, reports revealed. A screenshot of Microsoft’s patented AR smart glasses design.
Source AR 101?—?A What are its features basic? What are some of Augmented Reality problems and challenges? In this article, you will find: AR definition, Basic features, and AR problems and challenges. Some AR Types Augmented Reality can be applied mainly on markers, 3d objects, flat surfaces, and faces.
Microsoft has reportedly filed a new patent to develop a microLED display solution to enhance virtual, augmented, and mixed reality (VR/AR/MR) experiences. ” Additionally, using microLED displays can reduce HoloLens device form factors while boosting the headset’s imaging quality.
While Apple has certainly changed in the years since Job’s passing, the company has undoubtedly continued to aggressively pursue patents, sometimes racking up hundreds of filings in a single month with inventions spanning everything from touch-sensitive smartwatch bands to 3D environmental mapping. Samsung, Apple v.
Apple's movie store now lists 3D support on some titles. When introducing Vision Pro at the WWDC event in June, Apple confirmed that its visionOS will support playing 3D versions of movies on a giant virtual screen. Example of a title with '3D' support listed for Vision Pro on Apple TV. Bigscreen is also available on SteamVR.
On the other hand, some of 2023’s leading XR firms are securing notable funding rounds as forecasts expect 2024 to be a monumental year for XR. Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services.
Apple Granted Patent for High Field of View ARDisplayApple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.
The head-mounteddisplay/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.
There’s no lack of speculation around Apple’s rumored AR headset, but the latest is the most sci-fi of them all. According to reliable Apple analyst Ming-chi Kuo, it’s possible the headset will eschew handheld controllers in favor of eye tracking and iris recognition. Read more.
Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. That’s what the slide said, but what is important to note is that they are making the camera the first mainstream AR platform. Augmented Reality.
The XReal Air 2 AR Glasses are some of the most popular augmented reality specs in XReal’s evolving lineup. Not only are they extremely comfortable and feature-rich (particularly with the addition of the XReal Beam), but they’re also pretty affordable. Here’s everything you need to know about the XReal Air 2 AR glasses.
Meta Platforms has now entered new territory with Chinese tech giant MediaTek as it explores a partnership for its future augmented reality (AR) smart glasses. MediaTek and @Meta are collaborating to accelerate the future of AR! Meta chose MediaTek’s silicon for our expertise in optimizing power and performance.
Specifically, the North American AR/VR healthcare market is dominating the sector’s growth, with the region securing 51.1 Recently, Apple CEO Tim Cook noted how medical professionals are helping to establish the firm’s Vision Pro device as a healthcare tool. Over the same time period, AR headsets are expected to total 10.9
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