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This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5
We’ve seen how AR can thrive as an instructional platform before, but what if there was a singular AR app that could teach you how to work with practically anything? Imagine what the platform could one day do inside AR headsets too. Combine that with existing knowledgebases and a compelling solution is possible.
Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 XR Today spoke to David Goldman, Vice-President of Marketing, Lumus to explore the augmented reality (AR) smart glasses industry.
Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. However, the XR space is still emerging.
Compatible with Apple’s iOS operating system, it will enable ChatGPT artificial intelligence (AI) on smart glasses and wearables. The next-level solution for human-computer interfacing (HCI) aims to provide hands-free access to global knowledgebases using voice prompts.
The reserve pass-through cameras also enable Meta to take another direct shot at soon-to-be market competitor Apple; the firm is equally providing a reserve pass-through feature in its upcoming Vision Pro device.
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