Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR.

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Road to VR

FEBRUARY 15, 2024

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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Road to VR

NOVEMBER 27, 2023

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an XR headset. There are a few candidates though. ” The news was first reported by UploadVR.

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Road to VR

MAY 30, 2024

.” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. While consume VR headsets have been around for years now, none of the world’s major technology companies have launched consumer-focused AR glasses.

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Upload VR

NOVEMBER 5, 2024

Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027. Bloomberg's Mark Gurman reports that Apple sent an email to "select employees" asking them to participate in a user study with "current market smart glasses", which likely includes the Ray-Ban Meta glasses.

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XR Today - Augmented Reality tag

SEPTEMBER 6, 2024

Cristiano Amon, CEO of Qualcomm has announced it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone. Qualcomm partnered with Google and Samsung at the beginning of the year to strengthen XR use cases for headset and smart glasses with the help of its XR2+ Gen 2 chipset.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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VRScout

JULY 14, 2019

Could the multinational technology conglomerate be expanding into the AR market? According to a recently published patent application filed by Samsung, the company may be developing a foldable AR headset featuring a built-in display that automatically activates when the device is unfolded.

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VRScout

JANUARY 7, 2020

Are augmented reality personal trainers the future of at-home exercise? Among the many products developed as part of what the company refers to as their “Age of Experience” product strategy, Samsung also teased its own dedicated AR headset. The demonstration involved an AR training session involving a digital personal trainer.

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The Ghost Howls

FEBRUARY 22, 2021

This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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Road to VR

JANUARY 11, 2024

As reported by 9to5Google , Google’s first-party AR hardware team is taking the brunt of the blow. Hardware teams dedicated to Pixel, Nest, and Fitbit are set to be united into a single team, making a number of positions redundant. A majority of the hardware-related layoffs however are set to affect its AR team.

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Road to VR

JULY 3, 2023

Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. It was previously thought Apple was operating with an internal 12-month sales target of one million units.

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Road to VR

FEBRUARY 22, 2021

Leaked concept video featuring two Samsung AR devices has come to light. Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. For more information visit here.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” ” Palmer Lucker donning ML1 | Image courtesy Palmer Luckey There are a few more reasons ML1 didn’t fare well.

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VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. Photo of Samsung Odyssey.

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Upload VR

OCTOBER 2, 2024

Samsung is working on a Ray-Ban Meta glasses competitor with Google Gemini AI, The Information reports. The report comes just under a year after Samsung filed a trademark for 'Samsung Glasses' in the UK, which could indicate the product name. But a recent report suggests it could be delayed once again , later into 2025.

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XR Today - Augmented Reality tag

SEPTEMBER 23, 2024

Spiegel noted that “we’re at a bit of a watershed moment,” which could lead to the much-awaited upward adoption curve that AR hardware vendors are waiting for. Is Snap Taking the AR Lead? Meta, Apple, and others are joining the space if rumours are to be believed.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. I was thinking about this topic this morning, and I want to share with you my stream of thoughts about Apple making VR mainstream, especially highlighting my doubts about it. Is now everyone already using an XR headset?

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The Ghost Howls

JUNE 13, 2022

We at VRrOOm are hiring to do our innovative XR events, check the “Friends” section of this newsletter if this opportunity can interest you! Image by Apple). Apple has not announced any glasses at WWDC. RoomPlan is an app that scans your room and identifies where are the pieces of furniture and what is their size.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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The Ghost Howls

OCTOBER 14, 2024

More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display. In it, Karl details the compromises the Meta had to find when designing Orion.

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XR Today - Mixed Reality tag

NOVEMBER 22, 2024

The Sony vs Samsung skirmish is nothing new. Both Sony and Samsung have clearly demonstrated an interest in extended reality over the years. Samsung introduced the Gear VR headset in 2015, followed by the Odyssey headset. Samsung, on the other hand, hasn’t revealed a lot of information about its headset at all.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. In the meanwhile, in physical stores, clerks are preparing to provide demos during the launch weekend of February, 2nd.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Upload VR

JULY 15, 2024

Samsung headset development kits will be available in October before a consumer launch in March, Business Insider reports. Langley's report comes just days after Samsung publicly announced its XR platform is "coming this year" and Google confirmed it's still involved. It's unclear how widely available this developer kit will be.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. This means that these days we are going to have a lot of announcements. It’s been a strange week. On the technological side, it has been exciting.

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Next Reality AR

FEBRUARY 12, 2021

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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The Ghost Howls

OCTOBER 1, 2024

It uses cloud streaming Passthrough APIs will finally let developers access the camera feed from Quest cameras Meta announced Orion, its prototype of AR glasses. They won’t be on sale because they are too expensive (more than $10K), but they are a glimpse of how AR will be in the next years: lightweight, wireless, and with good visuals.

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XR Today - Augmented Reality tag

OCTOBER 29, 2024

The upcoming Samsung XR headset or AR smart glasses are still a mysterious piece of technology. While the device could easily be a consumer-focused product, it could also find enterprise usage via its sub-divisions, like Samsung Heavy Industries. Until now, information about the device has been limited.

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The Ghost Howls

AUGUST 14, 2023

Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.

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The Ghost Howls

MAY 15, 2023

During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset. All without leaving your editor.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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AR Insider

OCTOBER 14, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A pple is clearly intent on AR. But rather than the AR revolution we envisioned in the wake of ARkit’s 2017 unveiling , it’s been more of a gradual climb. Triangulating Clues in Apple’s AR Roadmap.

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