XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. The site can provide great value if you are an XR vendor, user, or just interested in dipping your toes in the water.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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Road to VR

APRIL 8, 2020

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles. Among them, the company is looking for a Computational Display Engineering Manager for incubating advanced display technologies for use with upcoming Apple products.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. For more information visit here.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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AR Insider

DECEMBER 10, 2020

That includes mobile AR, headworn AR, and subsegments like advertising, commerce, gaming and enterprise productivity. For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. The result is its report, Headworn AR Global Revenue Forecast, 2019 – 2024.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. And this is very good.

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Upload VR

APRIL 13, 2025

Apple Vision Pro 2 will be cheaper and lighter, not just a chip upgrade, and the company is working on a Mac-tethered headset too, Bloomberg's Mark Gurman reports. In the latest edition of his weekly newsletter, Gurman claims that Apple is "readying" two new headsets, a Vision Pro successor and an entirely new Mac-tethered headset.

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XR Today - Virtual Reality

JANUARY 15, 2025

Here are some of the top workplace VR trends were looking forward to in the next five years. Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. However, full immersion isnt ideal for every use case.

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VRScout

JANUARY 27, 2020

In case you haven’t seen it, a new tweet from a medical doctor, software entrepreneur, and 3D artist, Fayez Salka shows him using AR technology to bring a virtual piano player to life on a real-world piano. Our latest app, AR Pianist, uses machine learning to superimpose a virtual pianist on your piano.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

This week, XREAL is closing the year by announcing a new AR smart glasses product, just as the market is set to skyrocket in the new year. The firm is cementing its modern legacy in the AR smart glasses market by unveiling the XREAL One Series, an XR wearable that the company calls the “biggest leap forward for the consumer AR industry.”

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AR Insider

SEPTEMBER 3, 2021

T hough smartphones dominate AR today — based mostly on a massive installed base — the technology’s fully-actualized form is headworn. But AR glasses are still years from ubiquity, as the underlying technology isn’t to the point of achieving both stylistic-viability and robust UX.

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AR Insider

JULY 8, 2021

T hough AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots to report. Specifically, revenue continues to gain momentum in mobile AR categories like advertising, commerce, and enterprise productivity. Mobile AR Global Revenue Forecast, 2020-2025. billion compatible units.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? It appears that the long-awaited AR glasses won’t be hitting the shelves any time soon. A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

This week, Bloomberg reported that Apple is dropping the development of Mac-ready AR smart glasses. Seemingly, the Apple AR smart glasses device would work alongside and tether to Mac hardware, indicating that computing power would be shared between devices, unlike the Vision Pro’s standalone design.

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Road to VR

MARCH 13, 2025

Notably, AdHawk is best known for its innovations in eye-tracking, which replaces traditional cameras with micro-electromechanical systems (MEMS), which is said to result in faster processing and reduced power consumptiontwo things highly prized by AR and smart glasses creators today. Image courtesy AdHawk Microsystems Inc.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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AR Insider

AUGUST 7, 2020

This applies to AR advertising , which our research arm ARtillery Intelligence projects to grow to $1.4 AR is also demonstrating value as a commerce tool to drive physical and digital shopping. You may be thinking, ‘what’s the difference between AR advertising and AR commerce?’ billion this year.

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AR Insider

OCTOBER 14, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A pple is clearly intent on AR. But rather than the AR revolution we envisioned in the wake of ARkit’s 2017 unveiling , it’s been more of a gradual climb. Triangulating Clues in Apple’s AR Roadmap.

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Road to VR

APRIL 25, 2023

The timing might have something to do with Apple’s looming entrance into the XR space. OpenXR is an open standard that aims to standardize the development of VR and AR applications, making hardware and software more interoperable. Today the company announced that Magic Leap 2 is conformant with OpenXR.

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ARPost

JULY 13, 2020

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare.

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ARPost

NOVEMBER 18, 2021

This September, Assemblr, a platform for creating and sharing AR experiences, launched an innovative web-based AR player. Assemblr has now launched a web-based AR creator, Assemblr Studio Web, which will replace the desktop-based version. Good-Bye Desktop Version, Welcome Web-Based AR Creator Studio.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta. Now Kress is back at Mountain View working on Google’s next AR headset.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning. Location-Based.

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AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. 11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Billion by 2024.

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The Ghost Howls

AUGUST 21, 2020

Today I host a guest post by Ryan, Senior Writer at AR/VR Tips , an online company that showcases the latest augmented reality apps and virtual reality products. If you know about any other AR glasses for sports, comment down at the bottom of this guide so that we can take a look. What Are AR Glasses? Everysight Raptor.

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Road to VR

MARCH 24, 2025

With Apples Vision Pro already on the market, Samsungs focus will be on providing a more advanced user experience, an industry insider told ETNews. You can find out more about the differences between smart glasses and AR glasses here.

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VRScout

FEBRUARY 7, 2023

As part of the reveal, the company has released an animated 3D model that you can view in your home via augmented reality (AR). You can also sample the experience without having to download any additional software using Apple’s App Clip feature. All you need is a smartphone device and some open space.

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AR Insider

JUNE 3, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . 5 things you need to know before designing 3D models for AR. But, creators who keep these five things in mind will be more successful with their augmented reality (AR) projects. by Andy Gstoll.

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Road to VR

FEBRUARY 22, 2021

Leaked concept video featuring two Samsung AR devices has come to light. Although just concepts and not functioning products as such, it’s clear the Korean tech giant is gearing up to compete with companies like Facebook and Apple as they inch ever closer to releasing consumer AR headsets.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

JUNE 21, 2023

Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset.

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AR Insider

JANUARY 1, 2021

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 These totals consist of both hardware and software.

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Road to VR

MAY 30, 2024

.” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. While consume VR headsets have been around for years now, none of the world’s major technology companies have launched consumer-focused AR glasses.

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The Ghost Howls

DECEMBER 10, 2024

We all know that Meta is more a software company than a hardware one, so hardware production is a problem for it. And with the announcement of Horizon OS, it is clear that Metas ambition is to become the software platform of XR headsets, something like the Android of XR. He is very positive about it to happen quite soon.

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The Ghost Howls

FEBRUARY 18, 2021

Kura promises to deliver lightweight AR glasses with astonishing features like 150° FOV, 8K resolution per eye, and outdoor use thanks to some breakthrough innovations they are working on. They could make AR enter a new immersive phase that leads towards mainstream adoption. I’m an electrical/optical/software engineer.

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