The Ghost Howls

JANUARY 14, 2025

Goertek, one of the main manufacturers of XR devices, proposed new reference designs for smart glasses and AR glasses, and this will make even more companies release products of this kind. There have been anyway two huge companies, NVIDIA and Sony, that released XR-related announcements during their respective keynotes.

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AR Insider

APRIL 28, 2022

What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung. respectively.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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AR Insider

JULY 10, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple Vision Pro bottlenecks and other news from the spatial spectrum. This post appeared first on AR Insider.

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Road to VR

JUNE 27, 2017

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

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Road to VR

JUNE 24, 2022

Industry analyst Ming-Chi Kuo, a respected figure in all things Apple supply chain leaks, says the Cupertino tech giant is likely preparing to launch its long-rumored mixed reality headset early next year. Apple is also tapped to fill growing demand. It’s not VR, its Meta’s core business that’s taking a hit.

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The Ghost Howls

DECEMBER 10, 2024

The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.

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Road to VR

AUGUST 1, 2024

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Facebook reveals its work on the UX of AR of the future. Top news of the week.

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XR Today - Mixed Reality tag

NOVEMBER 22, 2024

The Sony vs Samsung skirmish is nothing new. Both Sony and Samsung have clearly demonstrated an interest in extended reality over the years. Sony vs Samsung: The Headset Details We Know So Far Sony has been a lot more forthcoming with its XR plans, and what it wants to accomplish with its upcoming XR device.

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The Ghost Howls

DECEMBER 16, 2024

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Android XR will be the operating system by Google to power all XR devices, from mixed reality headsets to AR glasses, not to mention smart glasses. Controllers are to come in 2025, the year the headset will ship. million units, down from 7.7

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Road to VR

FEBRUARY 13, 2017

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Interviewed during a recent trip to Europe, he spoke broadly about how AR could benefit everyone’s lives in the future, highlighting the way it allows users to remain ‘present’ in the real world.

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Road to VR

JULY 3, 2023

Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. It was previously thought Apple was operating with an internal 12-month sales target of one million units.

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Now let’s dig into the best news!

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Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. mm, Width: 48 mm, Height: 161.5

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ARPost

JULY 13, 2020

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare.

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AR Insider

SEPTEMBER 29, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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The Ghost Howls

JANUARY 16, 2021

And if this CES has been a bit of a disappointment in general, this holds even more for AR and VR, for which we have no crucial announcement. It is a perfect recreation of visual reality, and of course, it solves all the issues that current AR/VR headsets may have (like the vergence-accommodation problem). Senseglove Nova.

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The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Image by Sony). Sony officially states it is going to launch the PSVR 2. Some people started to think that Sony could have abandoned VR. Qualcomm announces AR Smart Viewer reference design. Top news of the week.

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VRScout

JANUARY 4, 2022

Rumors are circulating that the highly-anticipated console VR headset could be available for purchase this holiday season. 008, a respected Chinese supply chain analyst, Chinese hardware manufacturer Goertek will soon begin mass production of Sony’s PlayStation VR 2 headset. According to a report by ????008,

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The Ghost Howls

JANUARY 25, 2021

He wants that people start trusting Facebook , following a route similar to the one followed by Microsoft, that went from a company that no one trusted security-wise (Windows Me was a virus disguised as an operating system) to a company that is considered good in making software (Windows 10 and Azure are very good solutions).

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The Ghost Howls

JANUARY 21, 2025

We are all convinced that in the future AR/VR will be very important technologies, but in the present, they are still pretty niche. The same analysis by Counterpoint mentioned above stated that the Apple Vision Pro had more shipments than IDC initially estimated , especially if we consider the International ones.

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The Ghost Howls

JANUARY 17, 2022

It’s Monday again, so it’s time for a new roundup of the coolest AR and VR news of the week! It is called Oxymore, and the tickets to enjoy it are free, but limited. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. are being very active is acquisitions.

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AR Insider

MARCH 29, 2021

Astonishingly, 15% of the audience are makers, gluing them to the platform, and attracting others. The boom use is being driven by mobile, game consoles, and consumer VR headsets from Oculus and Sony. Blippar, an AR brand marketing company, closed a $5 million pre-Series A funding round.

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ARPost

JUNE 23, 2020

But, have you ever heard of an AR try-out experience? So, Bollé decided to go beyond an AR try-on to make an AR try-out. The experience works on Instagram, one of big three social networks hosting AR experiences. AR is routinely used for try-on and certainly enhances the buying experience. Finding the AR Try-Out.

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VRScout

APRIL 18, 2019

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.

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The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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Road to VR

MAY 16, 2023

Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. He says Apple is “well prepared” for the announcement of the headset, which is rumored to cost $3,000.

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The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. Apple AR glasses may have been pushed back to 2025–26. What will be important, anyway, will be the content.

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The Ghost Howls

APRIL 3, 2023

You are in the right place… Top news of the week (Image by Apple) Apple may launch its headset on June, 5th Apple has finally announced the date of its upcoming WWDC event: it will be held on June 5–9. Everything seems ready for the great moment. I think no one was expecting that number for real.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. “We are opening a path for developing a wide array of Android XR devices to meet the diverse needs of people and businesses, Google noted in an official press release.

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The Ghost Howls

MARCH 11, 2025

When I started writing these weekly summaries of AR/VR news I couldnt imagine I would have continued for such a long time. Thank you to all of you, my readers, for having kept reading these posts of mine and giving me the strength to keep writing them by telling them they are useful for you. THIS IS MY 400TH ROUNDUP OF XR NEWS.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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XR Today - Mixed Reality tag

DECEMBER 18, 2024

International Data Corporation (IDC) has found that over 70 percent of global shipments of AR and VR headsets can be attributed to Meta for the third quarter of 2024. As the companys principal mixed reality (MR) device at the moment, Meta Quest 3 bags the number one spot for headset shipments, followed by Sonys PSVR2 which achieved a 6.7

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The Ghost Howls

APRIL 19, 2022

I almost forgot about it, when a few days ago I got contacted by the company, because it is now back to business, and it has even just released a new version of its player, with interesting features, like passthrough AR support. The post Moon VR Player returns with passthrough AR mode appeared first on The Ghost Howls.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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