XR Today - Mixed Reality tag

JULY 3, 2023

Today, reports are emerging, sparking speculation over Apple’s Vision Pro production plans. Recent reports are highlighting how Apple’s hardware and manufacturing partners are reducing forecasts surrounding the assembly of Vision Pro devices.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” Let me tell you why.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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The Ghost Howls

JANUARY 23, 2023

Welcome to another roundup of AR/VR news of the week! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR!

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Virtual Reality AR Augmented Reality Google 130

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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Upload VR

SEPTEMBER 6, 2024

Sony was completely absent, so no PlayStation VR2 demos, while Pico had no public presence. Hearing talk of unity is one thing but actually seeing it done well is another, and I'd call the Home Of XR Megabooth a clear success. Granted, it's a 4D ride and not a game, but indie developers simply can't compete with that for publicity.

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The Ghost Howls

MAY 15, 2023

During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? All without leaving your editor. It’s good to see XR gaining importance again at Google.

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Upload VR

FEBRUARY 21, 2023

Pico headsets are now fully compliant with the OpenXR standard, the company says. OpenXR is the open standard API for VR and AR development. OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. It officially released in 2019.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Niantic announces a new AR game, this time with NBA. Other relevant news.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY.

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Full Dive Gaming

JUNE 28, 2022

AR + VR = XR??? We sit down and discuss the future of the metaverse with Jason Yim, CEO of Trigger XR, a company pushing innovation in the VR and AR field, pioneering XR Trigger is the world’s most experienced XR developer studio and creative agency. 1:45 VR and AR 2:30 What’s the Future AR or VR? 0:39 What is XR???

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Upload VR

JANUARY 12, 2024

Right as CES 2024 got underway, Apple told the world to " get ready " after confirming the Apple Vision Pro release date. Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra. We even found a cheap Vision Pro knockoff at CES.

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The Ghost Howls

JUNE 14, 2021

That said, let’s see what happened in AR and VR during this busy week…. This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). Top news of the week.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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XR Today - Mixed Reality tag

JULY 11, 2024

Meta’s open approach contrasts Apple’s closed ecosystem for its spatial computing vision. While Apple is creating a closed ecosystem for its hardware, Meta is taking an open approach, providing developers with a customizable framework for specific solutions, which was only boosted with the Ocean launch.

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ARPost

FEBRUARY 6, 2023

Vindevogel adds that the growth of VR in the context of LBE is due in part to how VR and AR are capable of providing users with more exciting ways to bring their vision to life, making the technology suitable for visitor attractions. “It Thus, it’s likely that we’ll see more AR apps making use of AI tech in the future. “

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase.

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XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. Endless smartphone apps now feature AR functionality. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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XR Today - Mixed Reality tag

APRIL 15, 2024

Today, Khronos updated its OpenXR API to optimise its support of cross-platform AR/VR/MR application development with its version 1.1 The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. OPPO also uses OpenXR 1.1

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Image by Sony). Sony officially states it is going to launch the PSVR 2. Some people started to think that Sony could have abandoned VR. I will have probably something to announce soon, so stay tuned. Top news of the week.

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The Ghost Howls

FEBRUARY 17, 2020

On this special day, let’s all talk about AR and VR! In this big phone exhibition, usually, companies also exhibit AR and VR devices and considering that this year the trend is the one of AR and VR devices connected to the phone , I bet that this year’s edition would have been very interesting for us all (in fact I was planning to go there).

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XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Niantic-Qualcomm Partnership: A Dynamic Duo for AR Gaming?

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The Ghost Howls

OCTOBER 26, 2020

But Huawei is not only in the VR market: it is also releasing a new version of its AR smartglasses called Huawei EyeWear 2, made in collaboration with the fashion brand Gentle Monster. Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. of its OpenXR API to help developers create more efficient cross-platform AR/VR/MR applications.

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The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

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Road to VR

OCTOBER 22, 2016

And then on October 19th and 20th, there was a historic W3C Workshop on Web & Virtual Reality where all of the major VR players gathered in San Jose to hash out the WebVR web standards for delivering VR and AR applications over the web.

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The Ghost Howls

AUGUST 15, 2021

This is not a tweet, it is a #metaverse message… #VirtualReality #VR #AR pic.twitter.com/f9aDJ2mbc3 — TonyVT SkarredGhost (@SkarredGhost) July 25, 2021. But actually, there have been many failures, mistakes, critics, things that made me sad , and some of them are known, others a bit less. Internet is beautiful.

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. These are the conditions specified on the website: We’ll loan you a Vision Pro developer kit to prepare your app for the launch of the new App Store on Vision Pro.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Is VR going to turn into AR? It’s clear there are two separate camps.

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The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

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The Ghost Howls

MARCH 2, 2020

This roundup of the most important AR/VR news of the past week comes out with a little delay since I’ve been very busy with my development job, and I’ve also a damn cold that doesn’t make me feel very well (but it’s no coronavirus, don’t worry :D). iPhone 12 may feature a special connection for AR glasses. Sorry for that!

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VRScout

MAY 3, 2017

Demonstrated live on-stage during the Unity Vision Summit, you can already try it out for yourself in the Unity 2017 beta. Streaming services Netflix and Hulu have been in the VR space for a while (Netflix announced their app for Gear VR all the way back in the fall of 2015), and Sony-owned Crackle is attempting to catch up.

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