Apple AR Strategy 
ARPost
DECEMBER 29, 2020
“When we get to [the augmented reality] world, a lot of the things we think about as physical objects today, like a TV for displaying an image, will actually just be $1 apps in an AR app store.” — Mark Zuckerberg. If you have Snapchat or Instagram on your phone, you are already using it, but did you know what it was called.
AR Insider
DECEMBER 8, 2020
Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. We’re talking mobile AR engagement & monetization; AR cloud development; enterprise AR and the gradual march of VR. Prediction 1: AR Glasses Inch Forward.
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Road to VR
MAY 21, 2021
This week Apple debuted new accessibility-focused features for iOS. Among them, the AssistiveTouch feature for Apple Watch allows for single-handed control of the watch by detecting clenching and pinching of the hand, as well as accelerometer-based control.
AR Insider
MARCH 19, 2021
A mong tech giants investing in their own versions of an AR future, Facebook arguably has the highest stakes. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status.
Road to VR
SEPTEMBER 30, 2024
Despite Vision Pro’s $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S , Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. Heat management, whether it would be tethered or wireless, and what devices it could support are all up for speculation.
Road to VR
JUNE 12, 2023
In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.
The Ghost Howls
AUGUST 1, 2020
In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.
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