AR Insider

JUNE 22, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. O ne of AR’s rally cries is its ability to boost conversion rates when applied to product visualization in eCommerce. It’s also worth noting that AR has the ability to reduce returns, due to the same “informed purchase” noted above.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? It appears that the long-awaited AR glasses won’t be hitting the shelves any time soon. A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back.

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AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?

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AR Insider

JULY 8, 2021

T hough AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots to report. Specifically, revenue continues to gain momentum in mobile AR categories like advertising, commerce, and enterprise productivity. Mobile AR Global Revenue Forecast, 2020-2025. billion compatible units.

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AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. 11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Billion by 2024.

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AR Insider

JANUARY 1, 2021

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Think of it like the iPhone 1 of AR glasses.”.

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ARPost

FEBRUARY 3, 2022

To tackle a particularly sticky story, USA TODAY created an AR experience to help listeners of their Accused podcast to follow even more clues. Press materials shared with ARPost call the resulting experience USA TODAY’s “largest AR launch to date,” but it certainly isn’t their first. So, what does the AR experience bring to the table?

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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The Ghost Howls

FEBRUARY 18, 2021

Kura promises to deliver lightweight AR glasses with astonishing features like 150° FOV, 8K resolution per eye, and outdoor use thanks to some breakthrough innovations they are working on. They could make AR enter a new immersive phase that leads towards mainstream adoption. It’s like 2 years (!!) What is Kura’s story?

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The Ghost Howls

DECEMBER 10, 2024

The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Drilling Down on Ad Revenue.

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AR Insider

SEPTEMBER 19, 2019

The common connotation with AR is graphical overlays on the physical world. So other forms of augmentation are starting to broaden AR. Chief among them is sound, also known as “Audio AR,” delivered through “hearables.”. Advantages include avoiding AR glasses’ style crimes or awkwardness of holding up your phone.

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VRScout

MAY 20, 2019

Reach EDU looks to expand science, tech, engineering, arts, and mathematics through AR robots. Reach Robotics, the creators of the world’s first AR gaming robot, MekaMon launched the next generation of EdTech with a new coding platform – Reach EDU. — Val Vacante (@valvacante) October 31, 2018.

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ARPost

SEPTEMBER 18, 2019

Children born after 2010 are expected to be strongly infused by technology. They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. As usual, app developers are the first ones who notice these things. Let’s take a look at what AR technology they offer.

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XR Today - Mixed Reality tag

DECEMBER 23, 2024

2024 has been quite the year for Meta and its XR ambitions; just as AI and the Apple Vision Pro took over headline space this year, Meta was underpinning its foothold on the XR market. Building on its AI-related work, Meta expanded its AR smart glasses strategy by debuting generation 2 Ray Ban glasses with improved AI features.

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The Ghost Howls

JULY 8, 2019

It is something that I say since the beginning of 2019 : nReal is one of the most interesting AR startups out there. The idea of nReal is producing the first consumer AR headset , that, when you wear it, you really look like wearing a pair of normal glasses. Upper view of the nReal AR glasses.

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ARPost

NOVEMBER 25, 2019

As augmented reality becomes more ubiquitous, more and more AR applications for children are being produced. These applications are entertaining for children but they also get children into augmented reality younger. See Also: Creating 3D Characters and Animations for AR Children’s Books. The AR Coloring Box.

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AR Insider

OCTOBER 7, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . For providers, customer churn may become a growing problem — this is where augmented reality (AR) can provide a solution for ramping up engagement. Find out more or contact us to participate here.

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The Ghost Howls

MARCH 11, 2025

When I started writing these weekly summaries of AR/VR news I couldnt imagine I would have continued for such a long time. Thank you to all of you, my readers, for having kept reading these posts of mine and giving me the strength to keep writing them by telling them they are useful for you. THIS IS MY 400TH ROUNDUP OF XR NEWS.

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AR Insider

SEPTEMBER 24, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Though considered by most to be graphics that overlay the physical world, there’s growing sentiment that AR’s definition is too narrow. Chief among them is the emerging area that ARtillery Intelligence calls “audio AR.”

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AR Insider

MAY 27, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality. We see this development in technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain. by Dirk Schart.

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AR Insider

JANUARY 8, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Retail is changing and Augmented Reality(AR) is playing a critical role in its evolution. At the same time, consumers are spending more money on experiences. by Tom Emrich. The Store as a Game.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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AR Insider

JULY 17, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. What are they doing and learning from the process?

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AR Insider

JULY 14, 2021

This is a global directory of agencies and creative studios that are deemed proficient in building AR experiences with 8th Wall. The program likewise lowers barriers for the same brands to adopt AR, which in turn funnels cash into the AR economy to fuel and fund developers. Web AR: Best Practices & Case Studies.

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AR Insider

OCTOBER 9, 2019

The AR advertising landscape will evolve in ways that are similar to online and mobile advertising. Display ads (lenses) are out of the gate first, just like display ads were the first prevalent format on the web. We’ve spent lots of time talking about AR in search a la Google Lens. NexTech AR-enabled messaging.

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AR Insider

JANUARY 7, 2020

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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The Ghost Howls

FEBRUARY 12, 2024

It’s remarkable that with the micro OLED display that Apple uses, a single pixel of the iPhone 15 Pro Max can fit 54 Vision Pro pixels. YouTube , after the initial denial, admitted that in the future is going to launch a native app for Apple’s device. A single pixel is just the size of a blood cell!

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive!

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Road to VR

OCTOBER 5, 2017

With ARKit already baked into the mobile operating system of “ hundreds of millions of iPhones and iPads, ” the massive potential install base means there’s plenty of reasons for developers to start making new augmented reality apps for Apple’s App Store.

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ARPost

OCTOBER 9, 2021

In order to be eligible to enroll in this major, students should minor in either business or communication studies. The McClure School’s graduates are now working for top companies that develop immersive experiences, such as Electronic Arts, Ubisoft, Unity, Apple, and Google. Who Can Enroll in the New VRGD Program?

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AR Insider

MARCH 19, 2020

Interviewing AR industry innovators and observers, it triangulates AR’s trajectory through a chorus of voices. One of those voices is AR Insider Editor Mike Boland. It represents a series of questions posed by Binstock to uncover signals for where AR is today, and where it’s headed next. The goal is to break out of that.

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The Ghost Howls

JANUARY 23, 2023

Welcome to another roundup of AR/VR news of the week! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR!

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The Ghost Howls

JANUARY 4, 2021

This is the first newsletter of the new year, and I hope it will just be the beginning of a wonderful year in AR and VR for all of you! A reality check on AR in 2020. AR is a widely used feature on smartphones now, while smart glasses are slowly growing, waiting for the big shots of 2023 (yes, Apple, I’m looking at you).

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The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. Immotionar and the first contact with AR and VR. Some people even ask if I can become their mentor.

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