XR Today - Virtual Reality

AUGUST 29, 2024

This week, unity, a leading XR and RT3D content creation engine, unveiled a new partnership with 3D content streaming experts Vagon. The partnership will leverage Vagon’s AR/VR/MR streaming advancements to boost accessibility for XR immersive experiences and applications, covering a broad range of end devices.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.

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The Ghost Howls

DECEMBER 16, 2024

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Android XR will be the operating system by Google to power all XR devices, from mixed reality headsets to AR glasses, not to mention smart glasses. Developers can already access a preview of the development environment for native, Unity, WebXR.

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Road to VR

DECEMBER 12, 2024

The company is pitching this as a comprehensive spatial computing platform, and hopes to establish its own territory in the XR landscape against incumbents Meta and Apple. Functionally, this is all pretty similar to what Apple is doing with VisionOS, but Android flavored. Gemini is built right into Android XR.

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Upload VR

MARCH 6, 2025

Meta's Unity and Unreal "OpenXR" integrations block other PC VR headsets, and developers aren't happy about it. OpenXR is the open standard API for AR/VR/MR supported by the vast majority of the industry. Pretty much every headset and runtime (except Apple Vision Pro and PlayStation VR2 on PS5) supports OpenXR, sure.

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The Ghost Howls

MAY 6, 2024

One of my biggest highlights has been that my article about Social AR has been featured in the famous New World Notes blog that I usually read… I’ve felt very honored about this! So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

JUNE 21, 2023

Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning. Location-Based.

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Road to VR

SEPTEMBER 14, 2023

Unity, makers of the popular game engine, announced earlier this week it’s getting ready to levy some pretty significant fees on developers , causing many to rethink whether it makes more sense to actually go with the main competition, Unreal Engine from Epic Games.

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The Ghost Howls

JUNE 13, 2022

We at VRrOOm are hiring to do our innovative XR events, check the “Friends” section of this newsletter if this opportunity can interest you! Image by Apple). Apple has not announced any glasses at WWDC. RoomPlan is an app that scans your room and identifies where are the pieces of furniture and what is their size.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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Road to VR

OCTOBER 5, 2017

With ARKit already baked into the mobile operating system of “ hundreds of millions of iPhones and iPads, ” the massive potential install base means there’s plenty of reasons for developers to start making new augmented reality apps for Apple’s App Store.

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Road to VR

JUNE 8, 2023

Apple unveiled Vision Pro on Monday, its long-awaited standalone headset capable of both virtual and augmented reality. While the Cupertino tech giant seems to be emphasizing Vision Pro’s AR capabilities thanks to its color passthrough cameras, it’s also going to pack one of VR’s most prominent social apps, Rec Room.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?

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The Ghost Howls

AUGUST 15, 2022

As you’ve read in my other article written today , this is a special day for this blog… but it is also Monday, so I won’t skip writing a new amazing roundup of AR/VR news So, wishing you a happy Ferragosto (the name of today’s holiday in Italy), I leave you to the best XR news of the week! Apple MR headset may cost $2000+.

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The Ghost Howls

JULY 18, 2022

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Anyway, we’ll see… these are all speculations. Other relevant news. Image from the web).

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AR Insider

JUNE 3, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . 5 things you need to know before designing 3D models for AR. But, creators who keep these five things in mind will be more successful with their augmented reality (AR) projects. by Andy Gstoll.

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The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. There are rumors also about Apple thinking about using the Vision Pro for health and fitness.

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The Ghost Howls

JANUARY 4, 2025

And it promises to have also some features that surpass the Apple Vision Pro (I hope not the price!). From this quick look, it seems a mix between Android and the interface of the Apple Vision Pro. There is a Unity SDK, so it is also possible to create a VR game (e.g. for fitness) that integrates them!

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The Ghost Howls

DECEMBER 9, 2024

Usually, this is used to let users interact with persistent AR content “ If you want a more technical definition, Immersal has a good one for you: “A Visual Positioning System (VPS) utilizes sophisticated computer vision methods to determine a device’s position and orientation within an environment in real time.

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AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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The Ghost Howls

OCTOBER 1, 2024

It uses cloud streaming Passthrough APIs will finally let developers access the camera feed from Quest cameras Meta announced Orion, its prototype of AR glasses. They won’t be on sale because they are too expensive (more than $10K), but they are a glimpse of how AR will be in the next years: lightweight, wireless, and with good visuals.

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The Ghost Howls

MARCH 18, 2025

Niantic will now focus all its efforts on its geospatial tech , which mixes AI, AR, spatial intelligence, and geolocation. Im happy about it because if Niantic made this operation it means it believes AR is going to become profitable soon-ish (maybe in 3 years). This means that Samsung wont go all-in with hand tracking like Apple did.

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VRScout

SEPTEMBER 8, 2017

The industry has seen the release of not one, but two powerful AR platforms , support from a wide variety of developers, and some of the coolest immersive experiences of the year. ManoMotion will support Unity iOS initially with Native iOS integration coming in a later update.

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. ARKit 3 now offers real-time body tracking of people in the scene as well as occlusion, allowing AR objects to be convincingly placed in front of and behind those people.

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Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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VRScout

MARCH 12, 2018

Adobe executive Mark Asher said AR was the company’s “next big step” and they planned to bring AR features “to the market as fast as we can,” in an interview with VRScout. AR places 3D images in your surroundings you see through a headset or phone. “It’s not as bulky. Image/Video Credit: Adobe .

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. More from AR Insider…. W elcome back to Spatial Beats.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. More from AR Insider….

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above. Virtual objects remain accurately placed.

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The Ghost Howls

FEBRUARY 22, 2021

This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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ARPost

JULY 4, 2023

Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry. See Also: Is Apple Vision Pro Ready for Mainstream Use?

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