This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. Android, iOS). And this is very good.
The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. I was thinking about this topic this morning, and I want to share with you my stream of thoughts about Apple making VR mainstream, especially highlighting my doubts about it. Is now everyone already using an XR headset?
The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. You can preview and prepare your content for Apple Vision Pro similar to how you would for iPhone and iPad.
Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.
In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.
In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.
This week, unity, a leading XR and RT3D content creation engine, unveiled a new partnership with 3D content streaming experts Vagon. The partnership will leverage Vagon’s AR/VR/MR streaming advancements to boost accessibility for XR immersive experiences and applications, covering a broad range of end devices.
Meta Quest developers looking to port their Unity-based apps to Google’s newly unveiled Android XR operating system shouldn’t have a tough time of it, Unity says, as the game engine creator today released all of the tools devs need to get cracking. “This is as simple a port as youre ever going to encounter.
The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.
Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset.
According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning. Location-Based.
Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.
Unity, makers of the popular game engine, announced earlier this week it’s getting ready to levy some pretty significant fees on developers , causing many to rethink whether it makes more sense to actually go with the main competition, Unreal Engine from Epic Games.
This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.
With ARKit already baked into the mobile operating system of “ hundreds of millions of iPhones and iPads, ” the massive potential install base means there’s plenty of reasons for developers to start making new augmented reality apps for Apple’s App Store.
Apple unveiled Vision Pro on Monday, its long-awaited standalone headset capable of both virtual and augmented reality. While the Cupertino tech giant seems to be emphasizing Vision Pro’s AR capabilities thanks to its color passthrough cameras, it’s also going to pack one of VR’s most prominent social apps, Rec Room.
This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . 5 things you need to know before designing 3D models for AR. But, creators who keep these five things in mind will be more successful with their augmented reality (AR) projects. by Andy Gstoll.
One of my biggest highlights has been that my article about Social AR has been featured in the famous New World Notes blog that I usually read… I’ve felt very honored about this! So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.
I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?
Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.
As you’ve read in my other article written today , this is a special day for this blog… but it is also Monday, so I won’t skip writing a new amazing roundup of AR/VR news So, wishing you a happy Ferragosto (the name of today’s holiday in Italy), I leave you to the best XR news of the week! Apple MR headset may cost $2000+.
We at VRrOOm are hiring to do our innovative XR events, check the “Friends” section of this newsletter if this opportunity can interest you! Image by Apple). Apple has not announced any glasses at WWDC. RoomPlan is an app that scans your room and identifies where are the pieces of furniture and what is their size.
More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display. In it, Karl details the compromises the Meta had to find when designing Orion.
Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Anyway, we’ll see… these are all speculations. Other relevant news. Image from the web).
The industry has seen the release of not one, but two powerful AR platforms , support from a wide variety of developers, and some of the coolest immersive experiences of the year. ManoMotion will support Unity iOS initially with Native iOS integration coming in a later update.
At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. ARKit 3 now offers real-time body tracking of people in the scene as well as occlusion, allowing AR objects to be convincingly placed in front of and behind those people.
Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.
Adobe executive Mark Asher said AR was the company’s “next big step” and they planned to bring AR features “to the market as fast as we can,” in an interview with VRScout. AR places 3D images in your surroundings you see through a headset or phone. “It’s not as bulky. Image/Video Credit: Adobe .
This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. More from AR Insider…. W elcome back to Spatial Beats.
This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. More from AR Insider….
In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above. Virtual objects remain accurately placed.
Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”
Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry. See Also: Is Apple Vision Pro Ready for Mainstream Use?
The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. There are rumors also about Apple thinking about using the Vision Pro for health and fitness.
Apple confirmed Vision Pro supports porting Unity apps and games. Acknowledging the existing Unity VR development community, Apple said "we know there is a community of developers who have been building incredible 3D apps for years" and announced a "deep partnership" with Unity in order to "bring those apps to Vision Pro".
This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!
With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.
It uses cloud streaming Passthrough APIs will finally let developers access the camera feed from Quest cameras Meta announced Orion, its prototype of AR glasses. They won’t be on sale because they are too expensive (more than $10K), but they are a glimpse of how AR will be in the next years: lightweight, wireless, and with good visuals.
Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic. New mediums like AR and VR will usher in dramatic new forms of advertising, such as AR cloud-based persistent placements and Metaverse -like second worlds with digital real estate and billboards. Guest Post.
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.
A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).
Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.
Discover and play indie VR/AR content without having to make a single download. Thanks to the rigorous submission processes used by major platforms, however, many independent XR content developers are finding it difficult to publish their experiences in marketplaces such as the Oculus or Apple App Stores.
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.
We organize all of the trending information in your field so you don't have to. Join 3,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content