The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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The Ghost Howls

JUNE 10, 2024

F inally, I have been able to put my hands on an Apple Vision Pro. Apple is one of the tech companies that cares the most about design and beauty and the Vision Pro reflects this. This elevates the Apple Vision Pro above many cheap AR headsets that have rather imprecise tracking when the user is moving.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. But the big question is the “how”.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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The Ghost Howls

OCTOBER 14, 2024

More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display. In it, Karl details the compromises the Meta had to find when designing Orion.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. That’s why this week we had a serious amount of articles that got shared that added no information about what we already know but got popular anyway. Useless news.

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The Ghost Howls

OCTOBER 11, 2022

Microsoft 365 is coming to Quest Pro! It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. Let me quote the most interesting part of the article: Zuckerberg told me during that interview that Meta was looking to establish two lines of VR devices. “We

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JANUARY 10, 2022

So for today’s article, let me focus mainly on the non-CES-related news about AR and VR. New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. When will the “Metaverse is dead” articles come out?

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

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The Ghost Howls

MARCH 20, 2023

A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. While this is kind of a gimmick for now, it is interesting that Microsoft is still working on Mesh and integrating its services with VR-related features. Such great news!

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

MAY 30, 2023

But before, please read (and share around) my latest article which is about a crazy experiment I did with mixed reality and generative AI… I’m sure you will love it! Yes, Mark Gurman, exactly the guy who is giving us leaks and rumors about the Apple headset every week. Meta really wants to fight Apple on his own territory.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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The Ghost Howls

OCTOBER 1, 2024

I’ve already dedicated two detailed articles to it, so I won’t use many words to talk about it for the third time here… also because I guess you already know what happened there. I think Apple had better focus on a cheaper Vision headset , because that one may give real benefits to the Apple MR ecosystem.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. Yes, Apple is working on XR glasses. It’s believable.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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The Ghost Howls

MARCH 1, 2024

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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ARPost

SEPTEMBER 23, 2022

Articles have been written on every possible related aspect. Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. Microsoft (Nasdaq: MSFT) for AR Headsets.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

AUGUST 21, 2023

More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last. This seems good.

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The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), appeared first on The Ghost Howls.

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The Ghost Howls

JANUARY 11, 2022

I hope that this way, even if you lost the announcements from CES, you can catch up with all the most important ones by just reading a single article. If it were a prize for the weirdest XR gadget from CES, Mutalk (the one in the header image of this article) would win without any doubt. Qualcomm and Microsoft partnership.

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Tech Trends VR

JUNE 5, 2020

In this article, we will explore the fundamentals and scope of Spatial Computing and how The Infinite Retina by Irena Cronin and Robert Scoble provides an insightful look at the future of augmented reality and Spatial Computing. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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The Ghost Howls

MAY 9, 2019

Some days ago, I found an article on Futurism talking about a university in France able to create the “first smart contact lens” The article also talked about Augmented Reality and the interest of the DARPA for using this product. HoloLens 2 are already used by the military in the US (Image by Microsoft).

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The Ghost Howls

APRIL 12, 2024

In this article, I will explain to you where we are at, and what we have to change to make mixed reality truly useful. That was very cool… I still believe that Microsoft was years ahead of all its competitors and it threw them away with the bad management of the HoloLens project.

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The Ghost Howls

NOVEMBER 19, 2023

I’m finally back to writing articles after a long time. And since it’s Sunday and it’s a bright day outside of the window, I want to restart writing articles with something bright and funny … a satirical post about all the hype around technology that I’ve seen these months.

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