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The XR Week Peek (2024.09.10): Pico launched 4 Ultra in Europe and Asia, Vive is teasing a new headset, and more!

The Ghost Howls

Top news of the week (Image by Pico) Pico launches Pico 4 Ultra and Motion Tracker in Europe and Asia After the launch in China, Pico has launched its latest product, Pico 4 Ultra, also in Europe and Asia. We need companies to commit to this space like Meta and Apple are doing. appeared first on The Ghost Howls.

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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal

Road to VR

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

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Spatial Beats: Pico, Apple & SXSW

AR Insider

This week, Pico gets new funding, SXSW charges forward with online event, and new Apple AR rumors emerge. The company said that the money will be used for acquiring core technologies such as optics and increasing consumer awareness and demand for the products in Asia. Apple rumored to launch MR glasses in 2022 and AR glasses in 2025.

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Big XR News from Apple, XREAL, Meta, NVIDIA

XR Today - Mixed Reality tag

Vision Pro Lead Leaves Apple Apple is losing a key figure behind its Vision Pro development team. Dan Riccio, Apple’s now former Hardware Engineering Chief , is retiring after spearheading the development and release of the Apple Vision Pro. This marked Apple’s entry into the XR market earlier this year.

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Apple, China’s Luxshare Partner for AR Smart Glasses

XR Today - Augmented Reality tag

Apple Inc has reached out to Chinese manufacturing firm Luxshare to develop its upcoming augmented reality (AR) smart glasses, Nikkei Asia reported on Thursday. It also indicates a major achievement for Chinese suppliers as Apple previously supported Taiwanese firms. Luxshare is rising in the ranks of Chinese industry.

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XREAL AR Smart Glasses to Tackle Meta, Apple Vision Pro during 2024 Holiday Period

XR Today - Augmented Reality tag

The most recent expansion milestone sees XREAL securing new retail deals for its AR smart glasses product in global markets, including Europe, Asia, and the US. This significant retail expansion in the US, Europe, and Asia makes it easier than ever for new customers to experience the XREAL magic. Can XREAL take on Meta and Apple?

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