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The XR Week Peek (2024.09.10): Pico launched 4 Ultra in Europe and Asia, Vive is teasing a new headset, and more!

The Ghost Howls

Top news of the week (Image by Pico) Pico launches Pico 4 Ultra and Motion Tracker in Europe and Asia After the launch in China, Pico has launched its latest product, Pico 4 Ultra, also in Europe and Asia. Preorders are already open for £529 / €599, with the headset going on regular sale from September, 20th. This could be huge.

Asia 391
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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Report: HTC to Merge VR and Smartphone Divisions as President of Smartphones Resigns

Road to VR

Chialin Chang, HTC’s President of Smartphone and Connected Devices Business, has made his resignation official, reportedly bringing with it a melding of the company’s smartphone and VR divisions—a move that possibly points to the HTC putting greater focus on VR in the face of the company’s waning smartphone business.

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Top AR/VR Trends for 2022

ARPost

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. Meanwhile, a myriad of companies based in South-East Asia will flood the market with affordable headsets with average but satisfactory performances.

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The Next Frontier of XR Hardware

ARPost

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

Hardware 362
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The XR Week Peek (2025.04.08): Meta’s upcoming smartglasses may cost $1400, the worries for US tariffs, and more!

The Ghost Howls

Unless there is an Apple drawn on it, of course. All the American companies that are going to source components and/or have manufacturing facilities in Asia will see the BOM (basically, the cost of the components) increase , and most probably have to recoup these additional expenses by raising the final price to the customer.

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Google’s AR/VR Team Just Keeps Growing

Road to VR

Those two peak months were not long before the company announced in May the next major initiative of its Daydream VR program: standalone Daydream headsets soon to come from HTC and Lenovo. SEE ALSO Apple's Job Listings Seek 'VR File Format Engineer', 'VR Pipeline Engineer', & More.

AR 279