XR Today - Augmented Reality tag

NOVEMBER 4, 2024

According to a Reuters report this week, Walt Disney is doubling down on its dedication to emerging XR technologies by creating a new group to focus on developing AR and AI solutions. The creation of this group underscores our dedication to doing that. Disney is no stranger to XR. Did Disney Take the Next “Step” of VR Input?

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The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. To make their devices more versatile, many vendors are beginning to implement flexible options for mixed reality and augmented reality into VR headsets.

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. Apple’s tendency to operate outside of standards was discussed.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! We have two random rumors from this week.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

NOVEMBER 9, 2017

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Apple Vision Pro Helps to Train NVIDIA Robots This week, at CES 2025, NVIDIA took centre stage to showcase its latest innovations in emerging technology. In its official press releases regarding NVIDIA robotics updates, Apples Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey.

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VRScout

SEPTEMBER 12, 2017

Lately however the Netherlands-based corporation has been experimenting with immersive technology, from an official virtual reality kitchen experience , to a VR pancake cooking simulator for some strange reason. Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet.

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VRScout

FEBRUARY 7, 2023

As part of the reveal, the company has released an animated 3D model that you can view in your home via augmented reality (AR). You can also sample the experience without having to download any additional software using Apple’s App Clip feature. All you need is a smartphone device and some open space.

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The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

According to a leak revealed at the end of October 2024 , Samsung filed a patent with the United States Patent and Trademark Office, for a “system” that enables the grouping plurality of devices – suggesting a pair of AR specs could be on the horizon. Will they have augmented reality features or rely entirely on AI?

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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ARPost

JUNE 23, 2020

You’ve probably heard of augmented reality try-on experiences. Augmented reality try-on experiences are working on solving this problem. Users can experience the typical augmented reality try-on. They use your mobile camera or webcam to show what you would look like wearing a product before you buy it.

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ARPost

MAY 13, 2020

Visualizing what half-a-billion dollars looks like is difficult, and in order to better understand the immensity of campaign spending, Rose Digital deployed augmented reality. See Also: Shoe Unboxing in Augmented Reality: adidas Originals launched a Global AR Shoe Unboxing On Mobile Web To Debut the Deerupt Sneaker.

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VRScout

MARCH 26, 2020

A new report shows a customized HTC Vive Focus controller and “crosswalk bowling game” Back in 2018, rumors began circulating that Apple was in development of a hybrid VR/AR headset. Weird I guess HTC are assisting Apple with AR tech? Is that a customized HTC Vive Focus controller? Feature Image Credit: MacRumors.

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VRScout

SEPTEMBER 29, 2018

Turn everyday items into 3D models and share them instantly with friends using Apple Quick Look. Thanks to Apple’s recently announced AR Quick Look feature, friends are now able to easily place and share AR objects throughout the real world directly through their Safari web browser. 3D Scanner Pro is still in Early Access.

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The Ghost Howls

MARCH 13, 2023

The last days of AltspaceVR have seen many events happening in the platform where people said farewell not only to the platform, but also to the communities and the groups they were part of. Now all these groups of people do not have a house anymore: some of them will migrate to other social VR platforms (e.g.

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VRScout

DECEMBER 10, 2018

. “Children today are mastering the art of finding new moments and forms of play and LEGO Playgrounds will provide a ‘live’ opportunity to test and learn directly with them” said Tom Donaldson, Vice President of Creative Play Lab at the LEGO Group. Image Credit: The Lego Group.

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ARPost

SEPTEMBER 27, 2021

Inbar is the founder of AWE, but he’s also the founder of Super Ventures , an early-stage fund for augmented reality companies. Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more. How about a group of experts talking about what they know best?

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XR Today - Mixed Reality tag

FEBRUARY 7, 2025

The motions of 2025 continue to turn towards the year’s next big events, including the run-up to vendor-focused highlights from firms like Apple. This portfolio includes augmented reality smart glasses, virtual reality headsets, mixed reality devices, and metaverse services.

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Hypergrid Business

OCTOBER 20, 2023

However, the recent announcement of Apple’s Vision Pro last June is set to reinvigorate the marketplace. Rolf Illenberger “I and the entire industry was waiting for Apple for a decade,” said Rolf Illenberger, CEO of VRDirect, which provides company software solutions to build their own VR projects. Meta Quest 3. Image courtesy Meta.)

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ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. The First No-Headset Virtual Monitor 3.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

As CES 2024 spins its gears this week, immersive technology innovator Sightful announces the early rollout of Spacetop – an augmented reality laptop. Interested groups can now apply for the early access program to leverage the next-generation device.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025. Recently, Samsung’s dive into the XR headset market has been stealing headlines.

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ARPost

FEBRUARY 16, 2021

Journey for Civil Rights in Augmented Reality. VictoryXR’s Journey for Civil Rights in Augmented Reality is a mobile experience for Apple and Android devices. A school or group purchases the experience from Victory XR and receives posters depicting civil rights leaders.

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XR Today - Augmented Reality tag

NOVEMBER 30, 2022

Augmented reality (AR) is taking the world by storm, and here is a guide to how international firms are leveraging the technology. Out of all forms of extended reality (XR) available today, AR is debatably the most accessible. An Introduction to Augmented Reality. A Guide to Augmented Reality 101.

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XR Today - Augmented Reality tag

DECEMBER 29, 2022

Augmented Reality (AR) is everywhere. According to IBM, roughly 32 percent of shoppers in 2020 already used augmented reality in retail to enhance shopping experiences. Roughly 71 percent of shoppers in an Eclipse Group survey responded they would shop more with AR experiences. billion by 2028. It added that 3.4

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VRScout

AUGUST 6, 2019

Image Credit: The Lego Group. Newbury Haunted High / Image Credit: The Lego Group. The Shrimp Shack / Image Credit: The Lego Group. Image Credit: The Lego Group. Featured Image Credit: The Lego Group. Using a special app built by genius scientist J.B.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

ResearchAndMarkets’ recent “ Smart Augmented Reality Glasses—Global Strategic Business Report ” states that MR holographic displays, such as Apple’s Vision Pro, are expected to grow at a 58.4 per cent CAGR until 2030.

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VRScout

FEBRUARY 6, 2018

Intel has revealed a new augmented reality prototype called Vaunt. According to a report published by The Verge , Vaunt was created by Intel’s experimental New Devices Group. This is the same exact laser that was recently incorporated by Apple into its new iPhone X.

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