XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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Augmented Reality Apple Belgium Retail 111

ARPost

MARCH 23, 2022

The tokens’ use in augmented reality applications has yet to be realized but one of the companies planning to bring about this convergence is the AR game Izumi World. Augmented reality is very easy to adopt compared to virtual reality. We talked with CEO Grant Stanley to learn more about this vision.

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The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. These will come both by hardware providers and external companies (e.g.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Reddit is a great place for users to learn about the latest news and insights regarding specific hardware.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Reddit is a great place for users to learn about the latest news and insights regarding specific hardware.

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VRScout

MARCH 28, 2018

The AR animation walks you through each piece of hardware to use, and makes sure you have the parts facing the right direction before tightening those bolts. Before you jump on the Apple or Google App store looking for this app, AssembleAR is a proof of concept, so unfortunately the app isn’t available anywhere for now.

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The Ghost Howls

APRIL 1, 2021

Some days ago, all the community got excited because on the invitation to WWDC 2021, Apple has drawn an Animoji with some applications reflected on her glasses. Everyone started wondering if Apple could announce its AR glasses at WWDC or not. The post EXCLUSIVE: Apple AR glasses hands-on preview appeared first on The Ghost Howls.

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VRScout

JUNE 10, 2020

Apple looks to eliminate screens entirely according to a patent published by the USPTO. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. Why do this you ask?

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VRScout

APRIL 6, 2021

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030.

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VRScout

JANUARY 10, 2022

A source claims the company’s highly-anticipated mixed reality headset will prioritize shorter experiences. Last year rumors began circulating that Apple is in development of its own combination VR/AR headset. If true, Apple would be one of the few immersive technology companies uninterested in establishing its own virtual world.

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VRScout

MARCH 8, 2021

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

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ARPost

SEPTEMBER 23, 2022

The following subcategories are considered part of the metaverse: Virtual reality; Augmented reality; NFT; Crypto; Blockchain; Gaming platforms (this is far-fetched, but it is true that the whole 3D modeling part is based on the gaming industry, as well as much of the interaction programming). Let’s take a step back.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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VRScout

JUNE 26, 2023

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. Developers can also take their creativity to the next level with the new innovations recently introduced, such as Reality Composer Pro.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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Apple Augmented Reality AR Technology 424

VRScout

FEBRUARY 4, 2021

According to a new report by The Information , a source with immediate knowledge of Apple’s hardware claims that the companies highly-anticipated combination VR/AR device could launch as soon as next year alongside a suite of impressive features. Feature Image Credit: Apple.

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Eye Tracking Apple Hand tracking AR 487

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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XR Today - Virtual Reality

JANUARY 17, 2025

Although the company lacks a solid foundation in the XR market, its interest in AR, VR, and MR hardware has garnered attention from market observers. Second, its extensive Galaxy ecosystem provides a supporting infrastructure, even in the absence of a dedicated XR hardware solution. Several factors contribute to this interest.

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Road to VR

JUNE 5, 2023

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Apple Vision Pro’s input is based on optical hand tracking, eye-tracking, and voice input, and doesn’t feature controllers like headsets decidedly more dedicated to gaming.

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The Ghost Howls

DECEMBER 9, 2024

They are very useful if your purpose is to augment a specific physical object, but are still pretty cumbersome and sometimes pretty expensive. This is a video showing Augmented Reality with 2D markers in 2008 using a Nokia N95 phone. When I say that markers are an old technology, I really mean it!

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VRScout

SEPTEMBER 12, 2018

Science-based basketball training and oldschool Galaga with a multiplayer twist heads to iOS via Apple’s advanced augmented reality platform. Apple’s 2018 keynote event has officially come to a close and it appears as though iOS fans have much to look forward to over the coming months. Image Credit: Apple.

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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XR Today - Augmented Reality tag

FEBRUARY 10, 2025

This week, a curious hire opportunity appeared over at Samsung, just in time for its concurrent augmented reality/mixed reality headset push. Moreover, OpenAI hired ex-Apple iPhone leader Jony Ive in 2022 to design an emerging hardware product that boosts the firms AI platform.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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Augmented Reality Trends Immersion AR 245

Road to VR

SEPTEMBER 30, 2024

Despite Vision Pro’s $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S , Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. Heat management, whether it would be tethered or wireless, and what devices it could support are all up for speculation.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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XR Today - Virtual Reality

JANUARY 15, 2025

VR Hardware Advancements For years now, major VR vendors have been fine-tuning and improving their headsets, focusing on making VR innovations for enterprises. Apple demonstrated how problematic a limited app market could be when it initially launched the Vision Pro, and other vendors are now taking steps to avoid the same problem.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. Available early next year, this high-end mixed reality headset promises a variety of game-changing features designed to revolutionize the way we work, play, and connect with others. EyeSight, Environments, and eye-tracking, oh my!

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ARPost

JULY 4, 2023

Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry. See Also: Is Apple Vision Pro Ready for Mainstream Use?

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

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AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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XR Today - Augmented Reality tag

NOVEMBER 7, 2024

As 2024 wraps up, the leading XR device vendors, such as Meta, HTC VIVE, XREAL, Apple, and others, are attempting to lead the marketplace into the holiday period, with early AR smart glasses and emerging MR headsets reaching more consumers and, therefore, businesses.

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