Road to VR

JANUARY 16, 2020

patents done by Fairview Research reveals that Facebook has made a significant surge in its year-over-year ranking for patents granted in 2019, something partly owed to its increased number of patents surrounding augmented reality. Depth mapping with a head mounted display using stereo cameras and structured light.

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XR Today - Augmented Reality tag

DECEMBER 4, 2024

Samsung is reportedly planning to unveil some new augmented reality smart glasses in early 2025. That is according to the Korean news publication Yonhap News Agency, which believes the AR glasses will be showcased alongside its Samsung Galaxy S25 launch event Galaxy Unpacked.

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VRScout

FEBRUARY 11, 2020

From holograms to virtual and augmented reality, it’s the way that we consume these mediums that enable it to proliferate on scale. In the consumer context, the HMDs (head-mounted displays) we have today are already outdated. For context, the [Sundance] film festival had over 120,000 attendees….It’s

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Slashgear

FEBRUARY 9, 2018

Apple has cooked up a new head-mounted display design that could dramatically shrink the size of a virtual reality or augmented reality headset, a newly-published patent application reveals.

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XR Today - Augmented Reality tag

MAY 18, 2023

Augmented Reality has officially gone mainstream. The Size of the Augmented Reality Market Various reports show the size of the AR market is growing, and at a pretty incredible rate too. In fact, head-mounted displays and smart glasses accounted for around 70.7% between 2023 and 2026.

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XR Today - Mixed Reality tag

JUNE 24, 2022

Apple’s long-awaited mixed reality (MR) headset may “likely release in January 2023,” veteran analyst Ming-Chi Kuo said in a note as quoted by tech media 9 to 5 Mac. He called Apple “a game-changer for the headset industry.”. He called Apple “a game-changer for the headset industry.”.

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VRScout

APRIL 18, 2019

Virtual reality patents protect virtual reality (VR), an artificial simulation of the real world that has been designed by computer programs. Augmented reality (AR) patents protect technological elements and pieces of data such as video, sound, and mapping technologies that enhance the real-world experience.

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XR Today - Augmented Reality tag

DECEMBER 6, 2024

Samsung to Reveal AR Glasses Prototype According to the Korean news publication Yonhap News Agency, Samsung is planning to unveil new augmented reality smart glasses in early 2025. This technology allows users to access contextual augmented reality information and visualizations seamlessly.

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ARPost

MAY 26, 2020

The tetherless XR streaming experience is available for both head-mounted displays and Android phones that support Google ARCore. As for iOS devices, there is no information, at the moment, whether the SDK will be expanded to include Apple smartphones and tablets. Compatible End Devices for NVIDIA CloudXR.

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VRScout

MAY 7, 2017

Augmented Reality. This year, the star of the show was Augmented Reality. This is why Facebook announced their intention to make the camera “the first augmented reality platform.” Zuck is doing the same thing with Augmented Reality. Impact on Consumers.

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XR Today - Virtual Reality

OCTOBER 26, 2023

The Hammersmith, London-based company has also partnered with some of the world’s biggest tech and media firms, including Apple, National Geographic, Google, Sony, Meta Platforms, Sky, IMAX, Intel, and many others.

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XR Today - Mixed Reality tag

JANUARY 9, 2023

Apple will likely announce its anticipated mixed reality (MR) device in the spring of this year, ahead of the Worldwide Developers Conference (WWDC) in June, reports show. Power On: Apple is planning to debut the Reality Pro mixed-reality headset this spring, ahead of WWDC, and ship it later in the year.

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Road to VR

MARCH 2, 2017

According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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ARPost

SEPTEMBER 1, 2021

Similarly, Lenovo Head of AR/VR Development Nathan Pettyjohn said in an online event four months after the release of the A3 at CES that the headset has received “more interest than we ever anticipated” and that “longterm,” they intended to work with more software content providers to increase the versatility of the headset.

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XR Today - Virtual Reality

JANUARY 16, 2024

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.

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XR Today - Mixed Reality tag

OCTOBER 26, 2023

The news comes after several patents showed Microsoft filed patents for hot-swappable batteries for an upcoming AR smart glasses device, indicating a drive to revitalise its rumoured AR head-mounted displays (HMD). An Apple-Microsoft-Meta micro-OLED Melee?

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper). OS-based (e.g. web-based (e.g.

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ARVR

JULY 9, 2020

A brief summary (Part 1) What is Augmented Reality? What are some of Augmented Reality problems and challenges? Augmented Reality?—?Definition, Augmented Reality = real object marker + virtual object by fernanda rodríguez. Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. From the episode: “Because augmented reality smart glasses represent the next transformational shift in personal computing.

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XR Today - Mixed Reality tag

FEBRUARY 14, 2025

Now, Anduril is set to take over the development and production of a mixed-reality device, building on Microsofts previous work with the HoloLens-powered IVAS. Samsung Eyes XR Director Hire This week, an interesting job opportunity surfaced at Samsung, coinciding with its push into augmented reality and mixed reality headsets.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

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AllThingsVR

JULY 6, 2016

Apple Granted Patent for High Field of View AR Display Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day. Read more here.

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XR Today - Augmented Reality tag

OCTOBER 16, 2023

In September, Shopify, one of the world’s largest eCommerce platforms, unveiled its latest integration—Apple’s iOS 17 Object Capture—for creating augmented reality (AR) 3D digital assets on-the-fly. Images from Shopify’s Apple iOS-based AR object-capturing application.

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With it, the company could use its digital crown feature to display notifications and images, listen to music, and others.

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XR Today - Mixed Reality tag

JUNE 6, 2023

ARuVR , an award-winning supplier of virtual and augmented reality training solutions, and Apple, a major innovator in the computing space, have both reached new heights with its cutting-edge immersive technologies. Enter the Apple Vision Pro: The Game-Changing Headset?

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XR Today - Augmented Reality tag

OCTOBER 11, 2023

Microsoft has recently been awarded a patent to install hot-swappable battery functionality into a future pair of augmented reality (AR) smart glasses, reports revealed. Firms such as Apple, Meta Platforms, Rokid Air, Xiaomi, and Brilliant Labs have released versions of their smart glass products.

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EON Reality

JUNE 22, 2023

IRVINE, CA, June 22, 2023 – EON Reality Inc., a world leader in the fields of augmented reality (AR) and virtual reality (VR) for industry and education, is excited to reveal that it is in discussions with Apple Inc. EON Reality’s global network now comprises more than 1.8

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. That’s by design.

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Road to VR

FEBRUARY 2, 2017

While Apple has certainly changed in the years since Job’s passing, the company has undoubtedly continued to aggressively pursue patents, sometimes racking up hundreds of filings in a single month with inventions spanning everything from touch-sensitive smartwatch bands to 3D environmental mapping. Samsung, Apple v.

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Robert Scoble

FEBRUARY 17, 2022

Apple later bought his company. It got me interested in augmented reality and its uses to make people’s lives more fun and more interesting. Snapchat has, in the past few years, finally brought that tech to consumers with its augmented reality lenses. He was showing me monsters on the sides of buildings.

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GizModo VR

MARCH 19, 2021

There’s no lack of speculation around Apple’s rumored AR headset, but the latest is the most sci-fi of them all. According to reliable Apple analyst Ming-chi Kuo, it’s possible the headset will eschew handheld controllers in favor of eye tracking and iris recognition. Read more.

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The Ghost Howls

OCTOBER 22, 2021

Lightfields are usually generated this way: the virtual elements get rendered in a special way to a display, and then an array of microlenses transforms the pixels in directional rays (Image by CREAL). CREAL has innovated the lightfield technology trying to make it more efficient for head-mounted displays.

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XR Today - Augmented Reality tag

FEBRUARY 29, 2024

The XR-focused lens allows users to access features such as XR, health monitoring, and content surfing – with the firm noting how future operators can access immersive visuals previously only achievable by large-scale XR head-mounted displays. The Next Step in XR Contact Lens The prototypes may be coming at the perfect time.

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GizModo VR

JUNE 24, 2022

Apple’s mixed reality headset will “likely be announced” in January 2023, according to reliable analyst Ming-Chi Kuo. In a state of the VR industry blog posted to Medium , Kuo predicts that Apple’s entry into the space will be a catalyst for the growth of virtual and augmented reality, and dubs the company a… Read more.

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XR Today - Mixed Reality tag

NOVEMBER 24, 2023

Apple to Release Vision Pro in March According to Bloomberg’s senior tech analyst Mark Gurman , Apple plans to introduce its Vision Pro MR headset in March 2022, despite previous plans to launch the head-mounted display (HMD) in January. The event takes place in Rotterdam from November 28th to December 1st.

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