Apple Augmented Reality Las Vegas Tools 
XR Today - Mixed Reality tag
JUNE 5, 2023
Digital workflow streaming platform Alteon announced on Monday it had opened support for virtual and augmented reality (VR/AR) creative projects. Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats.
The Ghost Howls
MAY 14, 2023
I guess this line has been added to the keynote speech because Apple is going to announce its device very soon at WWDC (at least according to the rumors), and Google wanted to show that it’s part of the game, too. It lets you create geolocation-based augmented reality content by positioning it directly into a 3D version of Google Maps.
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Robert Scoble
MAY 15, 2021
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new set of tools for developers to build all of this.
XR Today - Augmented Reality tag
JANUARY 10, 2024
This week at the Consumer Electronics Show (CES) 2024 in Las Vegas, AR smart glasses vendor XREAL showcased its new Air 2 Ultra product and its recent success stories within the XR device marketplace. Additionally, as XREAL products require tethering to an external computing device to operate, the firm also supports Apple devices here.
The Ghost Howls
JANUARY 10, 2022
And subscribe to my newsletter to not miss my upcoming CES roundup, which will contain all the news I’ve read about XR from Las Vegas! New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Image by CTA).
The Ghost Howls
JANUARY 11, 2022
This hilarious tweet thread by Nima Zeighami shows you all the worst uses that have been of the M-word on the Las Vegas showroom. Further, the announcement reveals plans to integrate Microsoft Mesh—the company’s multi-user XR foundation—with Qualcomm’s Snapdragon Spaces XR development tools. Road To VR. Further references.
XR for Business Podcast
SEPTEMBER 2, 2019
And what’s really great about it, is that being focused on fashion and beauty gives me a really specific lens, through which I can view technological innovations like augmented reality and virtual reality. And I had decided on those themes in advance. Amanda: Yeah. So, of course, we’ve seen a lot of gimmicks, right?
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