XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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Next Reality AR

SEPTEMBER 19, 2018

Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.

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Upload VR

MAY 22, 2023

Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. That IP could include some of the company's augmented reality (AR) waveguide patents. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300.

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Road to VR

MAY 15, 2023

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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Next Reality AR

AUGUST 23, 2018

One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device.

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The Ghost Howls

NOVEMBER 6, 2018

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” The three component of the Magic Leap One. I was amazed.

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EON Reality

JULY 17, 2024

What Software is Used to Create Augmented Reality? In the rapidly evolving field of technology, Augmented Reality (AR) has carved a niche for itself, enhancing user experiences by overlaying digital information in the real world. Let’s delve into the tools that make AR magic happen.

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Next Reality AR

AUGUST 13, 2018

I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. But I never bought that hype.

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Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. mm, Width: 48 mm, Height: 161.5

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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The Ghost Howls

NOVEMBER 17, 2019

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

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Road to VR

SEPTEMBER 27, 2023

We’ve seen some similar stuff from Magic Leap before it pivoted to enterprise, and Apple is sure to push many of the same augmented reality widgets with the launch of Apple Vision Pro.

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ARVR

JUNE 29, 2020

A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S. Source: [link] When it debuted in 2013 the Google Glass was the first of its kind.

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Road to VR

MARCH 29, 2018

Ubiquity6 , an augmented reality startup only a few months out of stealth, today announced a $10.5M The post Augmented Reality Startup Ubiquity6 Emerges from Stealth With $10.5M Ubiquity6 exited stealth in September 2017, although at the time didn’t detail the extent of the Series A.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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Next Reality AR

APRIL 24, 2019

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise. Don't Miss: In a Major Hit to Apple, Rovio to Launch Angry Birds in AR for Magic Leap Next Reality recently had the opportunity to hit the.

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RealVision VR

SEPTEMBER 13, 2020

Augmented Reality’s time has come. Augmented Reality is finally coming-of-age. While everyone counted on Magic Leap to bring AR eye-wear to the masses, what Magic Leap did in-fact was lend a stigma to Augmented Reality with unfulfilled promises.

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ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. It is much easier to implement for shops, conferences, and expos than virtual reality (VR). Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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XR Today - Augmented Reality tag

APRIL 26, 2024

Trace has come out of stealth following its successful pre-seed funding round in which it raised two million dollars to support its location-based augmented reality (AR) creation platform. We’ve invested early because we believe they’re poised to make waves in the augmented reality and spatial computing industry.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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Robert Scoble

MAY 31, 2022

Unfortunately it has taken a lot longer to get augmented reality glasses to consumers than I expected. Unless I was working at Meta or Apple or Snap. This is why Magic Leap has a new shot at life that I also didn’t see, due to its cord and lack of consumer experiences. A lot longer. Boy, was I wrong.

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VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” ” “ XR Casino has first mover’s advantage in providing XR SaaS solutions to online, traditional casinos and sports betting companies.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

” ARway Collaborates with Apple ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here!

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