VRScout

JUNE 18, 2017

Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. Microsoft CEO Satya Nadella.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. It’s not the perfect choice now.”.

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XR Today - Virtual Reality

AUGUST 2, 2024

” First Look at Microsoft Co-pilot AR Smart Glasses? According to a report by Windows Latest, Microsoft has recently filed a patent request that offers a potential first look at a pair of augmented reality smart glasses.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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XR Today - Augmented Reality tag

JULY 29, 2024

As reported by Windows Latest , Microsoft recently filed a patent request showing a potential first look at a pair of augmented reality smart glasses. Notably, the recent Microsoft patents highlight how the firm has worked on the upcoming potential product since at least 2023 – based on patent-filling information.

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ARVR

SEPTEMBER 22, 2022

Due to these variables, the augmented reality market is set to reach a value of $502 billion by 2027, growing at a CAGR of 62.7%, according to Research and Markets. If you’re planning to become part of these percentages with your augmented reality project, you should know about all the nuances of AR app development.

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ARPost

MARCH 12, 2021

The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies.

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ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

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XR Today - Mixed Reality tag

AUGUST 8, 2024

This week, Korean news outlets reported that Microsoft is attempting to purchase OLED display panels for an unreleased MR headset/device. Interestingly, Microsoft is ordering the OLED panels from Samsung Display, a sub-division of Samsung, which aims to debut its own XR headset later this year or early next.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). OS-based (e.g.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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XR Today - Augmented Reality tag

MAY 18, 2023

Augmented Reality has officially gone mainstream. The Size of the Augmented Reality Market Various reports show the size of the AR market is growing, and at a pretty incredible rate too. According to Grandview Research , in 2021, the value of the AR market was around $25.33 between 2023 and 2026.

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Road to VR

SEPTEMBER 29, 2017

With the hype surrounding Apple and Google’s (admittedly very cool) AR tracking tech now in the hands of tens of millions of developers and users, you might be tempted to think that immersive augmented reality experiences—delivering the promise of wild AR concept videos we’ve seen over the last decade—are just around the corner.

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metamandrill

AUGUST 1, 2023

Augmented reality quiz time! You've no doubt been hearing a lot about augmented reality. Companies like Apple, Google, and Microsoft have created amazing AR tech. Read on to brush up on augmented reality, then brace yourself to challenge the [.] And they have even more to come.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Since there is no HoloLens 3 in the works, this marks the end of this product that pioneered mixed reality glasses.

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ARVR

DECEMBER 21, 2020

The future of AR is here and it's growing quickly Virtual reality may still get bigger headlines and maintain a stronger hold on the imagination but augmented reality is actually proving to be a much more practical and realistic means of presenting the digital world. Optimizing 3D models for Augmented Reality 3.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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XR Today - Augmented Reality tag

JULY 8, 2024

Microsoft is squarely at the forefront of the immersive technology race. Along with Lenovo, Apple, Pico, Meta, and XREAL, Microsoft has become a top player in the market. Microsoft is notably receptive towards XR application flexilibty and acecssiblity, with the new OpenXR coding feature in Windows Holographic version 1.1.

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The Ghost Howls

JUNE 10, 2024

F inally, I have been able to put my hands on an Apple Vision Pro. Apple is one of the tech companies that cares the most about design and beauty and the Vision Pro reflects this. This elevates the Apple Vision Pro above many cheap AR headsets that have rather imprecise tracking when the user is moving.

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The Ghost Howls

OCTOBER 14, 2024

More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display. This means that every laptop will be able to do what the special Spacetop G1 was promising.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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XR Today - Augmented Reality tag

OCTOBER 11, 2023

Microsoft has recently been awarded a patent to install hot-swappable battery functionality into a future pair of augmented reality (AR) smart glasses, reports revealed. A screenshot of Microsoft’s patented AR smart glasses design.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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The Ghost Howls

OCTOBER 17, 2022

Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.

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VRScout

SEPTEMBER 7, 2016

Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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XR Today - Augmented Reality tag

APRIL 18, 2024

Microsoft highlights how companies can benefit from Team’s enterprise-ready and proven end-to-end encryption, data loss prevention, and compliance certifications when leveraging the AR service. Microsoft is planning for device-wide general availability in 2024.

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XR Today - Mixed Reality tag

OCTOBER 26, 2023

Microsoft has reportedly filed a new patent to develop a microLED display solution to enhance virtual, augmented, and mixed reality (VR/AR/MR) experiences. An Apple-Microsoft-Meta micro-OLED Melee? News of the patent comes amid a battle among the world’s top mixed reality headset manufacturers.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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XR Today - Augmented Reality tag

APRIL 14, 2023

Pico and Microsoft rolled out new headset innovations to supply enterprise and military-grade immersive solutions. from Microsoft highlight the immersive industries continued influence as serious enterprise solutions. Meanwhile, headset enthusiasts are awaiting Apple’s debut in the headset market. IVAS version 1.2

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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GizModo VR

JUNE 22, 2022

Meta, Microsoft, Nvidia, Sony, and other tech giants have formed a group designed to ensure interoperability in the metaverse. Notably absent from this list of heavyweights is Apple, a company heavily rumored to be working on its own mixed reality products. Read more.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. This ties to Microsoft’s DNA, as enterprise productivity has been its core business for 30 years. But it’s not alone.

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future. Apple is a tough nut to crack when it comes to future projects. Tagged with: apple , ar , industry news , patent. Every company except one.

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