The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

Unity 481

Unity Apple Eye Tracking Simulation 481

Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

Magic Leap 331

Magic Leap Apple Microsoft Google 331

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

Microsoft 521

Microsoft Hardware HTC Conference 521

ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Augmented Reality (AR)  — It overlays digital content in the real world. Pokemon Go is the best example for an augmented reality game.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

Microsoft 357

Microsoft Survey Apple AR 357

Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

Apple 278

Apple AR Magic Leap Motion Capture 278

The Ghost Howls

OCTOBER 17, 2022

Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.

Apple 428

Apple Microsoft Hand tracking Ukraine 428

The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

Apple 433

Apple New Zealand AR Data 433

VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

AR 519

AR Magic Leap Microsoft HTC 519

ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

Apple 370

Apple Conference Long Beach Industry 370

The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

Machine Learning 497

Machine Learning Sony Augmented Reality Microsoft 497

ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

Augmented Reality 246

Augmented Reality Unity AR Google 246

The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

Magic Leap 442

Magic Leap Apple Unity Machine Learning 442

ARPost

MARCH 12, 2021

The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies.

Augmented Reality 195

Augmented Reality Virtual Reality AR Technology 195

ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. As proven by various companies, augmented reality is an excellent medium for displaying instructions, offering expert support, and reinforcing safety rules. And for good reason.

Trends 396

Trends AR Augmented Reality Magic Leap 396

The Ghost Howls

JUNE 10, 2024

F inally, I have been able to put my hands on an Apple Vision Pro. Apple is one of the tech companies that cares the most about design and beauty and the Vision Pro reflects this. This elevates the Apple Vision Pro above many cheap AR headsets that have rather imprecise tracking when the user is moving.

Apple 396

Apple Eye Tracking Immersion Virtual Reality 396

The Ghost Howls

AUGUST 21, 2020

Today I host a guest post by Ryan, Senior Writer at AR/VR Tips , an online company that showcases the latest augmented reality apps and virtual reality products. With the power to bring digital information to you in real time, augmented reality is showing great potential. HoloLens 2 AR glasses (Image by Microsoft).

Examples 454

Examples AR Augmented Reality Data 454

Tech Trends VR

JUNE 5, 2020

You will be able to talk to new virtual beings who will know more about your world than any single human does and you will literally talk to and touch the computing that will be all around you, either within complete virtual environments or within new forms of augmented reality. But for now, that’s five to 20 years further out.

Augmented Reality 364

Augmented Reality Retail Healthcare Technology 364

Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Around 300 people are purportedly working on Project Iris, however Google plans to expand by “hundreds more.”

Google 363

Google AR Holography Magic Leap 363

The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

Apple 346

Apple Zeiss Saudi Arabia Latency 346

The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

Apple 360

Apple Gaming Hand tracking Leap Motion 360

Tech Trends VR

FEBRUARY 27, 2019

This app helps you make up your mind with ultra-realistic Augmented Reality menus. The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. Our view numbers went from 20K to 1MM in a week.

Augmented Reality 335

Augmented Reality Retail Trends AR 335

The Ghost Howls

OCTOBER 14, 2024

More info Apple’s cheaper headset may cost $2000 According to the usual Marc Gurma n, Apple is working on a cheaper version of the Vision Pro, which may use cheaper materials, feature an A-series chipset, and ditch away the EyeSight display. This means that every laptop will be able to do what the special Spacetop G1 was promising.

Apple 372

Apple Unreal AR Unity 372

ARPost

SEPTEMBER 23, 2022

The following subcategories are considered part of the metaverse: Virtual reality; Augmented reality; NFT; Crypto; Blockchain; Gaming platforms (this is far-fetched, but it is true that the whole 3D modeling part is based on the gaming industry, as well as much of the interaction programming). Let’s take a step back.

Hardware 376

Hardware Retail Augmented Reality Virtual Reality 376

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 341

AR Apple Microsoft Ukraine 341

The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. According to the usual analysts, this means that the name of the upcoming headset will be Apple Reality.

Apple 398

Apple Haptic Ukraine Oculus 398

Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 245

Apple Hand tracking AR Virtual Reality 245

The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news.

Apple 368

Apple Ukraine Virtual Reality Hand tracking 368

The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

Apple 305

Apple Magic Leap Gaming AR 305

The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), Image by Ray-Ban).

AR 296

AR Apple Oculus Augmented Reality 296

Road to VR

FEBRUARY 23, 2018

Let’s face it, when augmented reality headsets and glasses become commonplace, the world is going to get weird in a lot of unexpected ways. In the meantime, we can get a little sneak peek into that weirdness yet to come with Abhishek Singh’s latest ARKit project that recreated the iconic scene from The Ring (2002).

Augmented Reality 274

Augmented Reality AR Apple Microsoft 274

ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Future Developments for AR Glasses.

AR 414

AR Augmented Reality Trends Healthcare 414

VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

Samsung 454

Samsung AR Apple California 454

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google.

Augmented Reality 413

Augmented Reality Virtual Reality Apple Tools 413

XR Today - Virtual Reality

AUGUST 2, 2024

” First Look at Microsoft Co-pilot AR Smart Glasses? According to a report by Windows Latest, Microsoft has recently filed a patent request that offers a potential first look at a pair of augmented reality smart glasses.

Microsoft 184

Microsoft Hardware Training Wearables 184

The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

Apple 349

Apple Ukraine Eye Tracking Groups 349