The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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Road to VR

SEPTEMBER 29, 2017

With the hype surrounding Apple and Google’s (admittedly very cool) AR tracking tech now in the hands of tens of millions of developers and users, you might be tempted to think that immersive augmented reality experiences—delivering the promise of wild AR concept videos we’ve seen over the last decade—are just around the corner.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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The Ghost Howls

OCTOBER 17, 2022

Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! We have two random rumors from this week.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

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ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

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XR Today - Virtual Reality

AUGUST 2, 2024

” First Look at Microsoft Co-pilot AR Smart Glasses? According to a report by Windows Latest, Microsoft has recently filed a patent request that offers a potential first look at a pair of augmented reality smart glasses.

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ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. As proven by various companies, augmented reality is an excellent medium for displaying instructions, offering expert support, and reinforcing safety rules. And for good reason.

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Tech Trends VR

JUNE 5, 2020

You will be able to talk to new virtual beings who will know more about your world than any single human does and you will literally talk to and touch the computing that will be all around you, either within complete virtual environments or within new forms of augmented reality. But for now, that’s five to 20 years further out.

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The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), Image by Ray-Ban).

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The Ghost Howls

AUGUST 21, 2020

Today I host a guest post by Ryan, Senior Writer at AR/VR Tips , an online company that showcases the latest augmented reality apps and virtual reality products. With the power to bring digital information to you in real time, augmented reality is showing great potential. HoloLens 2 AR glasses (Image by Microsoft).

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Around 300 people are purportedly working on Project Iris, however Google plans to expand by “hundreds more.”

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The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google.

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Tech Trends VR

FEBRUARY 27, 2019

This app helps you make up your mind with ultra-realistic Augmented Reality menus. The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. Our view numbers went from 20K to 1MM in a week.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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ARPost

SEPTEMBER 23, 2022

The following subcategories are considered part of the metaverse: Virtual reality; Augmented reality; NFT; Crypto; Blockchain; Gaming platforms (this is far-fetched, but it is true that the whole 3D modeling part is based on the gaming industry, as well as much of the interaction programming). Let’s take a step back.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

APRIL 1, 2025

Thanks to Artificial Intelligence, the small team at Megalolo, who seemed not to have much experience, has been able to vibe code both the hardware and the software of Decagear and so be ready to launch the headset on the market and compete with the likes of Apple and Meta. Or in 2027. Or maybe 2029 or 2030. Mark the dates on your calendars!

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

NOVEMBER 26, 2024

More info Quest 3 will pair with Windows 11 PCs next month Meta and Microsoft announced that the automatic pairing of Quest 3 headsets with Windows 11 PCs is coming in preview access in December. Microsoft and Asobo have launched the new version of Microsoft Flight Simulator and it is a blast.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Future Developments for AR Glasses.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

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Road to VR

JULY 18, 2017

Using cards to spawn creatures, the game’s developers say Echelon builds on gameplay mechanics as seen in many traditional physical board games but “augments” them with mixed reality creatures and game pieces, enabling the players to experience an immersive augmented reality gaming experience.

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ARVR

SEPTEMBER 22, 2022

Due to these variables, the augmented reality market is set to reach a value of $502 billion by 2027, growing at a CAGR of 62.7%, according to Research and Markets. If you’re planning to become part of these percentages with your augmented reality project, you should know about all the nuances of AR app development.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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VRScout

FEBRUARY 16, 2019

They optimize the content for augmented reality, then manage and distribute it agnostically to all AR-supported platforms for their clients, which now include Dominos, Grubhub, Subway and Dunkin. You can even preview what your wedding cake would look like at Magnolia bakery. Our view numbers went from 20K to 1MM in a week.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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