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Big XR News from Snap, Meta, HTC VIVE, Apple Vision Pro

XR Today - Virtual Reality

Other companies such as Apple, Samsung, LG, and Sony also invest in XR technology. The latest Spectacles are see-through, standalone augmented reality glasses that can use Lenses to experience the physical world with a digital overlay. Snap Launches Fifth-Generation Spectacles and Snap OS Snap Inc.

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Audi AR App Brings Advertising Into Your Living Room

VRScout

” But who needs imagination when we have augmented reality? The Quattro Coaster app was created by Audi Norway in conjunction with Norwegian creative agency POL Oslo. Then, we sync and position the augmented content on the screen. What’s interesting is that the car remains in the room even after the ad has ended.

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Meta Enters “Multi-Generational” AR Smart Glasses Contract, ahead of Connect ‘24

XR Today - Augmented Reality tag

The firm is experiencing sales success with its current iterations of the Ray-Ban Stories product, currently distributing the device in the US, CA, UK, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Spain, and Sweden. I think the AR announcement will be very groundbreaking.

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The VRScout Report – Altspace Shuts Down & Disney Resorts Get The Void

VRScout

The Venture Reality fund, makers of fantastic industry infographics and who just released their Q2 Augmented Reality landscape, share their findings on the VR sector’s investment activity in Europe. STRONG SALES BOOSTS APPLE STOCK PRIMES US FOR THE RELEASE OF ARKIT. …and just a few more.