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LA Rams Get Their Own Stadium-Sized AR Experience

VRScout

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California.

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Foursquare Enters the Audio AR Game

AR Insider

T he augmented reality subsector known as audio AR has a new player: Foursquare. And tech giants like Apple are highly motivated to push the hardware. It’s more of an “open-ended, audio-first, augmented reality experience triggered by whatever path you chose to travel as you go about your day”.

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The XR Week Peek (2021.01.04): New Year’s Eve parties go virtual, Tundra to offer a Vive Tracker competitor, and more!

The Ghost Howls

Talking about a purely digital event, the digital CGI show around the Space Needle in Seattle was surely beautiful. It was a long animation that augmented the building with colored 3D elements and beautiful shapes. A reality check on AR in 2020. Tom Emrich is one of the biggest personalities in the augmented reality ecosystem.

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How Much is Facebook Investing in Spatial Computing?

AR Insider

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. From the episode: “Because augmented reality smart glasses represent the next transformational shift in personal computing. billion, annualized at $4.4

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The Shape of XR to Come: Recognising XR Success at Industry-Focused Events

XR Today - Mixed Reality tag

While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. 2024 was another busy year for XR.

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This ARKit App Uses Virtual Footsteps To Show You How To Dance

UploadVR Between Realities podcast

This new app built on Apple’s ARKit debuts a brilliant new way to teach people to dance. Dance Reality, as the app is called, was concieved by two Seattle-based salsa dancers following the debut of Apple’s new augmented reality platform earlier this year. All you’ll need is an iPhone.

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Tesla’s data advantage. Can Apple, or others, keep up?

Robert Scoble

I spend hours out front every week cataloging what goes past (I have the new over-the-ears headphones from Apple and usually use them outside while walking around talking to dozens of people all over the world building the future –they absolutely rock, by the way). So, could Apple “beat” Tesla? More on that in a bit.

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