XR Today - Augmented Reality tag

DECEMBER 5, 2024

For example, XREAL is directly targeting the Apple Vision Pro by stating that its spatial display has a superior latency compared to Apple’s device while also claiming a lighter form factor and design. Xu said: Our world-leading low latency produces a super stable spatial display that’s surprising everyone who sees it.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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ARPost

JULY 18, 2023

See Also: The Intersections of Artificial Intelligence and Extended Reality Bracing for Web 4.0 To make that happen, the report outlines four “Key Strategy Pillars”: Empowering people and reinforcing skills to foster awareness, access to trustworthy information, and building a talent pool of virtual world specialists.

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XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. This presents a significant opportunity for Samsung.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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The Ghost Howls

DECEMBER 16, 2024

As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. Developers can already access a preview of the development environment for native, Unity, WebXR. The chipset is the Qualcomm Snapdragon XR2+ Gen2.

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Road to VR

JANUARY 16, 2020

patents done by Fairview Research reveals that Facebook has made a significant surge in its year-over-year ranking for patents granted in 2019, something partly owed to its increased number of patents surrounding augmented reality. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. An analysis of U.S.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Shopify’s internal prototype shows the power of diminished reality. Other relevant news. Image from the web).

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Tech Trends VR

JUNE 5, 2020

You will be able to talk to new virtual beings who will know more about your world than any single human does and you will literally talk to and touch the computing that will be all around you, either within complete virtual environments or within new forms of augmented reality. But for now, that’s five to 20 years further out.

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The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!), Image by Ray-Ban).

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AR Insider

APRIL 27, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Strategy Analytics reports 20 percent smartwatch growth, reaching 13.7 million units in Q1 2020.

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VRScout

NOVEMBER 17, 2022

Nreal, a leading provider of consumer-ready augmented reality (AR) glasses, has announced that the chic-looking Nreal Air glasses now support major video games consoles such as the Xbox Series X/S, PS5, and Steam Deck thanks to a new firmware update. Nreal announces three big updates for its Nreal Air AR hardware.

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AR Insider

FEBRUARY 14, 2020

Its strategies and best practices were recently unpacked on more granular levels in an ARtillery Intelligence report. So I think you’re starting to see some of these use cases for augmented reality evolve beyond just creativity, fun and entertainment.” ” The Business Side.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Road to VR

SEPTEMBER 21, 2017

Apple’s newest iteration of the iOS mobile operating system is here, and with it comes the ability to turn your iOS 11 compatible device into an honest-to-goodness augmented reality viewer. The post 8 Cool AR Apps to Try Now That Apple iOS 11 is Here appeared first on Road to VR. Download here (free). The Machines.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Will they have augmented reality features or rely entirely on AI? So, will these glasses be true augmented reality wearables? However, that doesn’t necessarily mean that Samsung won’t include augmented reality in its specs. The patent leak from October directly references augmented reality technology.

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ARPost

MAY 13, 2020

Visualizing what half-a-billion dollars looks like is difficult, and in order to better understand the immensity of campaign spending, Rose Digital deployed augmented reality. See Also: Shoe Unboxing in Augmented Reality: adidas Originals launched a Global AR Shoe Unboxing On Mobile Web To Debut the Deerupt Sneaker.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S.,

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ARPost

JULY 10, 2020

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick.

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UploadVR Between Realities podcast

JUNE 16, 2017

In nascent markets where competition is under-developed, it’s easy to mistake modest sales growth for good strategy. For a prime example of an imminent disruption long in the making, let’s take a look at the current state of augmented reality glasses. Right strategy, wrong time.

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AR Insider

JULY 18, 2019

This is a key theme in Yoni Binstock’s What is Augmented Reality? What excites you the most about augmented reality? Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. Rumors and acquisitions point to Apple AR glasses in the next 1-2 years. Then come the killer apps.

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ARPost

JANUARY 27, 2022

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. Augmented Shopping Will Become the Norm for Social Media Networks. Social shopping plus augmented reality make one of the best combinations. from 2020 to 2027.

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Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion in 2022.

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VRScout

MAY 26, 2023

Here’s everything we might know about Apple’s long-rumored XR device. The rumors about Apple’s rumored mixed-reality headset have been gaining some big momentum thanks to a recent tweet from Palmer Luckey alluding to the fact that he has seen and tried the mystery device. The Apple headset is so good.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China.

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The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Headed by Bavor, the company looked to replicate Samsung/Meta’s strategy of certifying smartphones to work with a dedicated Daydream View headset shell and controller. It’s still early days for MR headsets.

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

The Meta Orion glasses were demoed for the first time at Meta Connect 2024, an event that was packed full of other insights into the Meta Quest 3S , and Meta’s AI strategy. The Meta AR Prototype Glasses Meta Orion is the name for Meta’s full augmented reality glasses, officially announced at Meta Connect 2024.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Augmented reality smart glasses are re-entering the spotlight in the extended reality industry. While the adoption of virtual reality headsets is accelerating at a faster rate, innovations in AR technology are revitalizing the smart glasses space. Even Apple’s latest spatial computing solution costs almost $4,000.

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AR Insider

JUNE 1, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. But Snap’s angle differs from Apple’s signature top-secret R&D approach.

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AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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AR Insider

JULY 6, 2020

That’s especially true for Apple, which continues to double down on Watch and AirPods. As we’ve examined , Watch and Airpods could eventually converge with glasses in a holistic suite that augments reality from several angles. As noted, this revenue reconciliation is just one task that wearables have at Apple.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

According to early testers, however, the headset feels and looks like a Meta Quest Pro, with the visual quality of the Apple Vision Pro. Looking Ahead to Android XR Smart Glasses Android XR isnt just a solution designed for developers in mixed reality headsets either. This strategy has already paid dividends for Google so far.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them.

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ARPost

NOVEMBER 20, 2019

See Also: Instagram’s New AR Features Will Force Brands to Change Strategy. Users of the app for Apple and Android devices received a special invitation. “ This is proven once again through the cooperation with eyecandylab and the resulting use of Augmented Reality. Building the Experience.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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