The Ghost Howls

MAY 10, 2021

The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR. Take the survey!

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HTC Apple Eye Tracking AR 446

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China.

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Augmented Reality Virtual Reality Apple Tools 472

ARVR

JUNE 29, 2020

A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. Compare that number with another survey conducted in February 2019, the percentage of adults who own a smartphone jumped to 81%. without hindering the user’s view.

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Augmented Reality Magic Leap Survey AR 130

XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Currently, Apple supports many AR experiences on its iPhone and iPad mobile devices.

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Augmented Reality China Apple AR 113

ARPost

JULY 10, 2020

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. How do you best utilize a platform like this?

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Google Real Estate Strategy AR 466

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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AR Apple Unity Ukraine 428

Hypergrid Business

SEPTEMBER 20, 2019

By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. Image courtesy VR Intelligence.).

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Survey San Francisco Augmented Reality Virtual Reality 114

XR Today - Augmented Reality tag

DECEMBER 29, 2022

Augmented Reality (AR) is everywhere. According to IBM, roughly 32 percent of shoppers in 2020 already used augmented reality in retail to enhance shopping experiences. Roughly 71 percent of shoppers in an Eclipse Group survey responded they would shop more with AR experiences. billion by 2028. It added that 3.4

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Augmented Reality Retail How To AR 116

VRScout

JUNE 29, 2019

Simply download the app from Apple’s App store and launch when complete. A recent Gartner survey shows that 100 million consumers will move to online, as well as in-store, AR shopping experiences by 2020; it has been reported that 46 percent of retail stores plan on using AR or VR as part of their customer experience by the same year.

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AR Survey Apple Retail 352

XR Today - Mixed Reality tag

JULY 9, 2024

Apple Vision Pro Driving Sales Prices Ramon T. The report also showed how Apple has quickly advanced to the second top-selling vendor, overtaking industry veterans such as ByteDance, Xreal, and HTC. The survey revealed that about 92 per cent of financial professionals had experienced a positive return on investment from XR.

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HTC Apple AR Survey 132

The Ghost Howls

DECEMBER 4, 2023

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

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Unity Arizona Ukraine HTC 414

TechCrunch VR

OCTOBER 20, 2020

For all of the investors preaching that augmented reality technology will likely be the successor to the modern smartphone, today, most venture capitalists are still quite wary to back AR plays. Tipatat Chennavasin, The Venture Reality Fund.

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Augmented Reality Magic Leap Hardware Virtual Reality 118

Voices of VR

JANUARY 29, 2025

I sat down with Kadel to get a survey of some of the spatial audio formats and […] Oliver Kadel's 1618 Digital specializes in spatial audio sound design and engineering across linear immersive storytelling and interactive immersive experiences.

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Survey Augmented Reality Study Trends 40

Hypergrid Business

JUNE 26, 2023

New research reports and surveys released this month show that interest in virtual and augmented reality is continuing to drop. The survey didn’t ask if they did those things on a regular basis, or tried them once and stopped. According to a YouGov survey , 45 percent of J. Xreal Air AR glasses.

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Data Survey Real Estate Augmented Reality 145

XR Today - Augmented Reality tag

OCTOBER 11, 2024

In the State of XR 2024 report, respondents exclaimed their preferences for two major vendors: Meta at 56% and Apple at 38%. Take part in the next XR Today survey. Companies at all levels are providing crucial value to the industry on the whole, especially at this stage of XR’s lifespan.

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India Industry Data Hardware 114

Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Magic Leap Apple Oculus AR 100

AR Insider

JULY 22, 2019

One wild card in the world of augmented reality is hearables. Rather than line-of-sight graphics to augment your reality, subtle audio whispers guide you through your day. Apple has a pretty definitive market share lead so far. Header Image Credit: Apple. billion of that 2023 total.

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Data Wearables Apple Hardware 174

ARVR

JULY 9, 2020

A brief summary (Part 1) What is Augmented Reality? What are some of Augmented Reality problems and challenges? Augmented Reality?—?Definition, Augmented Reality = real object marker + virtual object by fernanda rodríguez. Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez.

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AR Augmented Reality North Carolina Head Mounted Display 130

The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! The first one is that Reality Labs had $10B of losses in 2021.

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Virtual Reality Microsoft Data Machine Learning 405

AR Insider

MAY 27, 2020

We see this development in technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain. An MIT study about embracing digital technology reports that 63 percent of surveyed managers said the pace of technological change in their workplaces is too slow, primarily due to a “lack of urgency.”

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AR Augmented Reality Technology Tools 291

ARVR

APRIL 29, 2022

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 102,000+ U.S. That leaves two formats seen in these survey results?—?one

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AR Survey Trends Virtual Reality 208

The Ghost Howls

NOVEMBER 21, 2023

One of the consequences of the launch of Unity 6 is that Unity also finally released to the public the Unity beta package to develop for VisionOS, so that finally all of us Unity developers can start developing for the Apple Vision Pro, trying our prototypes on the emulator. Great job, Vuzix.

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Unity Microsoft Machine Learning Video 445

ARPost

SEPTEMBER 15, 2019

LONDON, September 15, 2019 — VR Intelligence, a leader in senior level conferences and content for the extended reality (XR) industry, announced today the release of the XR Industry Insight Report 2019-2020. Virtual Reality Intelligence is a trading name of FC Business Intelligence Ltd. Registered in England and Wales no.4388971.

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Industry HTC San Francisco Oculus 171

The Ghost Howls

MAY 4, 2020

The biggest news of the week is the one that you can see in the above graph: i n the Steam Hardware Survey for April, it is possible to see a big spike of connected headsets. More info (Steam Hardware Survey) More info (Facebook’s revenues for Q1 2020) More info (Quest and Rift S stock, updated) More info (SuperData’s report).

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Virtual Reality Machine Learning Augmented Reality Oculus 274

The Ghost Howls

MARCH 7, 2022

If I had to bet, I would say that the possibilities are two: Smartglasses to see the notifications of your phone A hybrid VR/passthrough AR headset, similar to Project Cambria or the rumored Apple headset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year.

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Samsung Machine Learning Sony Virtual Reality 390

XR Today - Augmented Reality tag

JULY 4, 2023

A survey conducted by StreetBees found that 5 0 percent of questioned individuals aware of the Vision Pro are excited about the device. Moreover, of those StreetBees questioned, 40 percent do not intend to purchase Apple’s device. However, only 27 percent intend to buy it. It is unclear how long these challenges will last.

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Apple South Korea China AR 98

The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. He even said that “some employees” shouldn’t work at the company because they are not productive enough, and this has caused some internal backlash. Upload VR).

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Sony Ukraine Controllers Immersion 454

XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. Compatible with Intel and Apple platforms, we encourage all MacBook users to give it a go.

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Apple Immersion AR Hardware 103

ARPost

FEBRUARY 6, 2023

This is supported by a 2022 PwC survey , which shows that 42% of business leaders are planning to use the metaverse to provide onboarding and training for their employees. The Park Playground’s Vindevogel adds that virtual reality will increasingly grow to become a part of our daily lives. “

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Virtual Reality Unreal Technology Entertainment 400

ARVR

DECEMBER 1, 2021

“Metaverse is an embodied Internet where you don’t just look at content, you’re inside it and experience it directly via virtual reality”?—?Mark Mark Zuckerberg The Metaverse brings the real world together with augmented reality and virtual reality in a digital space and ultimately, should be accessible via mobile, computer, and VR glasses.

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Augmented Reality Virtual Reality Unreal AR 130

The Ghost Howls

JANUARY 13, 2021

I didn’t know that the name of that thing was “augmented reality”, but it impressed me a lot. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. A virtual teapot added to a real scene in a video stream.

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Virtual Reality Unity Course AR 516

VRScout

DECEMBER 4, 2017

If you are, and you own an Apple device with an A9 processor or later, stop what you’re doing and download the LEGO AR-Studio app. LEGO AR-Studio takes full advantage of Apple’s ARKit to bring six amazing pre-built Lego sets into your real-world environment that you can interact with, or you just watch them live out their Lego lives.

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AR Survey Apple Video 156

XR Today - Augmented Reality tag

NOVEMBER 14, 2023

Global payment system American Express announced on Tuesday it would launch a “Door to Shop Small” augmented reality (AR) campaign. Furthermore, 78 percent of customers surveyed stated they would support local neighbourhood shops and back the Shop Small movement, adding they are essential to the well-being of the community.

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AR Los Angeles Retail United States 116

XR Today - Mixed Reality tag

DECEMBER 7, 2023

” Companies would use the Metaverse to tap virtual and augmented reality (VR/AR) technologies for simulations, the report continued. ” Augmented Reality ‘Essential’ for Digital Twins Augmented reality (AR) proved essential for interacting with full-scale digital twins.

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Trends Industry Augmented Reality Simulation 128

The Ghost Howls

OCTOBER 15, 2018

The company will also launch “AMBEO Augmented Audio Lab” , an augmented reality experience to play around with spatial AR sound, mixing the real and the virtual sounds and recording the clips that you create. The popular Angry Birds game, but for immersive augmented reality. The MagicVerse.

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Magic Leap Augmented Reality AR Florida 189

ARVR

FEBRUARY 3, 2021

On the corporates’ end, market leader Apple has recently made significant privacy-focused changes like limiting apps’ tracking capabilities on iOS 14 and launching App Store privacy labels. The augmented reality of user privacy AR technologies collect, save, and even share user data. But the real issue is far deeper than that.

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AR Data Augmented Reality Virtual Reality 130

ARVR

MARCH 14, 2022

Augmented Reality and Virtual Reality 2. Augmented Reality and Virtual Reality Snapchat and Instagram filters turning the human face into funny characters is nothing but the integration of AR. The trend of Augmented Reality and Virtual Reality is marking rapid growth and is nowhere to go in the near future.

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Trends Augmented Reality AR Virtual Reality 130