XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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ARPost

MARCH 24, 2022

Augmented reality offers a new tool to solve this problem. To understand more about this augmented reality application and the problem that it solves, we spoke with founder and CEO Richard Penny. “You The House Augmented Reality Built. “We Around the same time, ARkit and ARCore came out. Exploring homeAR.

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ARPost

JULY 17, 2020

Universal Everything, a UK-based digital art practice and design studio, has debuted a free augmented reality app called Super You. It uses cutting-edge body tracking technology to transform the human body using different AR costumes. Transforming in Augmented Reality. The Future of Augmented Reality.

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VRScout

JUNE 9, 2021

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad.

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VRScout

FEBRUARY 12, 2021

Apple’s alternate history series receives its own augmented reality tie-in ahead of Season two. Image Credit: Apple. “I Season 2 is expected to arrive on February 19th on Apple TV+. Feature Image Credit: Apple. For All Mankind: Time Capsule is available free via the App Store.

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ARPost

MARCH 23, 2022

However, many people in the emerging technology space believe that NFTs will really shine in spaces like AR/VR, and the metaverse. The tokens’ use in augmented reality applications has yet to be realized but one of the companies planning to bring about this convergence is the AR game Izumi World.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Mixed reality holds an essential foothold in the future of the immersive industry.

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ARPost

APRIL 27, 2022

Augmented reality is among the biggest trends these days, and you may hardly meet anyone who is not familiar with it. Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others.

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The Ghost Howls

APRIL 21, 2025

Top news of the week (Image by Kosutami) Apple Vision Pro 2 battery cable leaked online Leaker Kosutami shared on X what looks like the new battery cable of the next Apple Vision Pro headset. The headset is allegedly dark so as to clearly distinguish it from the current Apple Vision Pro. Stay tuned! You can so watch it in VR.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Mixed reality holds an essential foothold in the future of the immersive industry.

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VRScout

FEBRUARY 16, 2022

Ingress Prime is now getting a serious update thanks to an amazing new partnership with Niantic and Sony that will blend Niantic’s real-world AR technology with Sony’s latest audio hardware, a wireless headphone called “LinkBuds,” to immerse players even deeper into a game that uses both the real world and a virtual world as a playing field.

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VRScout

JUNE 26, 2023

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. These include powerful technologies such as SwiftUI , Xcode , ARKit , and TestFlight.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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VRScout

JANUARY 10, 2022

Last year rumors began circulating that Apple is in development of its own combination VR/AR headset. As for when we can expect to get our hands on this long-rumored mixed reality device, some sources are reporting a potential 2022 release date, though the company has yet to comment. Image Credit: The Information.

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VRScout

MARCH 8, 2021

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

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VRScout

APRIL 6, 2021

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030.

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VRScout

JUNE 10, 2020

Apple looks to eliminate screens entirely according to a patent published by the USPTO. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. Why do this you ask?

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The Ghost Howls

AUGUST 1, 2020

He has also recently written together with Irena Cronin “The Infinite Retina” , a great book about the technologies of the future, like XR, AI, and autonomous vehicles. But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. Not now, but soon.

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology.

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VRScout

FEBRUARY 7, 2023

As part of the reveal, the company has released an animated 3D model that you can view in your home via augmented reality (AR). You can also sample the experience without having to download any additional software using Apple’s App Clip feature. All you need is a smartphone device and some open space.

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ARPost

AUGUST 16, 2021

XR technology is a fascinating world to live and work in. When you write about XR and emerging technology, people ask a lot of questions; some more often than others. If you work in XR technology, these are the questions that are really on the minds of people on the street. What Is XR Technology? What Is AR?

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. As you may have understood from my sarcasm, in 80 minutes of keynote for this Apple Event there has been no emphasis at all on AR, or on related technologies. Commentary.

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ARPost

JANUARY 7, 2021

As augmented reality plays an increasingly bigger part in our lives, we have to become familiar with its specific language. See Also: Mojo Vision to Conduct Feasibility Testing With Menicon on AR Technology Contact Lenses. See Also: Mojo Vision to Conduct Feasibility Testing With Menicon on AR Technology Contact Lenses.

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VRScout

FEBRUARY 4, 2021

According to a new report by The Information , a source with immediate knowledge of Apple’s hardware claims that the companies highly-anticipated combination VR/AR device could launch as soon as next year alongside a suite of impressive features. Feature Image Credit: Apple.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. Available early next year, this high-end mixed reality headset promises a variety of game-changing features designed to revolutionize the way we work, play, and connect with others. EyeSight, Environments, and eye-tracking, oh my!

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. To make their devices more versatile, many vendors are beginning to implement flexible options for mixed reality and augmented reality into VR headsets.

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VRScout

JULY 6, 2023

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Credit: Apple Upon completion, your virtual plants are uploaded to a global database alongside various others created by artists from across the globe.

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ARPost

DECEMBER 29, 2020

“When we get to [the augmented reality] world, a lot of the things we think about as physical objects today, like a TV for displaying an image, will actually just be $1 apps in an AR app store.” — Mark Zuckerberg. See Also: Augmented Reality and Gamification in Marketing and Retail. Product Launches.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” The next shot the company is rumored to take has a chance to do more than change the world—it could change everyday reality itself.

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XR Today - Virtual Reality

JANUARY 17, 2025

This leads to a slight lull in news, as revealing big technology announcements so soon after CES can lead to overshadowing. At the same time, however, it can be an excellent moment for firms to capture the attention and imagination of industry leaders who have all eyes on emerging business technology.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

Following its recent Q1 earnings report, news emerged highlighting how Meta is again doubling down investments in immersive technology via a $100 billion spending plan for its XR product portfolio, which includes augmented reality smart glasses, virtual reality headsets, mixed reality Quest, and metaverse services.

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Road to VR

APRIL 6, 2021

A newly published patent application from Apple highlights the company’s internal exploration of “micro-gestures” for AR input, which involves using the thumb against the index finger as a sort of virtual joystick or selector. Image courtesy Apple. Image courtesy Apple.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

Understanding how the XR hardware market is expected to shift is necessary for businesses wanting to stay ahead of technology trends; if a company does not catch the current cycle, it can become problematic over time. The firm has recently dropped support for HoloLens while also patenting AI-powered MR headset technology.

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