The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. A worker wearing HoloLens 2 (Image by Microsoft).

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The Ghost Howls

APRIL 21, 2025

Top news of the week (Image by Kosutami) Apple Vision Pro 2 battery cable leaked online Leaker Kosutami shared on X what looks like the new battery cable of the next Apple Vision Pro headset. The headset is allegedly dark so as to clearly distinguish it from the current Apple Vision Pro. Stay tuned!

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VRScout

DECEMBER 21, 2018

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. If you look closely at the video, you’ll see the clouds are replicated and added behind the virtual tower to mask the physical scaffolding and heighten the illusion.

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The Ghost Howls

APRIL 1, 2021

Some days ago, all the community got excited because on the invitation to WWDC 2021, Apple has drawn an Animoji with some applications reflected on her glasses. Everyone started wondering if Apple could announce its AR glasses at WWDC or not. Here you are my detailed preview video! I have some exclusive info to share with you.

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. Tim Cook has entered the stage when there was a background on the wall behind him that was the same as the last frame of the introductory video of the event. Tim Cook’s entrance.

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VRScout

MARCH 8, 2021

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

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Next Reality AR

JULY 6, 2021

With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem. The latest edition in the lineup, Chromecast with Google TV, elevates the platform from a casting dongle to a full-fledged smart TV device and Apple TV alternative.

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VRScout

JUNE 26, 2023

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: Apple “Apple Vision Pro redefines what’s possible on a computing platform. Developers can also take their creativity to the next level with the new innovations recently introduced, such as Reality Composer Pro.

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The Ghost Howls

DECEMBER 9, 2024

Augmentations work only if the 3D element to use as a 3D marker is currently visible. They are very useful if your purpose is to augment a specific physical object, but are still pretty cumbersome and sometimes pretty expensive. This is a video showing Augmented Reality with 2D markers in 2008 using a Nokia N95 phone.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! If you don’t have 2 hours, don’t worry, here below I have extracted the most interesting tidbits of the videos for you to enjoy!

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Road to VR

FEBRUARY 27, 2025

The company revealed its first iteration of Project Aria back in 2020, showing off a sensor-rich pair of glasses which the company used internally to train its machine perception systems, ultimately tackling some of the most complex issues in creating practical, all-day augmented reality glasses of the future.

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The Ghost Howls

FEBRUARY 6, 2025

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. Keep reading to discover more!

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Road to VR

APRIL 6, 2020

NextVR, the live event broadcasting platform for VR headsets, may soon find itself acquired by Apple, a report by 9to5Mac maintains, which is expected to be valued around $100 million. At the time of this writing, neither Apple nor NextVR have commented on the alleged acquisition.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. Available early next year, this high-end mixed reality headset promises a variety of game-changing features designed to revolutionize the way we work, play, and connect with others. EyeSight, Environments, and eye-tracking, oh my!

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Road to VR

JUNE 5, 2023

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Apple Vision Pro’s input is based on optical hand tracking, eye-tracking, and voice input, and doesn’t feature controllers like headsets decidedly more dedicated to gaming.

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The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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Road to VR

JUNE 27, 2022

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS devices. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple. Better Motion Capture.

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VRScout

JANUARY 27, 2020

The video, which has already garnered almost 200K views on Twitter and continues to climb, shows Salka walking through a piano store aiming his phone’s camera at various pianos. This is not possible with traditional recorded video. The post Video Of An AR Pianist Playing A Real Piano Is Going Viral appeared first on VRScout.

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. This will supposedly include mysterious video content from celebrated director Jon Favreau ( The Lion King, Ironman, The Mandalorian ). Credit: Wired.

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Road to VR

MAY 19, 2020

We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 Image courtesy Jon Prosser, Front Page Tech.

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ARPost

JANUARY 7, 2021

As augmented reality plays an increasingly bigger part in our lives, we have to become familiar with its specific language. The use of augmented reality in advertising allows consumers to interact with brands in a more immersive and exciting manner. Augmented Reality Face Effects. ARKit and ARCore.

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The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?

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Road to VR

JUNE 10, 2024

But there’s lots more that Apple didn’t actually show on stage. Beyond what Apple showed of VisionOS 2 in the WWDC keynote, there’s a lot more coming when the update launches this Fall. Although the iPhone can already capture spatial photos and videos, you need to switch to a special mode during capture.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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Augmented Reality Trends Immersion AR 245

Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Now a report from Bloomberg maintains the Cupertino tech giant is also prepping a dizzying number of first-party apps, including gaming, fitness, video and collaboration tools.

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Road to VR

JANUARY 10, 2024

Apple has always been a trendsetter, with hopeful competitors copying everything from the company’s iconic marketing campaigns to its unique industrial design language. If you thought Apple was hocking their latest and greatest down on the expo floor with the rest of the unwashed masses though, you’d be sadly mistaken.

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Road to VR

SEPTEMBER 30, 2024

Despite Vision Pro’s $3,500 price tag, which is nearly 12 times more expensive than the $300 Quest 3S , Apple and Meta are destined to be direct competitors in the XR space at some point in the near future. Heat management, whether it would be tethered or wireless, and what devices it could support are all up for speculation.

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VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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ARVR

DECEMBER 2, 2021

Since its beginnings, augmented reality has left a lasting influence on people all over the world. AR Will Influence How People Shop Providing consumers with a virtual shopping experience has become one of the biggest trends in augmented reality for many retailers such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. Work apps : Pages word processing, Numbers spreadsheet and Keynote slide deck apps, as well as iMovie and GarageBand for video and music production.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

For example, XREAL is directly targeting the Apple Vision Pro by stating that its spatial display has a superior latency compared to Apple’s device while also claiming a lighter form factor and design. Xu said: Our world-leading low latency produces a super stable spatial display that’s surprising everyone who sees it.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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