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Most worlds on it today are made inside VR, using the Touch controllers to manipulate primitive 3D shapes and rig up interactions using a spatial visual scripting system. While this allows anyone with just a Quest to build virtualworlds, the results have been widely and harshly criticized for their simplistic cartoonish appearance.
So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtualworlds, AR felt like a natural solution for MADE.com and its advertising strategy.
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