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Decathlon Leverages Apple-Powered Augmented Reality in Shopping App

XR Today - Augmented Reality tag

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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PICO Debuts Enterprise-Ready MDM Platform for Headset – AWE EU ’24

XR Today - Mixed Reality tag

However, hardware and wearables are not the only part of the XR deployment story. PICO shipped the 4 Ultra across Europe, including countries such as Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Austria, Switzerland, the UK, Norway, Denmark, Sweden, and Finland.

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PICO’s Apple Vision Pro-Style Workplace Device to Ship, Days Before Meta Connect ’24

XR Today - Mixed Reality tag

PICO is shipping the 4 Ultra in Europe, including Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Austria, Switzerland, the UK, Norway, Denmark, Sweden, and Finland. Apple and upcoming headset vendors such as Samsung have deep hardware ecosystems that may boost the capabilities and adoption of XR devices.

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Bigscreen Debuts World’s Smallest VR Headset

XR Today - VR Headsets tag

Custom Comfort, Bigscreen Beyond Customers pre-ordering the headset will receive a Bigscreen app invitation to 3D scan their faces via an Apple iPhone Xr or later. Photo: Bigscreen Gamers can also use Valve Index and HTC VIVE controllers along with full-body tracking wearables. Beyond VR Headset.

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Meta Enters “Multi-Generational” AR Smart Glasses Contract, ahead of Connect ‘24

XR Today - Augmented Reality tag

The firm is experiencing sales success with its current iterations of the Ray-Ban Stories product, currently distributing the device in the US, CA, UK, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Spain, and Sweden. I think the AR announcement will be very groundbreaking.

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