The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. I’m also working on a cool tech prototype and I will share it with you very soon in the next few days on this blog. It’s been a strange week. Be sure not to miss it!

Apple 300

Apple Magic Leap Machine Learning Samsung 300

The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

Sony 402

Sony Apple Gaming Magic Leap 402

The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

Apple 307

Apple Zeiss Saudi Arabia Latency 307

The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

Magic Leap 314

Magic Leap Zeiss Ukraine Apple 314

The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

Apple 311

Apple Ukraine Eye Tracking Groups 311

The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

Samsung 205

Samsung Apple Las Vegas China 205

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 258

Apple AR Microsoft Magic Leap 258

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 304

AR Apple Microsoft Ukraine 304

The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2.

Course 261

Course Magic Leap AR Oculus 261

The Ghost Howls

MAY 30, 2022

Don’t forget to read the coverage about it on my blog… Before leaving you to the news, I have to publicly compliment Emerson for having given the most correct answer to my contest. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC.

Magic Leap 296

Magic Leap Virtual World Ukraine Microsoft 296

Road to VR

FEBRUARY 24, 2019

.” Mozilla says they’ll build on previous efforts—namely their work on the developer build Firefox browser for Magic Leap One—and then bring their web platform Mozilla Servo to HoloLens 2 when it is available this summer. ” The company will be detailing new builds of Firefox Reality for HoloLens 2 via their blog.

Magic Leap 192

Magic Leap AR Spain Microsoft 192

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Magic Leap raises other $350M.

Oculus 242

Oculus Apple Hand tracking Magic Leap 242

XR Today - Augmented Reality tag

MAY 31, 2024

Sightful CEO Tamir Berliner , who previously worked at Magic Leap, said in a blog post: “For the first time ever there’s a reason to use spatial computing that springs from an everyday need. The Spacetop G1 has a sleeker design compared to the model that shipped to early-access buyers around the time of CES in January.

AR 75

AR Magic Leap Augmented Reality Entertainment 75

The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

HTC 426

HTC Apple Magic Leap AR 426

The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true). Funny link This is too funny to watch!

Microsoft 322

Microsoft Samsung Apple Unity 322

The Ghost Howls

SEPTEMBER 27, 2022

So, for instance, you record a video of a person from a low position and then see how it looks from a higher position Apple has just published a patent about showing invisible things on mixed reality glasses. Bonelab is coming on Thursday. More info (Multiplayer Horizon Worlds home) More info (Meta Quest runtime v44).

Magic Leap 489

Magic Leap Unity Machine Learning Video 489

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

Magic Leap 336

Magic Leap AR Tips China 336

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

China 453

China Apple Ukraine Video 453

The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) More info (PSVR 2 unveiled) More info (Official blog post on PSVR 2 headset). News worth a mention.

Magic Leap 400

Magic Leap Haptic Machine Learning Sony 400

Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

Arizona 114

Arizona Magic Leap China Apple 114

The Ghost Howls

AUGUST 24, 2020

You can imagine that after it has been released through two official blog posts, an enormous backlash from the community started to happen. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release So far for the announcement by Facebook. The same on Twitter.

Unreal 421

Unreal Apple Government Oculus 421

The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

Samsung 309

Samsung Google Magic Leap Microsoft 309

XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

Magic Leap 159

Magic Leap HTC Hardware Italy 159

Road to VR

MARCH 29, 2018

” In a recent blog post , the company revealed they’re focusing on the social aspects of smartphone-driven augmented reality, and pushing for more persistent AR interactions, or what the company says will allow “anybody with a smartphone to edit reality.”

Augmented Reality 211

Augmented Reality Magic Leap AR Examples 211

EON Reality

JULY 17, 2024

It supports a range of AR platforms such as ARKit (iOS), ARCore (Android), Microsoft HoloLens, and Magic Leap. Cross-Platform Support : Develop for multiple platforms including ARKit, ARCore, HoloLens, and Magic Leap. Key Features Cross-Platform Compatibility : Develop once and deploy across multiple platforms.

Augmented Reality 78

Augmented Reality Software Unreal Magic Leap 78

CraneMorley

JUNE 27, 2023

Back to Blog Page The whole term and concept of Mixed Reality (MR) was first introduced to us by Paul Milgram and Fumio Kishino in their paper titled “A Taxonomy of Mixed reality Visual Displays.” Current key players in the field are Microsoft, Magic Leap, and Meta.

Magic Leap 52

Magic Leap Eye Tracking Virtual Reality Hand tracking 52

The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

Samsung 287

Samsung Google Ukraine Sony 287

The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. I will leave you the link to do that below.

AR 271

AR Gaming Augmented Reality China 271

The Ghost Howls

MARCH 26, 2018

Having had the chance to play with it for some days , I can tell you that it is really an interesting product (I’ll write a review about it here on this blog, so register to my newsletter to not miss it!). people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

AR 163

AR Magic Leap Oculus Virtual Reality 163

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

Sony 359

Sony Ukraine Controllers Immersion 359

The Ghost Howls

JULY 5, 2021

and also why the $2+B investment in Magic Leap was not enough to bring it to success. It’s a good moment for VR: thanks to the strong sales of the Oculus Quest 2 and the rumors of Apple entering the space soon, there is much more confidence in the future of immersive technologies. Investments in VR companies are on the rise.

Virtual Reality 456

Virtual Reality District of Columbia Gaming Oculus 456

The Ghost Howls

FEBRUARY 18, 2021

Today I am very happy to host on my blog Kura Technologies , one of the most interesting augmented reality startups out there. Will a little startup be able to beat the big behemoths like Apple and Facebook? I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

AR 531

AR China Augmented Reality Technology 531

The Ghost Howls

MARCH 20, 2019

Hello Charlie and welcome to my blog! I’ve made so many friends and built so many relationships covering immersive media for the past three years I will limit my answers to people who are not in the book and with whom I don’t have any kind of a relationship: Apple, Google, and Facebook. Is it true that you invented the Lion King?

Augmented Reality 328

Augmented Reality AR Technology Magic Leap 328

The Ghost Howls

JUNE 15, 2020

In a blog post, Unity has detailed its MARS solution, that lets you create easily augmented reality experiences , even with little coding knowledge. transforming it in a lightweight browser for iOS that makes Apple users enjoy webpages implementing WebXR. Unity details its MARS solution. Well, maybe. Funny link. Funny link. Funny link.

Sony 314

Sony AR Augmented Reality Czech Republic 314

Robert Scoble

JUNE 28, 2022

He played a key role in the early development of Magic Leap, an augmented reality company that just won best of show at the industry’s biggest gathering, AWE (for Augmented World Expo). I had helped my parents and brothers hand build hundreds of Apple II. Adrian Kaehler is that genius. . My mom taught us to solder.

Machine Learning 140

Machine Learning Data Simulation China 140

The Ghost Howls

OCTOBER 26, 2020

Some years ago, she performed in The Life, a Mixed Reality art piece inside the Magic Leap One. Since IKinema has been acquired by Apple, this indie project could be a nice substitute for all developers that want an affordable full-body motion capture solution. PLEASE DONATE FOR MY BLOG! Learn more. Funny link. /r/Oculus

HTC 394

HTC Oculus Conference China 394