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Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0 However, AR is so much more than the gaming and entertainment industry.
Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.
In addition to established players like Immersion Corporation , founded in 1993 and active working on haptics applications ranging from gaming and automotive to medical, mobile and industrial, Sony, Apple, Microsoft, Disney and Facebook each have dedicated teams working on new haptics products.
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