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Let’s meet at AWE… and “storm” Apple Park together!

The Ghost Howls

It’s a good occasion to meet there or to do something together for the possible launch of the Apple headset. AWE US It’s again the time of the year when I attend the Augmented World Expo (AWE) in Santa Clara, California. Next week I’ll fly again to the US, and in particular to Silicon Valley to attend AWE again.

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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Spatial Beats: Apple, Epic & Tom Brady

AR Insider

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. The trial begins next month in California.

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The XR Week Peek (2023.06.04): Apple to launch its headset, Meta unveils Quest 3 and many games, and more!

The Ghost Howls

Hello everyone from Sunnyvale, California! I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”.

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The XR Week Peek (2022.01.11): CES had some interesting XR announcements, new rumors on Apple and Meta, and more!

The Ghost Howls

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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A Sneak Peek of Some of the Must-See Sessions at AWE USA 2021

ARPost

There’s a lot of buzz around this year because, while AWE never took a break, the conference went online last year and this time it’s live and in-person in Santa Clara California. Day two of the conference opens with Unity’s keynote. Unity is “just a game engine” like XR is “just a game.” We’re excited about the whole event.