AR Insider
JANUARY 12, 2021
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.
AR Insider
NOVEMBER 10, 2020
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. Quality & Quantity.
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AR Insider
JULY 9, 2021
IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Meanwhile, the third myth — AR is vertical-specific — can be quickly countered with the range of applicability we’re seeing in case studies from whiskey to wall art.
AR Insider
JUNE 22, 2020
Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. Shopify makes it easy for its merchants to upload 3D product files in order to offer shoppers the ability to see them in AR through Apple’s QuickLook.
AR Insider
JULY 14, 2021
Web AR: Best Practices & Case Studies. Though Snap and 8th Wall are apples and oranges in their broader businesses and revenue models, they do have a common goal in attracting and incentivizing developers. This translates to addressable market and greater scale — the biggest developer draw of all.
ARPost
NOVEMBER 25, 2019
” Potential users can preview the app on Apple and Android devices, though the full product will only launch pending funding. It’s also a good early case study of an effort to bring AR technology to children. “When the app is launched, an added layer of storytelling is incorporated into the experience.”
AR Insider
JULY 8, 2021
That total is fragmented into different platforms such as Facebook’s Spark AR, Snapchat’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. Web AR: Best Practices & Case Studies. The baseline for this growth is the installed base of 3.5 billion compatible units. Steady Traction.
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