XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. And what helps a lot is also that I think overall in this industry, we've done a good job as a whole of recording a lot of really good case studies. We've been working with Unity's Reflect team. laughs] Alan: [laughs] "By the way, we're Apple. Does it come from CAD?

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

JUNE 18, 2019

I think that the new generation of talent — say if you were studying right now — creative developer, understanding… I mean, these don’t necessarily all require Unity or Unreal, which are the software programs — the game engines — that often power a lot of this interactivity and experience. Rori: Yeah.

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XR for Business Podcast

JUNE 18, 2019

I think that the new generation of talent — say if you were studying right now — creative developer, understanding… I mean, these don’t necessarily all require Unity or Unreal, which are the software programs — the game engines — that often power a lot of this interactivity and experience. Rori: Yeah.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JULY 8, 2019

Apple, when it comes out with its product, will create another silo. Today, without tools that can do that — like Unity — we wouldn’t see as much proliferation of solutions for business or consumer. You mentioned Unity, and Tony Parisi has been working in the WebAR space forever, and really pushing forward.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

Apple, when it comes out with its product, will create another silo. Today, without tools that can do that — like Unity — we wouldn’t see as much proliferation of solutions for business or consumer. You mentioned Unity, and Tony Parisi has been working in the WebAR space forever, and really pushing forward.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation.

Real Estate 78

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XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we've seen of this is Burger King lighting McDonald's advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation. Who's responsible for it?

Real Estate 60

Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. And what helps a lot is also that I think overall in this industry, we've done a good job as a whole of recording a lot of really good case studies. We've been working with Unity's Reflect team. laughs] Alan: [laughs] "By the way, we're Apple. Does it come from CAD?

Gaming 60

Gaming Magic Leap Industry Retail 60

XR for Business Podcast

DECEMBER 18, 2019

And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. Do you think Apple is going to come out with their glasses in the next five years? So, you think Apple Apple would do this? What do you think is the next big thing around the corner?

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. Do you think Apple is going to come out with their glasses in the next five years? So, you think Apple Apple would do this? What do you think is the next big thing around the corner?

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

John Riccitiello -- the CEO of Unity -- was one of the first to point out that there was going to be this great sort of gold rush of people who were going to overhype VR and its potential, and then we're going to see this gap of a disappointment where the early reality didn't match up with the hype and a lot of people were going to bail on it.

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

DECEMBER 18, 2019

And so that’s a case study, I guess, in how things can go the opposite direction at some sort of conventional wisdom. Do you think Apple is going to come out with their glasses in the next five years? So, you think Apple Apple would do this? What do you think is the next big thing around the corner?

Training 60

Training San Jose Oculus AR 60

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk: That’s like the Apple strategy, right? Selling just the CRM system is not possible just yet, but it will be in the future, as more and more case studies come out and people are able to say, “okay, I want that,” right? Oh, I need 10 people with Unity skills. laughs] Alan: Exactly. Dirk: Exactly.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk: That’s like the Apple strategy, right? Selling just the CRM system is not possible just yet, but it will be in the future, as more and more case studies come out and people are able to say, “okay, I want that,” right? Oh, I need 10 people with Unity skills. Alan: Exactly. Dirk: Exactly.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk: That's like the Apple strategy, right? Selling just the CRM system is not possible just yet, but it will be in the future, as more and more case studies come out and people are able to say, "okay, I want that," right? Oh, I need 10 people with Unity skills. Yes -- I played a lot around with the Apple pencil.

AR 60

AR Machine Learning Augmented Reality Technology 60

XR for Business Podcast

JANUARY 13, 2020

And so when ARKit popped up from Apple and they said surprise, now everybody with an iPhone 6 and above and use augmented reality, it really changed the game. And then when our shoulders get tired, eventually Apple and others will sell us this integrated with a pair of glasses that don’t look too nerdy. We do projects on the Go.

Technology 78

Technology Machine Learning Industry Training 78

XR for Business Podcast

JANUARY 13, 2020

And so when ARKit popped up from Apple and they said surprise, now everybody with an iPhone 6 and above and use augmented reality, it really changed the game. And then when our shoulders get tired, eventually Apple and others will sell us this integrated with a pair of glasses that don’t look too nerdy. We do projects on the Go.

Technology 78

Technology Machine Learning Industry Training 78

XR for Business Podcast

JANUARY 13, 2020

And so when ARKit popped up from Apple and they said surprise, now everybody with an iPhone 6 and above and use augmented reality, it really changed the game. And then when our shoulders get tired, eventually Apple and others will sell us this integrated with a pair of glasses that don't look too nerdy. The next step is for our eyes.

Technology 60

Technology Machine Learning Industry Training 60