The Ghost Howls

SEPTEMBER 18, 2023

The drama about Unity’s new pricing models has set the whole game development community on fire, while we had an unexpected leak about the Pico 5 and some updates on the Apple Vision Pro. In the case of Unity Personal, the thresholds are 200,000 downloads and 200,000 in revenues, and the fee is $0.20 per install. And this $0.2

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The Ghost Howls

JANUARY 15, 2023

Hello from Qingdao, China! Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Useless news.

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. HTC, a strategic partner and shareholder of VR Education, has also started selling its ENGAGE-based product, VIVE Sessions, in China. link] Dissections in VR are FREE.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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Road to VR

JULY 17, 2017

Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next. Using 3D animations from 4DViews , China-based developer 应高选 created this with his iPhone 6s and Unity.

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The Ghost Howls

AUGUST 29, 2022

Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. Nreal launches in China and partners with Gentle Monster. Both Nreal Light, renamed Nreal X for China, and Nreal Air have been announced, priced at 4299 yuan and 2299 yuan, respectively. Other relevant news.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? Here you are the integral interview that I had with Kelly Peng, asking her everything from Kura to the differences between the US and China (Kelly comes from Xi’an), not to mention her life as a startupper. Video interview With Kura’s Kelly Peng.

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The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. Since I loved gaming (who doesn’t love gaming?),

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The Ghost Howls

SEPTEMBER 25, 2023

The leak came from China and talked about the Pico 5 product line going to feature the Pico 5, Pico 5 Pro, and Pico 5 Pro Max (yes, like the iPhones). The new Unity Personal will also remove the famous Unity splash screen Successful games using Unity Pro or Enterprise can choose if paying per install or by a 2.5%

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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The Ghost Howls

OCTOBER 16, 2023

Meta’s offering could so become this one: Quest 3 Lite, 64G, $199 Quest 3 Lite, 128G, $299 Quest 3 Lite, 256G, $399 Quest 3, 256G, $499 Quest 3, 512G, $649 And there is more: Meta is working on a partnership with Tencent to distribute the Quest 3 Lite also in China and compete with Pico in its own home. I truly hope this rumor is true.

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The Ghost Howls

MAY 17, 2021

This way it will be possible to add even eye-tracking to these enterprise device; Vive Vee, a virtual character that should represent the brand in China and the rest of the world. Pico Neo 3 launch has been a success in China. This could be The Unity Cube 2.0. Apple is working on a whole spatial ecosystem.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. Some news on the metaverse.

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The Ghost Howls

OCTOBER 26, 2020

At WCVRI, China shows its strategic interest for VR. And while China always moves chaotically, I think that the push of the government is helping its VR companies. While HTC is struggling on the hardware side, I think that it is moving very well to create a good software ecosystem, at least in China. HTC launches Vive XR Suite.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. China will try to change gear. The beautiful city of Qingdao, in Eastern China (Image by ThatsQingdao).

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The Ghost Howls

JANUARY 23, 2023

I’m still writing from China, and this week I spent the Chinese New Year here… it was an interesting experience, and if you lost my funny story about it, you can still have a look at it in my dedicated post. The new report regards other devices in the work at Apple. Welcome to another roundup of AR/VR news of the week!

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UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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The Ghost Howls

AUGUST 15, 2021

I have made some Youtube videos with really terrible quality My bonds with China have brought me some critics. Internet is beautiful. But actually, there have been many failures, mistakes, critics, things that made me sad , and some of them are known, others a bit less. The VR Fast was also fast in dying.

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The Ghost Howls

SEPTEMBER 9, 2024

I’m writing this newsletter across Hangzhou and Qingdao, which are two cities I personally love here in China! Top news of the week (Image by Pico) Pico launches Pico 4 Ultra and Motion Tracker in Europe and Asia After the launch in China, Pico has launched its latest product, Pico 4 Ultra, also in Europe and Asia.

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The Ghost Howls

SEPTEMBER 23, 2024

These are my last hours in China. By the way, if you want to read a bit more about my trip, be sure to check out my article on the XR ecosystem in China. By the way, if you want to read a bit more about my trip, be sure to check out my article on the XR ecosystem in China.

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The Ghost Howls

MAY 30, 2022

This shows the growing trend of European companies to try to create a new technological hub that can compete with the US and China for this new tech revolution. Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. News worth a mention. or no reason?

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. The price is going to be very cheap: only £79.99.

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The Ghost Howls

NOVEMBER 17, 2019

Apple AR glasses may be released in 2022–2023. Apple remains committed to AR, it still believes it is the technology that will supersede smartphones , but the technology is not ready to create something that is worth the Apple logo now. More info (Apple glasses delayed to 2022) More info (Apple glasses delay).

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The Ghost Howls

APRIL 4, 2022

I’m sure that after April, 20th, the Meta Quest ecosystem will appear even richer than it is now , creating a wider gap with other companies that may think about competing with the Quest, that is Pico, HTC, and even Apple. Unity talked about PlayStation VR 2 at GDC. Unity had a talk about developing for PlayStation VR 2 at GDC 2022.

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The Ghost Howls

DECEMBER 26, 2023

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

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The Ghost Howls

MARCH 1, 2021

Unity support for OpenXR is still in early beta , and so it’s not reliable yet to develop an OpenXR-compliant application in Unity. We Unity developers have still to use the current Unity tools that make us develop once, but then build for every different platform (like the ones I describe in this article ). The Verge).

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The Ghost Howls

JUNE 1, 2020

I’ve met Noah 2 times in China, and for two times I’ve been able to appreciate his amazing technical competence (he’s a genius, really) and his passion for XR. 3 Headsets come from China with love. This week we had the announcement of 3 headsets from China. Unity launches MARS tools. News worth a mention.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. The CEO is visiting China due to a decline in iPhone sales. Cook said: I am very confident in it (China).

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The Ghost Howls

JULY 26, 2021

If you are wondering why we should listen to the words of Avi Bar-Zeev, well… he helped in shaping the HoloLens, recently worked on XR glasses prototypes at Apple… and also Facebook wanted to hire him to lead its AR program. He’s someone that knows well what XR is. These are all problems to be figured out.

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ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. The panel started off with the burning question of when Apple will launch an XR device, with Schilowitz providing the answer “when it’s ready” – and not before.

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The Ghost Howls

FEBRUARY 22, 2021

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase.

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The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Huawei VR glasses are now available in China.

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