XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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Road to VR

JUNE 2, 2018

According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, Citing people familiar with the subject, Apple is said to have designed its two-player system out of privacy concerns—a departure from how Google currently handles multiplayer AR. image courtesy TIME.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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Next Reality AR

JUNE 1, 2018

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports that ARKit 2.0,

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Next Reality AR

MAY 8, 2018

On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. The first ARCore app to exhibit the new shared AR experiences will be Google's own Just a.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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Road to VR

AUGUST 7, 2024

Unlike Meta’s current line of Quest headsets, the alleged Microsoft headset will be used for “enjoying or watching content such as games or movies rather than the metaverse,” the report maintains (machine translated from Korean), potentially putting it in competition with Apple Vision Pro.

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AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ Will physical-world rights confer ownership of digital rights for anything geo-anchored? Click To Tweet.

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VRScout

AUGUST 10, 2022

In addition to accessing the world on a desktop, you’ll also be able to tune into Empyreal Parties through the Sensorium mobile app which is available for both Apple and Android devices. You can download the Sensorium Galaxy app today on iOS and Google Play and jump in-world to listen anytime! Image Credit: Sensorium.

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Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

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ARPost

SEPTEMBER 27, 2021

There’s a lot of buzz around this year because, while AWE never took a break, the conference went online last year and this time it’s live and in-person in Santa Clara California. Because people are still wary of travel and because the virtual AWE conferences had such high attendance, this year is going to be a hybrid event.

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Road to VR

OCTOBER 26, 2017

update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and support for SteamVR on Mac. ‘Production-ready’ support for Apple’s ARKit working on iOS11 was initially announced during Apple’s iPhone 8 and iPhone X unveiling last month.

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Road to VR

SEPTEMBER 3, 2022

The agreement was a big enough deal that the CEOs of both companies made the announcement together during the IFA 2022 conference. “We’re But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple.

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Next Reality AR

JUNE 1, 2018

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports that ARKit 2.0,

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Next Reality AR

JUNE 26, 2018

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments. For hardware, Google is urging administrators to opt for the Acer Chromebook Tab 10, the first tablet running Chrome OS and designed for schools, over the iPad.

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AR Insider

JULY 22, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences.

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AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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Road to VR

JULY 14, 2017

Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset.

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The Ghost Howls

MARCH 8, 2021

Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. This is also confirmed by the Wired article, where the journalist states that he has been able to see the conference in preview before the general audience. Google stops selling Cardboard viewers. Image by OceanX).

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

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Road to VR

JUNE 8, 2017

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. The post 4 Dev Demos Showing Off Apple’s New ARKit Tracking appeared first on Road to VR.

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UploadVR Between Realities podcast

JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. That day is today. Take a look at the platform below.

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AR Insider

MARCH 19, 2021

As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. What’s Driving Apple’s Rumored VR Play? Because AR is new technology it will benefit from tightly-integrated and purpose-built components (Apple’s longstanding approach ).

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VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. Companies like Google and Apple have done that instead. Facebook boss Mark Zuckerberg is on a quest to kill the smartphone. But Zuckerberg’s ambition is much wider.

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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VRScout

OCTOBER 12, 2022

During the Meta Connect 2022 conference, the company revealed a new mixed reality mini-mission for its popular I Expect You to Die series as well as an official release date for Among Us VR. Some of their clients include companies such as Microsoft, Google, Apple, The Walt Disney Company, The National Institute of Health , and Yale.

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VRScout

SEPTEMBER 8, 2018

One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds. Conferences like the VR/AR Summit proliferate on the cusp of disruption,” says the columnist and author.

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Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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AR Insider

NOVEMBER 26, 2019

Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. This plays out through Google Lens (visual search) and Live View (AR mapping/navigation). In all cases, it will utilize Google’s robust image database for object recognition.

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GizModo VR

MAY 11, 2022

Google used its I/O Developer Conference this year to introduce the world to the latest family of Pixel products, including a new member in the Pixel Watch. Yes, the long-awaited smartwatch has finally been announced, giving hope to Android users awaiting a true rival to the Apple Watch.

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Road to VR

APRIL 12, 2019

Since the SDK integrates with Apple’s ARKit, the company’s solution doesn’t require Apple’s iBeacons or other hardware, just a user’s phone to visually locate itself and display turn-by-turn directions. The results do look promising though. Does all of this look more than a bit familiar?

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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GizModo VR

JUNE 7, 2021

Apple today announced expanded support for digital car keys in iOS 15 during its WWDC keynote. Combined with Google’s recent Android announcements at its own developers conference, it’s clear that the big transition to digital car keys will begin in earnest later this fall. Read more.

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XR Today - Augmented Reality tag

SEPTEMBER 6, 2024

Cristiano Amon, CEO of Qualcomm has announced it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone. Qualcomm partnered with Google and Samsung at the beginning of the year to strengthen XR use cases for headset and smart glasses with the help of its XR2+ Gen 2 chipset.

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Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

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