Road to VR

JUNE 2, 2018

According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, Citing people familiar with the subject, Apple is said to have designed its two-player system out of privacy concerns—a departure from how Google currently handles multiplayer AR. image courtesy TIME.

Apple 279

Apple San Jose AR Google 279

Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

Google 326

Google AR Singapore Samsung 326

Next Reality AR

JUNE 1, 2018

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports that ARKit 2.0,

San Jose 212

San Jose Google Apple California 212

Next Reality AR

MAY 8, 2018

On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. The first ARCore app to exhibit the new shared AR experiences will be Google's own Just a.

Augmented Reality 203

Augmented Reality Google Apple Conference 203

AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

Google 319

Google Oculus Magic Leap Data Glove 319

Road to VR

AUGUST 7, 2024

Unlike Meta’s current line of Quest headsets, the alleged Microsoft headset will be used for “enjoying or watching content such as games or movies rather than the metaverse,” the report maintains (machine translated from Korean), potentially putting it in competition with Apple Vision Pro.

Microsoft 363

Microsoft Samsung Hardware Google 363

AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ Will physical-world rights confer ownership of digital rights for anything geo-anchored? Click To Tweet.

Google 417

Google AR Apple Data 417

VRScout

AUGUST 10, 2022

In addition to accessing the world on a desktop, you’ll also be able to tune into Empyreal Parties through the Sensorium mobile app which is available for both Apple and Android devices. You can download the Sensorium Galaxy app today on iOS and Google Play and jump in-world to listen anytime! Image Credit: Sensorium.

Unreal 460

Unreal Apple Conference Google 460

Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

Google 200

Google AR Machine Learning Microsoft 200

ARPost

SEPTEMBER 27, 2021

There’s a lot of buzz around this year because, while AWE never took a break, the conference went online last year and this time it’s live and in-person in Santa Clara California. Because people are still wary of travel and because the virtual AWE conferences had such high attendance, this year is going to be a hybrid event.

Conference 511

Conference AR Augmented Reality Hardware 511

Road to VR

SEPTEMBER 3, 2022

The agreement was a big enough deal that the CEOs of both companies made the announcement together during the IFA 2022 conference. “We’re But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple.

Apple 355

Apple Virtual Reality Architecture Augmented Reality 355

Next Reality AR

JUNE 1, 2018

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports that ARKit 2.0,

San Jose 151

San Jose Google Apple California 151

Road to VR

OCTOBER 26, 2017

update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and support for SteamVR on Mac. ‘Production-ready’ support for Apple’s ARKit working on iOS11 was initially announced during Apple’s iPhone 8 and iPhone X unveiling last month.

Unreal 262

Unreal Apple Google Augmented Reality 262

AR Insider

JULY 22, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences.

AR 321

AR Retail Apple Data 321

Next Reality AR

JUNE 26, 2018

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments. For hardware, Google is urging administrators to opt for the Acer Chromebook Tab 10, the first tablet running Chrome OS and designed for schools, over the iPad.

Education 155

Education Google Chicago Augmented Reality 155

AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

AR 397

AR Real Estate Data Google 397

Road to VR

JULY 14, 2017

Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset.

Apple 279

Apple AR Conference Google 279

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

China 532

China Apple Ukraine Video 532

Road to VR

JUNE 8, 2017

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. The post 4 Dev Demos Showing Off Apple’s New ARKit Tracking appeared first on Road to VR.

Augmented Reality 279

Augmented Reality Unreal Apple AR 279

UploadVR Between Realities podcast

JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. That day is today. Take a look at the platform below.

Apple 159

Apple AR Conference Unreal 159

AR Insider

MARCH 19, 2021

As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. What’s Driving Apple’s Rumored VR Play? Because AR is new technology it will benefit from tightly-integrated and purpose-built components (Apple’s longstanding approach ).

Strategy 365

Strategy AR Apple Hardware 365

VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. Companies like Google and Apple have done that instead. Facebook boss Mark Zuckerberg is on a quest to kill the smartphone. But Zuckerberg’s ambition is much wider.

Conference 226

Conference Google AR Apple 226

VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

Augmented Reality 302

Augmented Reality Microsoft AR Apple 302

VRScout

SEPTEMBER 8, 2018

One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds. Conferences like the VR/AR Summit proliferate on the cusp of disruption,” says the columnist and author.

AR 273

AR Magic Leap Conference North America 273

AR Insider

NOVEMBER 26, 2019

Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. This plays out through Google Lens (visual search) and Live View (AR mapping/navigation). In all cases, it will utilize Google’s robust image database for object recognition.

AR 354

AR Google Case Study Examples 354

GizModo VR

MAY 11, 2022

Google used its I/O Developer Conference this year to introduce the world to the latest family of Pixel products, including a new member in the Pixel Watch. Yes, the long-awaited smartwatch has finally been announced, giving hope to Android users awaiting a true rival to the Apple Watch.

Google 111

Google Conference Apple Samsung 111

Road to VR

APRIL 12, 2019

Since the SDK integrates with Apple’s ARKit, the company’s solution doesn’t require Apple’s iBeacons or other hardware, just a user’s phone to visually locate itself and display turn-by-turn directions. The results do look promising though. Does all of this look more than a bit familiar?

Retail 260

Retail AR Google Augmented Reality 260

Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

Apple 281

Apple Hand tracking Simulation Controllers 281

AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

AR 369

AR Google Real Estate Machine Learning 369

XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

Google 129

Google AR Magic Leap Augmented Reality 129

GizModo VR

JUNE 7, 2021

Apple today announced expanded support for digital car keys in iOS 15 during its WWDC keynote. Combined with Google’s recent Android announcements at its own developers conference, it’s clear that the big transition to digital car keys will begin in earnest later this fall. Read more.

Apple 105

Apple Google Conference Samsung 105

XR Today - Augmented Reality tag

SEPTEMBER 6, 2024

Cristiano Amon, CEO of Qualcomm has announced it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone. Qualcomm partnered with Google and Samsung at the beginning of the year to strengthen XR use cases for headset and smart glasses with the help of its XR2+ Gen 2 chipset.

Samsung 125

Samsung Google AR Augmented Reality 125

Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

Hardware 127

Hardware Google AR Samsung 127

XR Today - Augmented Reality tag

MAY 13, 2024

Tomorrow, Google’s I/O conference is poised to showcase its latest updates concerning its extensive technology portfolio. From smartphones to AI, Google is very much positioned in the enterprise solutions space with its products. Could Google release smart glasses? Aside from the secretive AR/VR/MR announcements.

Google 122

Google Samsung AR Hardware 122

Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

Apple 137

Apple New York AR Unreal 137

Upload VR

FEBRUARY 26, 2024

The developer of early demos for the Rift DK1 and DK2 has brought one of modern consumer VR’s very first demo experiences to Apple Vision Pro — Proton Pulse. Remarkably, more than a decade later, Proton Pulse is one of the few fully immersive VR apps on the $3500 Apple Vision Pro. I later found two boxes at my house,” Moravetz wrote.

Apple 123

Apple Gaming Google Conference 123

XR Today - Mixed Reality tag

AUGUST 29, 2023

Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.

Samsung 97

Samsung Google Apple Eye Tracking 97