The Ghost Howls

APRIL 12, 2024

Apple RoomPlan lets you scan your room and detects not only the shape of the room but also of the pieces of furniture that there is inside it (Image by Apple) The integration of the virtual experience with the environment is what makes the real and virtual realities really merge with each other, becoming a true mixed reality.

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Microsoft Apple Technology Course 454

XR Today - Mixed Reality tag

MARCH 12, 2025

If youve been keeping tabs on emerging extended reality tech, you probably know all about Apple XR for business the evolving ecosystem of tools, apps, and immersive enterprise software. Apples entry into the XR landscape has been a little rocky. But Apples XR journey is far from over its just beginning.

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Apple Healthcare Real Estate Immersion 76

Road to VR

SEPTEMBER 13, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Much like Microsoft HoloLens, Daqri’s Smart Glasses were created for use by enterprise costumers including manufacturing, field services, maintenance and repair, inspections, construction, etc. Image courtesy Daqri.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. ExpiCulture?—?Developing

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Microsoft AR Real Estate Architecture 130

Road to VR

MARCH 1, 2019

Architecture & Construction. SEE ALSO Microsoft Significantly Misrepresented HoloLens 2's Field of View at Reveal. Entertainment. Retail & Commerce. Creator Tools. Aesthetic Interactive. Felix & Paul Studios. Collaboration. Data Visualization. Immersion Analytics. Workplace Training. Documentary. Health & Wellness.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. development processes.

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Microsoft Magic Leap Industry Machine Learning 133

The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. Let me be very honest: I’m not expecting that much from this year in augmented reality.

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Augmented Reality Magic Leap AR Microsoft 419

The Ghost Howls

JULY 5, 2021

Microsoft too had to lose $10B to let Xbox enter the gaming console market and compete with PlayStation. It’s a good moment for VR: thanks to the strong sales of the Oculus Quest 2 and the rumors of Apple entering the space soon, there is much more confidence in the future of immersive technologies. Image by Microsoft).

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Virtual Reality District of Columbia Gaming Oculus 494

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Apple Immersion AR Hardware 129

XR Today - Augmented Reality tag

JANUARY 30, 2025

In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025. Recently, Samsung’s dive into the XR headset market has been stealing headlines.

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South Korea Samsung Wearables AR 111

XR Today - Augmented Reality tag

OCTOBER 23, 2023

Earlier this year, Apple debuted its Vision Pro XR headset to provide an immersive productivity tool to act as a technology leap forward following the firm’s Mac laptop and desktop portfolio. Users can then view their iPhone-captured 3D spatial recordings via Apple’s Vision Pro MR headset as an AR visualisation.

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Apple AR Tools Construction 104

Tech Trends VR

AUGUST 1, 2018

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. 68 percent of respondents in a recent Microsoft survey expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals Click To Tweet.

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Survey Microsoft Magic Leap Trends 168

XR Today - Mixed Reality tag

JULY 19, 2024

While MR headsets are generally more expensive, with the Apple Vision Pro raising the average selling price by over $1000, audiences are still interested enough to turn their gaze towards a product that can leverage VR and AR applications. There is still a lot to come this year: new announcements, events, and maybe products.

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Apple United Kingdom Construction Healthcare 91

XR Today - Augmented Reality tag

JUNE 16, 2022

Augmented reality (AR) remote guidance solutions experts Arvizio announced on Wednesday added support for its Instructor solution for Apple iPads and iPhones, as well as Android smartphones. Arvizio made Instructor available for a series of headsets, including Microsoft’s HoloLens 2 and the Magic Leap 2.

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AR Insider

DECEMBER 25, 2019

This is a perfectly valid construct but it’s arguably overused as fodder in nearly every conference presentation these days on AR’s status. So we’ve begun to think about AR’s lifecycle using a different construct: that of a pendulum. Apple , Google , Facebook and Microsoft are all on that list.

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Google AR Construction Training 196

AR Insider

NOVEMBER 29, 2019

Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. For example, Apple has the most amount of AR speculation surrounding it, including potential AR glasses. But using the above construct, what are its motivations ?

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Wearables AR Apple Exercises 208

XR Today - Mixed Reality tag

MARCH 20, 2025

Apples journey into the extended reality landscape has been complicated. The launch of the Apple Vision Pro and VisionOS system caused significant hype. However, Apple Vision Pro workplace adoption has been limited, thanks to the devices significant cost. However, the Apple Vision Pro workplace experiences are unique.

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Apple Data Microsoft Training 73

XR Today - Virtual Reality

APRIL 29, 2024

This factor gives companies like Apple and Microsoft a lead in providing enterprise XR due to a trusted history. Large construction projects can bring in design engineers, lead maintenance teams, and department heads during the design phase of a brand-new facility by putting all those people into a VR space.

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How To Industry Technology Software 301

AR Insider

MAY 27, 2020

If you look at AR in the enterprise sector and compare it with Geoffrey Moore’s “Crossing the Chasm” construct, it is easy to see that the market is in the middle of the chasm. Zoom leaves Microsoft miles behind with Skype and teams. The added value is evident, but adoption was still slow. Why is that?

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AR Augmented Reality Technology Tools 294

XR Today - Mixed Reality tag

MAY 24, 2024

Next month, Apple’s Worldwide Developer Conference 2024 (WWDC) and Augmented World Expo 2024 (AWE) are set to shake up the enterprise XR space. At WWDC 2024, Apple may reveal international release windows for its Vision Pro device. The development of the volumetric workspace follows Microsoft’s AI updates.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. According to the firm, the partnership extends PIXO VR’s product portfolio to regional clients representing markets such as energy, construction, education, and healthcare.

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Unity Microsoft Trends Training 89

The Ghost Howls

OCTOBER 4, 2021

Afterlife, The Curious Tale of the Stolen Pets, and Apex Construct. Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Microsoft is going to release a database of synthetic faces.

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HTC Oculus AR Gaming 379

ARVR

MAY 11, 2022

If this sounds familiar, it’s a subset of an existing construct known as the AR cloud. Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. Moves & Motivations Of course, Google isn’t alone.

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AR Insider

JULY 31, 2019

Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. For example, Apple has the most amount of AR speculation surrounding it, including potential AR glasses. But using the above construct, what are its motivations ?

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AR Wearables Apple Microsoft 154

XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. Digital twins are quickly becoming a staple solution for enterprise XR clients.

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Unity Construction Real Estate Data 114

XR Today - Mixed Reality tag

APRIL 8, 2024

Innovators like Apple, Meta, Microsoft, and Varjo have revolutionized the space, showing how flexible, versatile, and powerful mixed reality can be. Solutions like the Meta Quest 3 and Apple Vision Pro allow users to choose exactly what type of immersion they want for each use case.

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AR Insider

FEBRUARY 26, 2020

Reference designs from Flex, Qualcomm and Microsoft offer the enterprise the resources they need to create AR headworn devices that meet the specific needs of their industry. We have already seen Trimble customize the HoloLens for the construction industry and the military make its adjustments for the army. Source: Apple.

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Augmented Reality Wearables AR Industry 327

XR Today - Mixed Reality tag

APRIL 9, 2024

However, the success of innovative new headsets, like the Apple Vision Pro, Meta Quest 3 , and the Microsoft HoloLens 2, is driving increased adoption of MR. Suddenly, everyone wants to compare mixed reality headsets and embed them into their workflows. These could be ideal for mixed reality in the manufacturing or construction space.

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How To Microsoft Apple Software 115

ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices. billion by 2024.

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Augmented Reality Trends Immersion AR 245

The Ghost Howls

FEBRUARY 23, 2023

For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. However, something changed in the industry, including market construction. A screenshot with part of the speakers that will be part of the event. What has been the most important XR news in China in the latest weeks?

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China Industry Government Hardware 387

XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. Apple’s stock prices reflected this following the event.

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Apple Microsoft HTC Magic Leap 97

XR Today - Mixed Reality tag

SEPTEMBER 18, 2023

Microsoft is already working with an esteemed client list to distribute its immersive solutions portfolio to suit a range of enterprise use cases. One of Microsoft’s XR clients is Nexco-East Engineering, which operates roughly 4,000km of all expressways in Japan. This resulted in gaps in understanding.

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Microsoft Training Japan Machine Learning 119

The Ghost Howls

NOVEMBER 6, 2018

This lets you experience scenes that are a bit more complex than the ones that you can live on Microsoft’s device; The field of view is 40° Horizontal and 30° Vertical. Furthermore, it is not something original to Magic Leap, since I’ve seen Microsoft doing it in VR some years ago.

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Magic Leap Controllers Microsoft AR 334

XR Today - Augmented Reality tag

OCTOBER 27, 2022

is available for head-mounted AR devices and iPads via Apple’s online storefront. In August, Taqile partnered with Microsoft to integrate its service’s Azure Remote Rendering tools into the Manifest toolkit. solutions can affect industries like utilities, construction, engineering, communications, and manufacturing.

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Chicago Training Construction Tools 105

XR Today - Mixed Reality tag

OCTOBER 30, 2023

It plans to do this as “we ramp up construction on sites with the new data center architecture we announced late last year. This triggered massive layoffs and project closures across companies like Meta, Microsoft, Google, Snap, Salesforce, and many others. Revolving Door Policies at Meta?

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Head Mounted Display United Kingdom Data Construction 122

XR Today - Mixed Reality tag

FEBRUARY 2, 2023

This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings. Such innovations include its partnerships with Microsoft and Zoom, digital twin and hyperrealistic avatar construction tools , and AI-powered Research SuperCluster facility, among others.

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AR Insider

OCTOBER 18, 2019

We also have software that designs the elements within the waveguide to manipulate light, and to model the performance in the construction of those waveguides…I liken it to teaching them to fish, instead of giving them a fish. Everybody thinks Apple will come out with something at some point, and I think that’s probably true.

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AR Magic Leap Technology Hardware 150