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Microsoft and Sony Join Other Industry Giants in Support of OpenUSD Standard

Road to VR

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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The AR Space Race, Part VII: Microsoft

AR Insider

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. What’s Microsoft’s XR Play? ” But it’s not alone.

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Insiders

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The XR Week Peek (2023.01.16): Meta discontinues Quest 1, Apple HMD is in the hand of developers, and more!

The Ghost Howls

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.

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This HoloLens App Wants to Kickstart Collaborative Mixed Reality

VRScout

They became one of the first teams to join Microsoft’s Mixed Reality Partner Program. They became one of the first teams to join Microsoft’s Mixed Reality Partner Program. The post This HoloLens App Wants to Kickstart Collaborative Mixed Reality appeared first on VRScout.

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. Though Apple has a big head start, Google appears to have its eyes on a hearables future given its less-popular Pixel Buds.

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Environment understanding for mixed reality: why it is important and why it should improve

The Ghost Howls

Apple RoomPlan lets you scan your room and detects not only the shape of the room but also of the pieces of furniture that there is inside it (Image by Apple) The integration of the virtual experience with the environment is what makes the real and virtual realities really merge with each other, becoming a true mixed reality.

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Will 3D Cities Unlock Immersive Experiences?

AR Insider

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. Back to the issue of timing and underlying tech (a gating factor for Microsoft Virtual Earth 3D in 2006), a force multiplier for all of the above may be 5G. The product’s main feature was 3D graphical renderings of U.S. Force Multiplier.

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