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And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. The writing has been on the wall for a long time. Whether an Apple entrance is real this time or not, AWE is bracing itself.
Sony's upcoming standalone headset running the XR2+ Gen 2 chipset is unlikely to draw in creatives with its limited field of view and finicky controllers. UploadVR Ian Hamilton I tried a brief hands-on with the headset and its unusual controllers at the Augmented World Expo conference in LongBeach.
A quick demo offered by Doublepoint at the Augmented World Expo in LongBeach brought across the concept. The demo at AWE showed control of two different lamps and I was asked to stand in a specific spot on the floor, gesturing to each light and taking control of the object with a pinch, then rotating my wrist to adjust brightness.
The future of immersive tech isn’t just about cool experiences and straight-up scifi hardware; it’s about who controls the data, how we shape digital worlds, and what kind of future we’re building. So, who controls that? XR Guild in the Big Apple XR is blowing up in NYC. Follow Brittan on Linkedin.
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