The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. GPS together with the sensors on the phone is all that we need to orient ourselves on a 2D map like Google Maps that we use every day. What is VPS? How do you develop an application using VPS?

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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The Ghost Howls

MARCH 20, 2023

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. Google is discontinuing Google Glass, even in its Enterprise Edition which found some fields of application in the B2B sector (e.g.

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Road to VR

JUNE 30, 2020

Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. If you’re looking for more examples of Google’s volumetric video, you can check them out here.

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The Ghost Howls

FEBRUARY 10, 2025

Its been a good end of the week for me: on the work side, I have broken the news about camera access on Android XR (more on this later on), while on the personal side, I managed to cook some good Italian pasta here in China for some friends (Ive brought some ingredients from home, of course). I think this is great news. Happy Birthday, GT!

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. In fact, Apple’s Achilles heel for AirPods is the famously inept Siri.

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Upload VR

JANUARY 22, 2025

Google is acquiring "some of" HTC Vive's engineering team to "accelerate the development of the Android XR platform". As an interesting parallel: in late 2017 Google acquired some of HTC's mobile devices engineering team, and leveraged these engineers to vastly improve the hardware of its Pixel phones.

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Road to VR

FEBRUARY 19, 2024

Apple’s SVP of Marketing Greg Joswiak posted on X (formerly Twitter) recently that the App Store now has 1,000+ apps designed for Vision Pro, a fair sight more than the 600 apps reported by the company right before the headset’s February 2nd launch. .

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

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The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. More info (Use Google Translate).

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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The Ghost Howls

JANUARY 4, 2025

And it promises to have also some features that surpass the Apple Vision Pro (I hope not the price!). From this quick look, it seems a mix between Android and the interface of the Apple Vision Pro. The game of the year has of course been Black Myth Wukong, while the VR game of the year has been Metro Awakening VR.

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AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. Apple of My Eye. But we’re not holding out for that.

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UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

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Road to VR

SEPTEMBER 14, 2018

Though there wasn’t much groundbreaking in the Daydream news shared at Google I/O this year, the company is growing its AR/VR team at an accelerated rate, suggesting Google has a number of things up its sleeve yet. ” The opening is at Google’s Mountain View headquarters. Photo by Road to VR.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. The results are of course favorable to the new model.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. with downloadable courses priced at $1.99 It has been developed with the studio “m ssing p eces”.

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Google details Project Starline. (Image from the web).

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Upload VR

DECEMBER 12, 2024

UploadVR Ian Hamilton If you missed the news, Samsung finally revealed its standalone headset today, and Google revealed the Android XR platform that it will run. But Google is building a platform it hopes will be the industry standard, and at least three other companies are already building devices to run it: Sony, Lynx, and Xreal.

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AR Insider

MAY 18, 2021

After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Google also wins on sheer scale.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. But what does this DMA ask the “gatekeepers”?

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Apple Europe Data Amazon 517

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Apple Augmented Reality AR Virtual Reality 541

The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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VRScout

JUNE 21, 2018

Apple announced earlier this month they would adopt the new USDZ file format for 3D content across its AR-enabled iPhones and iPads, which can display illusory, animated images placed in your real surroundings. The San Jose-based creative software company partnered with Apple and Pixar to develop and launch the file type.

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