Upload VR

JANUARY 22, 2025

Google is acquiring "some of" HTC Vive's engineering team to "accelerate the development of the Android XR platform". As an interesting parallel: in late 2017 Google acquired some of HTC's mobile devices engineering team, and leveraged these engineers to vastly improve the hardware of its Pixel phones.

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The Ghost Howls

FEBRUARY 10, 2025

Its been a good end of the week for me: on the work side, I have broken the news about camera access on Android XR (more on this later on), while on the personal side, I managed to cook some good Italian pasta here in China for some friends (Ive brought some ingredients from home, of course). I think this is great news. Happy Birthday, GT!

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Road to VR

FEBRUARY 19, 2024

Apple’s SVP of Marketing Greg Joswiak posted on X (formerly Twitter) recently that the App Store now has 1,000+ apps designed for Vision Pro, a fair sight more than the 600 apps reported by the company right before the headset’s February 2nd launch. .

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

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AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. Apple of My Eye. But we’re not holding out for that.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Road to VR

SEPTEMBER 14, 2018

Though there wasn’t much groundbreaking in the Daydream news shared at Google I/O this year, the company is growing its AR/VR team at an accelerated rate, suggesting Google has a number of things up its sleeve yet. ” The opening is at Google’s Mountain View headquarters. Photo by Road to VR.

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Upload VR

DECEMBER 12, 2024

UploadVR Ian Hamilton If you missed the news, Samsung finally revealed its standalone headset today, and Google revealed the Android XR platform that it will run. But Google is building a platform it hopes will be the industry standard, and at least three other companies are already building devices to run it: Sony, Lynx, and Xreal.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. The results are of course favorable to the new model.

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AR Insider

MAY 18, 2021

After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Google also wins on sheer scale.

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AR Insider

MAY 11, 2020

One example is Google’s efforts to ease us into AR by incubating it in search. It also includes planting the Google Lens button in more prominent spots, like the search bar in Google’s iOS app (see below). This will start on Apple’s turf such as products at Apple Stores that display QR codes.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. But what does this DMA ask the “gatekeepers”?

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Apple Europe Data Amazon 515

Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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ARPost

OCTOBER 9, 2021

See Also: You Can Take a Free Coursera Course on XR from the University of Michigan. Students in the program will take courses in the fundamentals of networking technology and scripting. See Also: Training for the Future: AR Marketing Course at Brock University in Canada.

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The Ghost Howls

APRIL 7, 2025

Unless there is an Apple drawn on it, of course. Ndreams announced Synapse 2, but only for Google Cardboard, and Voodoo DE showed a preview of a very futuristic device. Of course, it has not only been the XR space, but the whole tech ecosystem making jokes.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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Wearables AR Apple Strategy 385

VRScout

JUNE 21, 2018

Apple announced earlier this month they would adopt the new USDZ file format for 3D content across its AR-enabled iPhones and iPads, which can display illusory, animated images placed in your real surroundings. The San Jose-based creative software company partnered with Apple and Pixar to develop and launch the file type.

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Google AR San Jose Apple 204

The Ghost Howls

NOVEMBER 15, 2022

Do you recall the rumor in town about the upcoming Apple headset coming with a sort of tracking ring you can use to control the device? The device was very rough and didn’t have an Apple on it, but it worked, and it was quite cheap. The design also reminded me a bit more about other smartglasses, like Google Glass.

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

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Wearables AR Strategy Apple 361

The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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AR Insider

JULY 22, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences. Transactional Layer.

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AR Insider

APRIL 6, 2021

We’re talking of course about AR glasses. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple.

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The Ghost Howls

JANUARY 17, 2022

The most bullish of them is, of course, Meta. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset. The rumors about an upcoming Apple XR headsets are not stopping, and this confirms that something is coming. Beat Games).

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Hypergrid Business

FEBRUARY 3, 2024

Apple Vision Pro. Image courtesy Apple.) I recently read a CNN article on Tim Cook and the risk he’s taking with Apple Vision Pro. The gist of it is this: The Vision Pro will be Apple’s riskiest launch in years and could end up being the product that defines Tim Cook’s legacy. Have you seen the Apple Vision Pro movie?

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AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Planet Scale.

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AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. That’s just a thought exercise of course. Google lives on the web after all.

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Road to VR

DECEMBER 13, 2024

Android XR, of course. Beyond debates about specs or features, one major factor is likely to determine whether Meta can fend off growing pressure from Google and Apple in the XR landscape: flat apps. So between Meta and Google, we have two XR platforms: Metas Horizon OS has the largest and best library of immersive apps.

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Road to VR

MAY 17, 2024

For comparison, Apple’s App Store allows apps to be priced up to $10,000, and Google’s Play Store up to $400. Priced at €6,000, the package is built with corporate and course training in mind, rather than individual users. This establishes a new maximum price that Meta has permitted for an app.

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Training Simulation Course Google 330