The Ghost Howls

JUNE 27, 2022

Of course, its FOV was restricted because there are not in the market displays with so many pixels and such a big size For HDR there was Starburst, an HMD able to deliver 20,000 nits , much more than the 1,000 ones of a commercial HDR TV. We have lots of non-news about Apple’s XR efforts. Other relevant news. Useless news.

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Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). This has of course nothing to do with gathering data from the biggest number possible of people. Apple AR headset may have been delayed to 2025. Absolutely Not.

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HTC Apple Magic Leap AR 523

The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

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The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Standalone/All-in-two headsets.

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. VR game Walkabout Mini Golf.

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Strategy Microsoft Magic Leap Apple 360

The Ghost Howls

DECEMBER 9, 2024

Of course, this is also the mission of big players like Google and Apple. And if you have any questions, of course, you can ask them in the comments and I will do my best to support you! As for localization, compatibility means understanding which devices may run the applications powered by VPS.

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VRScout

JULY 14, 2019

Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes. Of course, filing a patent by no means guarantees a final product will ever see the light of day.

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AR Insider

MARCH 4, 2021

And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. This “AR lite” approach, as we’re calling it, also fits the profile for Apple and its style sensibilities. So given that choice, Apple could lean towards the former in V1.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Top news of the week.

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AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Tilt Brush becomes open source.

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. Of course, you can look through. What is the current status of the project?

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. News worth a mention.

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AR Insider

APRIL 6, 2020

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. Drilling Down.

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The Ghost Howls

JULY 29, 2020

Steve answered me that they don’t want to over promise as other companies have done in the past (cough…cough… Magic Leap ), but of course, they have to talk about what they are doing to generate awareness and attract investors. Of course, the actual release date will depend on FDA approval. Release roadmap.

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The Ghost Howls

OCTOBER 22, 2021

Founded by Tomas Sluka in 2017, the startup has now grown to have up to 20 highly specialized employees , some of them taken from other companies in the field like Intel and Magic Leap. All of this on paper, of course. So… what is the magic that these lightfields add? CREAL VR headset prototype hands-on.

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AR Magic Leap Technology Course 545

Road to VR

JUNE 7, 2022

By comparison similar devices like HoloLens 2 and Magic Leap tend to have hazy color inconsistency which often shows a faint rainbow haze from one side of the view to the other. You can of course offload the compute and battery into a tethered ‘puck’ design, but this significantly reduces the consumer appeal.

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AR Magic Leap Course Google 363

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. According to early testers, however, the headset feels and looks like a Meta Quest Pro, with the visual quality of the Apple Vision Pro.

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The Ghost Howls

JANUARY 12, 2020

Of course, it is aimed at the enterprise (and the military) market. Of course, he also talks about immersive realities. Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. It also puts in the right context the $3B investment got by Magic Leap.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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The Ghost Howls

SEPTEMBER 24, 2024

The Quest 3S will be probably marketed as the most affordable mixed reality headset on the market , so Meta may want to show that it can do Spatial Computing like the Apple Vision Pro but at less than one-tenth of the price. Games are a type of content where Meta is very strong while Apple has a lacking ecosystem.

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XR Today - Virtual Reality

MAY 15, 2023

Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap. Steinerman gave the example of a mini golf course or a stylized cityscape race track. You want to go with your friends. We’re hoping you know to be a part of that conversation.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

FEBRUARY 7, 2023

An operating system that in the future may expand to other headsets, of course. Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones.

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ARVR

FEBRUARY 1, 2023

But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

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Upload VR

OCTOBER 20, 2023

Some other headsets like Pico 4 and Quest Pro house the battery in the rear padding instead of in the visor, while Apple Vision Pro has a tethered external battery pack to remove it from your head entirely. 0:00 / 0:04 1× Of course, that 397 grams figure includes the side arms and speakers, which you won't feel on the front of your face.

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AR Insider

JANUARY 1, 2020

This point of intersection is of course purely speculative — as is any prediction that far out — but it’s conceptually important. Projections from our research arm, ARtillery Intelligence , peg the consumer AR glasses inflection in 2022 ( based largely on Apple). Header image credit: Magic Leap.

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Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. I can only begin to imagine the possibilities and Apple is currently feeding developers kits at $3,500 each to build what’s in their imaginations. This is usually done to restore their sight to what others have at 20/20.

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Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

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The Ghost Howls

MARCH 30, 2020

The old Reverb was already a great headset, with a 2K per eye resolution that was above all the other headsets on the market (with the exception of Pimax, of course). Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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The Ghost Howls

MAY 28, 2023

Dynamic generative applications The lightbulb in my brain powered on by reminding my interview with the amazing John Gaeta (when he still was at Magic Leap). Of course, you can simplify and then make the system perform choices at runtime (e.g. Of course ChatGPT! Something so cool I could try and fail big.

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The Ghost Howls

MARCH 20, 2019

I’ve made so many friends and built so many relationships covering immersive media for the past three years I will limit my answers to people who are not in the book and with whom I don’t have any kind of a relationship: Apple, Google, and Facebook. Yes, of course. So that’s who I’d like to sit down with and can’t.

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The Ghost Howls

FEBRUARY 18, 2021

Of course, all the community is interested in them, because they could mean a revolution in augmented reality, that is currently based on devices that have a tiny FOV window, or that have a wide FOV but unsatisfying quality of the visuals. Will a little startup be able to beat the big behemoths like Apple and Facebook?

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Road to VR

MAY 9, 2018

Magic Leap has confirmed eye-tracking on their upcoming development headset. And even Apple is in the game, having reportedly acquired SMI , one of the former leaders in the eye-tracking space, and has drawn up patents implementing the technology. Fove is selling a development kit of their VR headset with inbuilt eye-tracking.

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