The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2.

Course 259

Course Magic Leap AR Oculus 259

The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

Apple 307

Apple Saudi Arabia Zeiss Latency 307

Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 338

Strategy Microsoft Magic Leap Apple 338

The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

Samsung 207

Samsung Apple Las Vegas China 207

The Ghost Howls

JUNE 27, 2022

Of course, its FOV was restricted because there are not in the market displays with so many pixels and such a big size For HDR there was Starburst, an HMD able to deliver 20,000 nits , much more than the 1,000 ones of a commercial HDR TV. We have lots of non-news about Apple’s XR efforts. Other relevant news. Useless news.

Apple 313

Apple Ukraine Eye Tracking Groups 313

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

Apple 136

Apple Saudi Arabia Magic Leap Video 136

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

Apple 145

Apple California Wearables Hand tracking 145

ARVR

FEBRUARY 1, 2023

But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

AR 130

AR Magic Leap Wearables Apple 130

Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. I can only begin to imagine the possibilities and Apple is currently feeding developers kits at $3,500 each to build what’s in their imaginations. This is usually done to restore their sight to what others have at 20/20.

Apple 134

Apple Saudi Arabia Magic Leap AR 134

ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. VR game Walkabout Mini Golf.

Virtual Reality 448

Virtual Reality Magic Leap Iceland AR 448

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

Magic Leap 170

Magic Leap Augmented Reality AR Florida 170

Upload VR

OCTOBER 20, 2023

Some other headsets like Pico 4 and Quest Pro house the battery in the rear padding instead of in the visor, while Apple Vision Pro has a tethered external battery pack to remove it from your head entirely. 0:00 / 0:04 1× Of course, that 397 grams figure includes the side arms and speakers, which you won't feel on the front of your face.

Magic Leap 143

Magic Leap Examples Apple Course 143

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 305

AR Apple Microsoft Ukraine 305

Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

Apple 135

Apple Eye Tracking Hand tracking Magic Leap 135

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 255

Apple AR Microsoft Magic Leap 255

VRScout

JULY 14, 2019

Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes. Of course, filing a patent by no means guarantees a final product will ever see the light of day.

Samsung 333

Samsung AR United States Magic Leap 333

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

Augmented Reality 476

Augmented Reality Magic Leap AR Apple 476

AR Insider

MARCH 4, 2021

And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. This “AR lite” approach, as we’re calling it, also fits the profile for Apple and its style sensibilities. So given that choice, Apple could lean towards the former in V1.

AR 266

AR Wearables Magic Leap Apple 266

Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. If true, it would represent a significant change of course for the HoloLens product line. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft.

Microsoft 298

Microsoft AR Samsung Magic Leap 298

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

Magic Leap 86

Magic Leap Saudi Arabia Apple Switzerland 86

The Ghost Howls

MAY 30, 2022

Of course, this option is hidden from all of us, so probably the secret user is a beta-tester of this functionality that leaked it. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. Meta is experimenting with Cloud Rendering for Quest.

Magic Leap 298

Magic Leap Virtual World Ukraine Microsoft 298

The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

Apple 153

Apple AR Magic Leap Eye Tracking 153

AR Insider

APRIL 6, 2020

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. Drilling Down.

AR 267

AR Magic Leap Data Course 267

EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). This has of course nothing to do with gathering data from the biggest number possible of people. Apple AR headset may have been delayed to 2025. Absolutely Not.

HTC 426

HTC Apple Magic Leap AR 426

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 395

Apple Samsung Eye Tracking Google 395

Upload VR

MAY 30, 2024

Sightful was founded by ex-Magic Leap executives Tamir Berliner and Tomer Kahan. Berliner also previously founded a 3D sensor company which he sold to Apple. You'll need a SIM card with an active plan from a carrier for that though, of course.

AR 137

AR Magic Leap Samsung Apple 137

The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

AR 336

AR Magic Leap Augmented Reality Controllers 336

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

Apple 77

Apple Immersion Industry Hardware 77

Robert Scoble

JUNE 8, 2021

We’ve been waiting for years for Apple to reveal its mixed reality products, including visors and glasses. We’ve been seeing the potential coming in other products like the Oculus Quest, the Magic Leap 1, or Microsoft’s Hololens. So it makes sense to upgrade all audio, which Apple is in the middle of doing.

Apple 96

Apple Las Vegas Magic Leap Israel 96

AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Tilt Brush becomes open source.

Google 253

Google Oculus Magic Leap Data Glove 253

The Ghost Howls

SEPTEMBER 24, 2024

The Quest 3S will be probably marketed as the most affordable mixed reality headset on the market , so Meta may want to show that it can do Spatial Computing like the Apple Vision Pro but at less than one-tenth of the price. Games are a type of content where Meta is very strong while Apple has a lacking ecosystem.

AR 318

AR Augmented Reality Magic Leap Apple 318

The Ghost Howls

OCTOBER 7, 2024

As a tech guy, of course, I’m all in for retro compatibility, and I would still love to sometimes attach my Oculus DK2 to my laptop and remember the good old times playing Tuscany. I know that I’m saying something unpopular, but I understand Microsoft’s decision.

Microsoft 319

Microsoft Samsung Apple Unity 319

Upload VR

SEPTEMBER 27, 2024

Thomas Van Bouwel, the creator of the upcoming game Laser Dance , took video on my phone of the entire experience, though of course you can’t see what I see. Once I got to the home menu of Orion I immediately thought of Magic Leap and HoloLens and XREAL and Tilt Five rather than Meta Quest or even the Apple Vision Pro.

AR 130

AR Magic Leap Apple Eye Tracking 130

Road to VR

JUNE 7, 2022

By comparison similar devices like HoloLens 2 and Magic Leap tend to have hazy color inconsistency which often shows a faint rainbow haze from one side of the view to the other. You can of course offload the compute and battery into a tethered ‘puck’ design, but this significantly reduces the consumer appeal.

AR 363

AR Magic Leap Apple Course 363

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

Magic Leap 157

Magic Leap AR Microsoft Apple 157

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Top news of the week.

China 453

China Apple Ukraine Video 453