ARPost

JULY 18, 2023

There’s quite a bit to unpack here, including the EC approach, the 4-point plan that they recently published, and – of course – what they mean by Web 4.0. Apple currently holds so much power that they could say ‘This is the way we’re going to go.’ The European Commission is already setting out to tackle Web 4.0.

Strategy 264

Strategy Europe Virtual World Groups 264

AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. This theory fits the profile for Apple’s signature multi-device ecosystem play.

AR 543

AR Wearables Apple Strategy 543

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

Magic Leap 463

Magic Leap Apple Unity Machine Learning 463

AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

Apple 307

Apple AR Video Technology 307

XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

Apple 306

Apple Wearables Zeiss Immersion 306

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

Apple 325

Apple Google Entertainment Samsung 325

AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

Wearables 385

Wearables AR Apple Strategy 385

Upload VR

JANUARY 10, 2025

Gears & Goo is out now on Apple Arcade for Vision Pro and it's a must-play for subscribers and strategy fans. I spent the better part of two 7-hour train rides over Christmas break locked into Gears & Goo from Resolution Games on Apple Vision Pro. Read on for our full overview.

Eye Tracking 110

Eye Tracking Apple Strategy Training 110

Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 246

Apple Hand tracking AR Virtual Reality 246

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

Wearables 366

Wearables AR Strategy Apple 366

AR Insider

APRIL 6, 2021

We’re talking of course about AR glasses. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye. The stakes are high for the AR industry, as Apple’s eventual moves could accelerate its ability to achieve scale.

AR 414

AR Wearables Apple Strategy 414

The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. Of course the launch of the new device, the Meta Quest Pro, was one of the most important things from Connect. The battle against Apple. "Our

Microsoft 545

Microsoft Strategy Tools HTC 545

The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

AR 343

AR Apple Oculus Augmented Reality 343

AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? For Google that of course means search.

Wearables 381

Wearables Google Apple AR 381

AR Insider

FEBRUARY 25, 2021

Apple signals interest in location-relevant AR through its geo-anchors. And Apple’s continued efforts to map the world in 3D will be a key puzzle piece. There are of course several moving parts. Google’s Internet of Places Materializes. Turf Battle . Google isn’t alone. How will it all come together?

Real Estate 412

Real Estate Google AR Exercises 412

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

Apple 359

Apple Sony HTC Hardware 359

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

Augmented Reality 542

Augmented Reality Magic Leap AR Apple 542

The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. The price of this device is $600 0 and it is of course aimed at the enterprise sector.

Leap Motion 393

Leap Motion Hand tracking Apple Data 393

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Top news of the week.

China 532

China Apple Ukraine Video 532

Tech Trends VR

JUNE 5, 2020

The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. Companies like Tesla, Apple, and Facebook are investing heavily in it because of its capability to completely change how we access, organize, and use information. The book also introduces what this all means culturally, both pro and con.

Augmented Reality 364

Augmented Reality Retail Healthcare Technology 364

AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. For Google that of course means search. We’ll be back with more breakdowns of players developing wearables strategies.

Wearables 326

Wearables Google AR Amazon 326

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. Then there’s Golfshot which provides strategic information to approach the green on a given Golf course. Next up: Apple.

Wearables 360

Wearables Exercises Hardware AR 360

AR Insider

JUNE 7, 2021

This is one of many pieces in Facebook’s spatial computing puzzle , which also includes AR-cloud development and, of course, VR. XR Talks: Behind Facebook’s Spatial Strategy. It’s unclear if this is apples-to-apples in terms of current/active creators versus lifetime totals. Neck-and-Neck.

AR 374

AR Apple Data Strategy 374

The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

Machine Learning 422

Machine Learning Apple Virtual Reality Ukraine 422

XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Sam’s Club and Walmart International. “As

Immersion 125

Immersion AR Retail Mexico 125

The Ghost Howls

SEPTEMBER 30, 2024

This year I want to do something a bit different: instead of reporting a list of all the announcements from there, I want to give you a detailed commentary about the event from a technical strategy standpoint. Apple already committed to doing AR and made clear that the endgame is AR glasses.

AR 398

AR Data Apple Italy 398

AR Insider

DECEMBER 21, 2020

As quick background for those unfamiliar, ARCore is Google’s AR developer platform — the counterpart to Apple’s ARkit — as well as its consumer-facing vessel. That’s just a thought exercise of course. To experience ARCore apps on an Android device, you must first have the Google Play Services for AR app.

Data 304

Data Google AR Exercises 304

The Ghost Howls

OCTOBER 7, 2022

The more buzzwords, the better, of course. After the shutdown of Oculus For Business , Meta’s enterprise strategy became very cloudy, with the enterprise Quest becoming the same device as the consumer Quest. Meta Quest Pro. Image by Ramiro Cardenas). Quest for enterprise. He has stopped making predictions a few years ago already.

Software 534

Software AR Oculus Apple 534

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. The other explanation is that it is there just for decoration, of course. Other relevant news. Image by Acer).

Augmented Reality 474

Augmented Reality Virtual Reality Apple Tools 474

AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. Boiling it Down.

Training 195

Training AR Wearables Strategy 195

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

Apple 139

Apple Saudi Arabia Magic Leap Video 139

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

Apple 130

Apple AR Augmented Reality Virtual Reality 130

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Some news on content.

Machine Learning 433

Machine Learning Eye Tracking Unity Hardware 433

AR Insider

APRIL 15, 2020

This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. There will be lots to watch and internalize as AR commerce evolves quickly from early and experimental stages to a firmer set of strategies around UX, user targeting, and distribution.

AR 340

AR Data Knowledge Base Strategy 340

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. This sense of motivation and urgency for wearables was quantified further in Apple’s Q4 earnings. Of course, the trend stretches beyond the big five ( let’s not forget Facebook ). Its motivation?

Wearables 237

Wearables Trends Amazon Hardware 237

The Ghost Howls

MAY 2, 2024

Quest 3S launch date and strategy When will the Quest 3S be launched? Then Boz said they announced the Quest 3 in June because it allowed Meta to do better marketing than if they launched after the summer, so I guess they are going to repeat the same strategy. Of course, take this suggestion with a grain of salt.

Gaming 399

Gaming Oculus Course Strategy 399

VRScout

JANUARY 7, 2020

Among the many products developed as part of what the company refers to as their “Age of Experience” product strategy, Samsung also teased its own dedicated AR headset. Of course, it goes without saying that the products shown are still very much in their developmental stage.

Samsung 204

Samsung AR Augmented Reality Exercises 204