AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Data privacy.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The Ghost Howls

JUNE 10, 2024

F inally, I have been able to put my hands on an Apple Vision Pro. Apple is one of the tech companies that cares the most about design and beauty and the Vision Pro reflects this. This elevates the Apple Vision Pro above many cheap AR headsets that have rather imprecise tracking when the user is moving.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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ARPost

JULY 30, 2020

Additionally, engineers train Deep Learning algorithms to accurately detect markers in live video data. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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The Ghost Howls

OCTOBER 14, 2024

This confirms what the rumors, the leaks, and the info that data miners told us for months: Meta has an internal cloud rendering service codenamed Avalanche. This is something we already heard from other rumors, but he added that according to his sources, the target price for Apple is around $2000.

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Road to VR

SEPTEMBER 27, 2021

According to data reported by Crunchbase , this brings the company’s lifetime funding to $171 million. Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. The AR Space Race, Part II: Apple. And like Google and Apple, its approach aligns with its core business.

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ARPost

NOVEMBER 11, 2022

See Also: Data Security: Top Challenge in the Metaverse According to Tech Leaders. Sixty-three percent of employees are concerned about data collection, and 61% about being monitored by their employer in the metaverse. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. But that’s just a speculation of mine.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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AR Insider

MAY 4, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Header Image Credit: Microsoft. million units by 2024 (see below).

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. AI is being used in households across the world in the form of smart speakers and is also being applied in data analytics, as well as being used to automate simple tasks.

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The Ghost Howls

MARCH 20, 2023

The first is that the headset is just at the beginning of its life, some pieces of content like Beat Saber are not available yet, so this initial data is spurious and over time Beat Saber will be the most sold game again. A pretty useless one, like all the rumors about Apple and its glasses. This may have two different explanations.

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AR Insider

OCTOBER 30, 2020

It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. In order for AR to work in the ways we all envision, it first must understand its surroundings.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. Though Apple has a big head start, Google appears to have its eyes on a hearables future given its less-popular Pixel Buds.

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The Ghost Howls

AUGUST 21, 2023

More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last. This seems good.

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Road to VR

MAY 6, 2021

Microsoft’s Mixed Reality capture stage | Image courtesy Microsoft. Capturing live-action volumetric video remains a complex process, often requiring dedicated light-stages with tens if not hundreds of cameras surrounding the subject. The resulting datasets are also massive compared to traditional or even stereoscopic video.

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The Ghost Howls

APRIL 12, 2024

Apple RoomPlan lets you scan your room and detects not only the shape of the room but also of the pieces of furniture that there is inside it (Image by Apple) The integration of the virtual experience with the environment is what makes the real and virtual realities really merge with each other, becoming a true mixed reality.

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The Ghost Howls

FEBRUARY 7, 2022

If you make some calculations using these data, the result is that Meta has probably sold 9–10M Quest 2 units until now. So creating new devices that young kids may like (the Quest 2) and that have an independent store (Quest Store) and where Meta can perform all the data tracking that it wants, seems the ideal scenario.

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The Ghost Howls

AUGUST 21, 2020

They can be bought today to improve your experience and provide you with real-time data that was never possible in the past. HoloLens 2 AR glasses (Image by Microsoft). Instead, you sync data back to your phone after your workout, where you can then examine your performance. What Are AR Glasses? Solos Smart Glasses.

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ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These solutions will serve each specific industry and meet the demands of corporations in terms of data protection, business processes, and specific work procedures.

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AR Insider

NOVEMBER 14, 2019

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. .

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Anand Tech

NOVEMBER 23, 2020

In order to create a more unified system, Microsoft’s Pluton Security Processor, which works with Windows, is coming to the three major hardware vendors that implement the OS: AMD, Intel, and Qualcomm. Over time, according to Microsoft, a physical TPM module in these systems have become a weak point in modern security design.

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Road to VR

JANUARY 25, 2021

Looking at the historical data, we can see how often the headset has permeated the top 10 best selling Steam products of each week, including eight separate weeks where it’s topped the charts at #1. . ” “You went from a situation where everything was getting done just in time to people buying up all the available supplies.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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