AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. Recent market data indicates that the VR/AR market is set to skyrocket over the next several years. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%

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AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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The Ghost Howls

NOVEMBER 26, 2024

But for now, I’ll just tell you what have been in my opinion the most interesting pieces of XR news of the week… Top news of the week (Image by KnightMD) Valve Deckard’s “Roy” controllers allegedly leaked The usual Brad Lynch with his team of data miners has found evidence of a controller codenamed Roy in the code of SteamVR.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. But that’s just a speculation of mine.

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ARPost

JULY 30, 2020

Additionally, engineers train Deep Learning algorithms to accurately detect markers in live video data. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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Road to VR

SEPTEMBER 27, 2021

According to data reported by Crunchbase , this brings the company’s lifetime funding to $171 million. Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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XR Today - Mixed Reality tag

FEBRUARY 20, 2025

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. The AR Space Race, Part II: Apple. And like Google and Apple, its approach aligns with its core business.

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The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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ARPost

NOVEMBER 11, 2022

See Also: Data Security: Top Challenge in the Metaverse According to Tech Leaders. Sixty-three percent of employees are concerned about data collection, and 61% about being monitored by their employer in the metaverse. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta.

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The Ghost Howls

AUGUST 21, 2023

More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last. This seems good.

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Road to VR

MAY 6, 2021

Microsoft’s Mixed Reality capture stage | Image courtesy Microsoft. Capturing live-action volumetric video remains a complex process, often requiring dedicated light-stages with tens if not hundreds of cameras surrounding the subject. The resulting datasets are also massive compared to traditional or even stereoscopic video.

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Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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XR Today - Mixed Reality tag

DECEMBER 18, 2024

International Data Corporation (IDC) has found that over 70 percent of global shipments of AR and VR headsets can be attributed to Meta for the third quarter of 2024. percent mostly off the strength of Metas performance, according to the latest information from global market data provider. for a 128GB model and $399.99

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XR Today - Mixed Reality tag

MARCH 12, 2025

If youve been keeping tabs on emerging extended reality tech, you probably know all about Apple XR for business the evolving ecosystem of tools, apps, and immersive enterprise software. Apples entry into the XR landscape has been a little rocky. But Apples XR journey is far from over its just beginning.

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The Ghost Howls

FEBRUARY 7, 2022

If you make some calculations using these data, the result is that Meta has probably sold 9–10M Quest 2 units until now. So creating new devices that young kids may like (the Quest 2) and that have an independent store (Quest Store) and where Meta can perform all the data tracking that it wants, seems the ideal scenario.

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. This is more about machine-readable data for AR cloud systems to understand surroundings and overlay content accordingly. The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco. Force Multiplier.

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AR Insider

OCTOBER 30, 2020

It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. In order for AR to work in the ways we all envision, it first must understand its surroundings.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google. supports VR.

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The Ghost Howls

APRIL 12, 2024

Apple RoomPlan lets you scan your room and detects not only the shape of the room but also of the pieces of furniture that there is inside it (Image by Apple) The integration of the virtual experience with the environment is what makes the real and virtual realities really merge with each other, becoming a true mixed reality.

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AR Insider

MAY 4, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Header Image Credit: Microsoft. million units by 2024 (see below).

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AR Insider

NOVEMBER 25, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Header Image Credit: Microsoft, Mojang. The post Minecraft Earth Gets 1.2

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). This has of course nothing to do with gathering data from the biggest number possible of people. Apple AR headset may have been delayed to 2025. Absolutely Not.

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The Ghost Howls

MARCH 27, 2023

Let’s say that talking about a device the users put directly on their faces when your company is being challenged about the data it collects wouldn’t have been the smartest of the decisions. Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled.

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VRScout

OCTOBER 25, 2016

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. For a full list of Apple’s VR plans, we listed out 10 of them back in February.

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XR Today - Virtual Reality

MAY 30, 2024

Nowadays, almost every virtual reality headset supports some form of immersive collaboration app, whether it’s Microsoft Teams and Zoom on the Apple Vision Pro or Horizon Workrooms on the Meta Quest. For companies concerned about security in the metaverse, there are even enterprise-grade data protection algorithms available.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. Though Apple has a big head start, Google appears to have its eyes on a hearables future given its less-popular Pixel Buds.

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XR Today - Augmented Reality tag

JULY 8, 2024

Microsoft is squarely at the forefront of the immersive technology race. Along with Lenovo, Apple, Pico, Meta, and XREAL, Microsoft has become a top player in the market. Microsoft is notably receptive towards XR application flexilibty and acecssiblity, with the new OpenXR coding feature in Windows Holographic version 1.1.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start. But what’s everyone else doing? Hardware Blitz.

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The Ghost Howls

AUGUST 21, 2020

They can be bought today to improve your experience and provide you with real-time data that was never possible in the past. HoloLens 2 AR glasses (Image by Microsoft). Instead, you sync data back to your phone after your workout, where you can then examine your performance. What Are AR Glasses? Solos Smart Glasses.

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XR Today - Mixed Reality tag

OCTOBER 1, 2024

However, as the adoption of these technologies grows, concerns about XR data governance and security are increasing. XR solutions, from mixed reality headsets to metaverse environments, rely on vast volumes of highly sensitive data. Here’s how you can choose the right XR data privacy and security systems for your business.

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