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The innovation and IP management technology solutions provider recently debuted its report analyzing USPTO data and which firms are leading in general technology innovation. Even on the headset side, new devices from Meta, Samsung, and others use AI integrations to supercharge wearable and adoption. Is Samsung Leading XR Innovation?
The XR landscape has changed significantly over the last five years with the flourishing of standalone headsets and new entrants like Apple and (soon) Google. Not only that, you’d have to convince me that Apple would dive head-first into the market with its own headset… and it would cost $3,500!
Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.
Top news of the week (Image by Samsung) Samsung XR headset may launch in Q3 2025 Two new reports gave us potential updates on the Samsung Project Moohan headset. South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch So, this is just random hype about Apple, as usual.
Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. Keep reading to discover more!
This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!
Sorry for the delay in the publication I hope you still love me) Top news of the week (Image by Meta) Meta had a great Q4 2024 Meta announced its financial data for the last quarter of 2024 and they are great but there are also a few things to reason about. This does not mean that Apple has given up on AR glasses, though.
Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. Beyond this, Samsung isn't yet sharing specifications. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware.
It’s been rumored that Samsung is working on a smart ring that can be used in tandem with a pair of custom augmented reality (AR) glasses, and based on a recently uncovered trademark filing by Samsung registering the names “Galaxy Ring” and “Galaxy Glasses,” it appears as though the gossip could be true.
What Meta did, instead, was answer with a blog post that highlights that its been a great year for Quest 3 and Quest 3S (which is reflected also on Steam data) and that the demographics of the store are changing. Boz states that 2025 is the make it or break it year for XR at Meta , but I personally dont think it is true. Happy Birthday, GT!
I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.
For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. A pple is clearly intent on AR.
The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?
IDC — International Data Corp. — is the most reputable company out there for this kind of data, and they base in on actual shipment numbers. Last year, Meta accounted for 75 percent of headset sales, followed by Apple at 5.2 Last year, Meta accounted for 75 percent of headset sales, followed by Apple at 5.2
In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above. Virtual objects remain accurately placed.
This week, Bloomberg reported that Apple is dropping the development of Mac-ready AR smart glasses. Seemingly, the Apple AR smart glasses device would work alongside and tether to Mac hardware, indicating that computing power would be shared between devices, unlike the Vision Pro’s standalone design.
First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. More info Is Apple working on the Vision Pro since 2007?
Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.
We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.
More info The Samsung headset should have motion controllers According to a report by SamMobile, Samsung will be making its own first-party handsets for its upcoming Project Moohan headset. This means that Samsung wont go all-in with hand tracking like Apple did. I wonder if they will ever open it up to other developers.
Apple’s WWDC 2017 keynote made that abundantly clear with their announcement of support for external Metal graphics, HTC Vive, SteamVR and Metal VR. The VR market is only starting and now that all the biggest players in the tech space are engaged including Apple we can consider it a complete market.
The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.
Additionally, engineers train Deep Learning algorithms to accurately detect markers in live video data. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.
New Samsung Headset Details Revealed Patentlyapple has revealed a new patent application from Samsung, which highlights the company’s ongoing development of an upcoming XR headset for the Galaxy ecosystem. Additionally, reports suggest that Samsung aims to debut the headset in 2025, as an outlook header indicates.
Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.
Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.
The sunglasses-style AR headset is optionally being bundled with the recently announced Samsung Galaxy Note 20 in that country. When bundled with the Samsung Galaxy Note 20 or LG Velvet and a 5G data plan, Nreal Light AR comes to a pretty reasonable ? SEE ALSO Apple is Snapping up Many of Magic Leap's Former Employees.
Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. What a time to be alive!
More information about Google’s XR headset are coming “later this year” Google and Samsung will release an XR headset (Image by Google) Google, Qualcomm, and Samsung are working on an XR headset.
The firm plans to debut the Light device in May 2024 and the Super headset in Q4 this year, just as other major vendors like LG and Samsung are looking to enter the headset market. Apple only debuted the Vision Pro in US markets – with more regions to come – with a productivity and workplace-focused approach.
Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Then, there are the data about sales numbers.
Other companies such as Apple, Samsung, LG, and Sony also invest in XR technology. Based on LSEG data, Reuters’ calculations suggest that the stake could be valued at $4.73 visionOS 2 Enhances Apple Vision Pro Features Apple has updated its Vision Pro spatial computing headset to visionOS 2.
But for now, I’ll just tell you what have been in my opinion the most interesting pieces of XR news of the week… Top news of the week (Image by KnightMD) Valve Deckard’s “Roy” controllers allegedly leaked The usual Brad Lynch with his team of data miners has found evidence of a controller codenamed Roy in the code of SteamVR.
Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.
A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).
On the pro side, we had the launch of the Apple headset we were all waiting for since forever, the Quest 3 launch, the great sales of Queset 2 after the price slash, and some cool games like Vertigo 2, Resident Evil 4 VR, and Asgard’s Wrath 2. Also, Samsung will probably unveil its moves, so… it is going to be interesting.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.
They instead got higher-level data derived by the system, such as hand and body skeletal coordinates, a 3D mesh of your environment with bounding boxes for furniture, and limited object tracking capabilities. Third-party developers could use passthrough as a background, sure, but they didn't actually get access to it.
Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed library of data, reports, and multimedia, subscribe to ARtillery Pro. As noted, this revenue reconciliation is just one task that wearables have at Apple.
Just after Facebook has launched Ray-Ban Stories smartglasses developed in collaboration with Luxottica and just before Apple Event, Xiaomi has entered the smartglasses field with its own product , just announced on its blog. Specifications. Representation of the single display waveguide on Xiaomi smartglasses (Image by Xiaomi). Commentary.
It's powered by Qualcomm's XR2+ Gen 2 chipset (also being used in Samsung's headset ), features 35523840 micro-OLED displays, has color passthrough, and uses a halo strap with a flip-up design. The headset was first announced at last year's CES.
Cristiano Amon, CEO of Qualcomm has announced it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone. Qualcomm partnered with Google and Samsung at the beginning of the year to strengthen XR use cases for headset and smart glasses with the help of its XR2+ Gen 2 chipset.
In a new report from IDC (International Data Corporation), the market research firm predicts a near 10 fold increase in the shipments of augmented and virtual reality headsets in the next 4 years, bolstered by a plethora of new devices and “expanding array of content for both consumer and enterprise users.”
The drama about Unity’s new pricing models has set the whole game development community on fire, while we had an unexpected leak about the Pico 5 and some updates on the Apple Vision Pro. This is something many of us predicted correctly: Apple showed how the Vision Pro can record volumetric videos, but in some contexts, this may feel cringe.
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